James Cosgrove
≫ Canadian Marketing & Sales Leader ≫ Analysis, Strategy & Tactical Execution ≫ Ottawa
CONSULTATIVE SALES
RESEARCH & ANALYSIS
TEAM BUILDING
BUSINESS DEVELOPMENT
BUSINESS RETENTION
Ottawa (K4A 0H3) Canada (Ontario)
Professional Status
Consultant
Open to opportunities
About Me
OPERATIONS SKILLS - 11 yrs
► Led new business development & multi-channel marketing specialists using crm tools, promotional programs & award-winning sales models
► Managed sales programs & operations for 11 years. Exceeded revenue objectives
► Developed advertising sales revenue targets, increased revenue base & achieved double-digit growth
► Increased client roster by knowing customer lifetime value, creating sales support materials and implementing customer retention programs
MARKETING SKILLS - 14 yrs
► Developed online sales & marketing teams of 30-150
► Provided dealer training and solved advertising needs. Provided marketing solutions & generated media buys totaling $millions
► Innovated, implemented & tested digital marketing projects & demand generation campaigns
► Created email marketing campaigns to increase brand awareness & promote events
► Developed digital media campaigns & exceeded client ROI expectations using best practices
► Relaunched & repositioned advertising products to include websites, mobile media, inventory management tools, & new online sales & analytic tools
WEBSITE SKILLS - 8 yrs
► Executed competitive analysis & key word research using Google tools. Increased search engine rankings & popularity of web properties
► Used SEO tools & Google Analytics for search engine optimization and website design insight
► Created landing pages. Performed A/B testing & tested & optimized U/X. Improved results for lead conversion rates
► Created SERP dominance, setup social media, Google Map & Local, Authorship, NAP, reputation management and links
► Improved website architecture with better HTML coding &, markup. Used CMS & WYSIWYG editors content development to improve user experience
► Helped clients set marketing goals, advertising budgets, create custom solutions, manage online sales campaigns, edit display ads & coached social media skills. Researched market segmentation, syndicated, aggregated & curated content to targeted audience.
► Led new business development & multi-channel marketing specialists using crm tools, promotional programs & award-winning sales models
► Managed sales programs & operations for 11 years. Exceeded revenue objectives
► Developed advertising sales revenue targets, increased revenue base & achieved double-digit growth
► Increased client roster by knowing customer lifetime value, creating sales support materials and implementing customer retention programs
MARKETING SKILLS - 14 yrs
► Developed online sales & marketing teams of 30-150
► Provided dealer training and solved advertising needs. Provided marketing solutions & generated media buys totaling $millions
► Innovated, implemented & tested digital marketing projects & demand generation campaigns
► Created email marketing campaigns to increase brand awareness & promote events
► Developed digital media campaigns & exceeded client ROI expectations using best practices
► Relaunched & repositioned advertising products to include websites, mobile media, inventory management tools, & new online sales & analytic tools
WEBSITE SKILLS - 8 yrs
► Executed competitive analysis & key word research using Google tools. Increased search engine rankings & popularity of web properties
► Used SEO tools & Google Analytics for search engine optimization and website design insight
► Created landing pages. Performed A/B testing & tested & optimized U/X. Improved results for lead conversion rates
► Created SERP dominance, setup social media, Google Map & Local, Authorship, NAP, reputation management and links
► Improved website architecture with better HTML coding &, markup. Used CMS & WYSIWYG editors content development to improve user experience
► Helped clients set marketing goals, advertising budgets, create custom solutions, manage online sales campaigns, edit display ads & coached social media skills. Researched market segmentation, syndicated, aggregated & curated content to targeted audience.
Internet Marketing Manager
Dueck GM
Since August 2014
- Manage SEO, content and performance of all Dueck GM Auto Group website properties. Develop Dueck GM online brand. Drive internet traffic, leads and sales for all departments of the Dueck GM Auto Group.
Channel Sales Director - Central Canada Automotive
Autonet.ca - Sunmedia/Quebecor
May 2012
to September 2013
Full-time
Ottawa
Canada - Ontario
- Develop strategies to grow digital advertising sales revenue through direct and internal sales channels.
- Identify and promote new advertising sales opportunities for print, online, websites, mobile and mobile apps.
- Demonstrate SME knowledge of Autonet.ca and ADS products
- Communicate digital advertising product features, benefits and financial advantages.
