James Cosgrove
≫ Canadian Marketing & Sales Leader ≫ Analysis, Strategy & Tactical Execution ≫ Ottawa
CONSULTATIVE SALES
RESEARCH & ANALYSIS
TEAM BUILDING
BUSINESS DEVELOPMENT
BUSINESS RETENTION
Ottawa (K4A 0H3) Canada (Ontario)
Professional Status
Consultant
Open to opportunities
About Me
OPERATIONS SKILLS - 11 yrs
► Led new business development & multi-channel marketing specialists using crm tools, promotional programs & award-winning sales models
► Managed sales programs & operations for 11 years. Exceeded revenue objectives
► Developed advertising sales revenue targets, increased revenue base & achieved double-digit growth
► Increased client roster by knowing customer lifetime value, creating sales support materials and implementing customer retention programs
MARKETING SKILLS - 14 yrs
► Developed online sales & marketing teams of 30-150
► Provided dealer training and solved advertising needs. Provided marketing solutions & generated media buys totaling $millions
► Innovated, implemented & tested digital marketing projects & demand generation campaigns
► Created email marketing campaigns to increase brand awareness & promote events
► Developed digital media campaigns & exceeded client ROI expectations using best practices
► Relaunched & repositioned advertising products to include websites, mobile media, inventory management tools, & new online sales & analytic tools
WEBSITE SKILLS - 8 yrs
► Executed competitive analysis & key word research using Google tools. Increased search engine rankings & popularity of web properties
► Used SEO tools & Google Analytics for search engine optimization and website design insight
► Created landing pages. Performed A/B testing & tested & optimized U/X. Improved results for lead conversion rates
► Created SERP dominance, setup social media, Google Map & Local, Authorship, NAP, reputation management and links
► Improved website architecture with better HTML coding &, markup. Used CMS & WYSIWYG editors content development to improve user experience
► Helped clients set marketing goals, advertising budgets, create custom solutions, manage online sales campaigns, edit display ads & coached social media skills. Researched market segmentation, syndicated, aggregated & curated content to targeted audience.
► Led new business development & multi-channel marketing specialists using crm tools, promotional programs & award-winning sales models
► Managed sales programs & operations for 11 years. Exceeded revenue objectives
► Developed advertising sales revenue targets, increased revenue base & achieved double-digit growth
► Increased client roster by knowing customer lifetime value, creating sales support materials and implementing customer retention programs
MARKETING SKILLS - 14 yrs
► Developed online sales & marketing teams of 30-150
► Provided dealer training and solved advertising needs. Provided marketing solutions & generated media buys totaling $millions
► Innovated, implemented & tested digital marketing projects & demand generation campaigns
► Created email marketing campaigns to increase brand awareness & promote events
► Developed digital media campaigns & exceeded client ROI expectations using best practices
► Relaunched & repositioned advertising products to include websites, mobile media, inventory management tools, & new online sales & analytic tools
WEBSITE SKILLS - 8 yrs
► Executed competitive analysis & key word research using Google tools. Increased search engine rankings & popularity of web properties
► Used SEO tools & Google Analytics for search engine optimization and website design insight
► Created landing pages. Performed A/B testing & tested & optimized U/X. Improved results for lead conversion rates
► Created SERP dominance, setup social media, Google Map & Local, Authorship, NAP, reputation management and links
► Improved website architecture with better HTML coding &, markup. Used CMS & WYSIWYG editors content development to improve user experience
► Helped clients set marketing goals, advertising budgets, create custom solutions, manage online sales campaigns, edit display ads & coached social media skills. Researched market segmentation, syndicated, aggregated & curated content to targeted audience.
Sales Manager
Metroland Digital (Torstar)
May 2011
to March 2012
Full-time
Ottawa
Canada - Ontario
- LeadDriver sales which included Wheels.ca and AutoCatch.com, across Ottawa, Gatineau and Eastern Ontario
- Actively managed over 100 active automotive dealership accounts to grow and develop online advertising revenues for our two key inventory portals
- Actively prospected over 150 automotive dealership accounts to grow and develop online advertising revenues for our two key inventory portals
- Consulted with active clients to identify needs and match them to our comprehensive suite of online services which included video production, reputation managment, mobile websites, QR codes and online display ads
- Generated compelling and creative advertising proposals that solved customer problems, increased return on investment and enhanced online presence
- Leveraged market relationships to increase overall revenues
- Managed account activity using Outlook and Microsoft CRM
- Reviewed stats, lead generation and on line traffic reports with dealers to determine action plans and media effectiveness.
Detailed Description
- Reported to the Director of Online Sales Canada, managed the Eastern Ontario sales team and personally serviced and managed accounts in Ottawa.
- Objective was to sell automotive dealers online advertising solutions and inventory listings on the web portals of Wheels.ca and Autocatch.com.
Company Description
Wheel.ca and Autocatch.com are divisions of Metroland and parent company Torstar, a public company of 5001-10,000 employees and leader in the newspaper industry.
