Jake Dhillon
Digital Marketing Consultant - Freelancer
42 years old
Minneapolis (55408) United States
Professional Status
Employed
Available
About Me
I have a deep understanding of all the marketing verticals and how they are woven together to maximize customer engagement and conversion. The ability to be a facilitator with a wide array of technical and people skills to empower employees and customers to accomplish goals. I work daily at being the best at what I do and work with organizations that are looking to be the dominant force in their respective industries.
Career Mantra: Do whatever it takes. Stand up for your principles. Ask forgiveness rather than permission. Take the initiative. If you see any problem that no one else is adequately addressing, take it upon yourself to fix that problem. Don't wait for assignments to be handed to you, but look for the next critical problem that needs to be solved. Always look globally for solutions that fit locally and leverage all assets involved. If you are not so busy that you can barely keep track of what is going on, then you don't have enough on your plate. If anyone, anywhere, at any time has a question related to your assigned product, do whatever it takes to get an answer to that question in a timely manner. For your assigned products, make yourself the center of the universe.
Career Mantra: Do whatever it takes. Stand up for your principles. Ask forgiveness rather than permission. Take the initiative. If you see any problem that no one else is adequately addressing, take it upon yourself to fix that problem. Don't wait for assignments to be handed to you, but look for the next critical problem that needs to be solved. Always look globally for solutions that fit locally and leverage all assets involved. If you are not so busy that you can barely keep track of what is going on, then you don't have enough on your plate. If anyone, anywhere, at any time has a question related to your assigned product, do whatever it takes to get an answer to that question in a timely manner. For your assigned products, make yourself the center of the universe.
Digital Marketing Director
Martin Auto Group
February 2008
to January 2013
Los Angeles
- eCommerce Director, BDC Manager, Social Media Strategist, Brand Account Manager, and Marketing Manager (Many hats, many affiliate / alliance partners to manage on a daily basis).
- Developed strategic marketing initiatives, call to action landing pages, updated social media channels regularly, integrated organic and paid search to triple conversion in one year while cutting marketing expenses by 2/3
- Produced Analytics data on marketing ROI, customer conversion, customer demographics, and profit centers to better understand income verticals in order to streamline target marketing spend.
- Eliminated key competitors thru targeted local, mobile, and 3rd party sites that took advantages of their incomplete marketing profiles and weaknesses in ad spend.
- Implemented email automation programs (Onstation, Silverpop, Constant Contact, and Mailchimp) with re-targeting tied to national promotions and boosted lucrative service orders by 62%.
- Engineered, tested, and administered rapid lead response time systems for multiple CRMs (Reynolds, CDK, Salesforce), Chat provides (ActiveEngage, Direct Chat) and trained sales staff to increase customer conversion using mobile, social, and customer tracking.
- Hired and managed accounts with CDK Global (COBALT / ADP), Three Birds Marketing, Search Optics, Cars.com, Autotrader.com, Los Angeles Times, Yelp, and numerous smaller vendors / affiliates.
- Constructed a social media platform, that included industry-specific social media channels.
- Personally produced custom videos for our social media, review sites, and events.
- 2010 Cadillac Dealer of the Year awarded for our efforts.