- Provide consultative sales support and training for internal sales consultants and external customers.
- Assist assigned sales consultants with closing sales opportunities.
- Develop and provide product demonstrations, proposals, before, during and after sales call support.
- Drive and track sales consultant activity and maintain active sales pipeline.
- Become a trusted consultant for key accounts.
- Liaise between sales and customer service to maintain internal and external customer satisfaction.
- Coordinate, develop content and support Autonet.ca dealer Boot Camp training seminars throughout Ontario
Director of Channel Sales, Automotive Advertising Central Canada
Autonet Dealer Solutions (ADS) -- Sun Media
January 2012
to January 2013
Sales Manager - Digital Advertising
Wheels.ca, Autocatch.com - Metroland Media / Torstar
2011
to 2012
Full-time
Ottawa
Canada - Ontario
- Facilitated launch of new business acquisition and implemented 500% price increase. Retained 85% of 250 clients. Exceeded retention objectives by 10%.
» Overcame challenges, exceeded retention objectives and grew existing account revenues.
» Assisted with CRM beta testing and roll out. Used tool to improve drive quality activity.
Sales Manager - Websites & Digital Advertising - Automotive
AutoTrader
2000
to 2011
Full-time
Ottawa
Canada - Ontario
- Revenue Growth, 2006-2011: Grew revenues from $4M to $6M. Transitioned solution to include websites.
» Grew Key Accounts – Grew a $100,000/yr account into Canadian top 10 account worth $440,000
» Dealer Smart Solutions - Achieved objectives by overcoming team lacking technical knowledge, lacking relations with owners, lacking selling skill to consult, lacking product knowledge and confidence. Development of team transitioned 10 outside sales reps & over 500 customers from 70% print, 30% web revenues into 40% print, 60% web.
Revenue Growth, 2000-2006:, Grew revenues from $2M to $8M. Transitioned product from print to online.
» AutoMart - Achieved objectives by identifying the tactics needed to overcome numerous client objections, lower priced competition and distribution problems. Set new sales records in first year by segmenting team by products & restructuring territories.
» Auto Trader - Achieved objectives by re-aligning territories after identifying territory management issues and utilizing sales training resources and outside experts to convert order taking veteran sales team of 20 with over 750 customers into need based marketing experts and consultants.
Financial Planner
Desjardins
January 1988
to January 1993
- Formerly Laurentian / Imperial Financial Services
-
Finance
Accounting, budgeting, forecasting, break even analysis, cost-benefit analysis, ROI and rate of returnAdvanced
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STATISTICS
Data collection, surveys and observation; measurement, graphing and charting; analysis and trendingAdvanced
-
SOFTWARE
MS Access database, MS Excel spreadsheets, Crystal Reports, Microsoft MapPoint data mapping, ACT CRM and OutlookExpert
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SELLING and COACHING WEBSITE OPTIMIZATION
Publishing and editing using CMS wiki and WYSIWYG web tools, editing meta data, on page text, HTML style headings, alt tags, link building, building new and landing pages, embedding images and video, rich snippets and more. Recent advertising solutions utilized include Mobile sites, converting print prospects to online visitors using QR Codes, SEO Tips, Key Words, Lead and Traffic Analytics, Increasing Conversion Rate Strategies to Maximize ROI, Site Optimization and Management, Maximizing Traffic, Increasing Site Popularity and Rank, Building Brand and Image, Display Ad Campaigns, requests for Deals, Lead Management and Reputation Management.Expert
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SELLING and COACHING WEBSITE and GOOGLE ANALYTICS
On page keyword use, keyword density and key search phrase, internal links and external links, Google Ad Word and Insights analysis, social media use, SERP analysis, Google indexing, site traffic analysis including referred, ROI and conversion rate analysis and strategyExpert
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Coaching
Prospecting skills, 6 steps of selling, SPIN selling, funnel and account managementAdvanced
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PROCESS
Compensation and territory assignment; performance, priority and time management; motivation, mediation, and leadership; research and reportsExpert
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INTERPERSONAL
Build relationships, manage contacts, obtain referrals, develop centers of influence, build teamsExpert
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Sales
Strategy and tactics; identify target accounts; pre-call research and presentation development; closing the dealExpert
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Communication
Effective and trustworthy to communicate only when required on key matters like corporate strategy, policy, procedure; new product, and other changesExpert
