OPERATIONS SKILLS - 11 yrs ► Led new business development & multi-channel marketing specialists using crm tools, promotional programs & award-winning sales models ► Managed sales programs & operations for 11 years. Exceeded revenue objectives ► Developed advertising sales revenue targets, increased revenue base & achieved double-digit growth ► Increased client roster by knowing customer lifetime value, creating sales support materials and implementing customer retention programs
MARKETING SKILLS - 14 yrs ► Developed online sales & marketing teams of 30-150 ► Provided dealer training and solved advertising needs. Provided marketing solutions & generated media buys totaling $millions ► Innovated, implemented & tested digital marketing projects & demand generation campaigns ► Created email marketing campaigns to increase brand awareness & promote events ► Developed digital media campaigns & exceeded client ROI expectations using best practices ► Relaunched & repositioned advertising products to include websites, mobile media, inventory management tools, & new online sales & analytic tools
WEBSITE SKILLS - 8 yrs ► Executed competitive analysis & key word research using Google tools. Increased search engine rankings & popularity of web properties ► Used SEO tools & Google Analytics for search engine optimization and website design insight ► Created landing pages. Performed A/B testing & tested & optimized U/X. Improved results for lead conversion rates ► Created SERP dominance, setup social media, Google Map & Local, Authorship, NAP, reputation management and links ► Improved website architecture with better HTML coding &, markup. Used CMS & WYSIWYG editors content development to improve user experience ► Helped clients set marketing goals, advertising budgets, create custom solutions, manage online sales campaigns, edit display ads & coached social media skills. Researched market segmentation, syndicated, aggregated & curated content to targeted audience.
