Jake Dhillon
Digital Marketing Consultant - Freelancer
42 years old
Minneapolis (55408) United States
Professional Status
Employed
Available
About Me
I have a deep understanding of all the marketing verticals and how they are woven together to maximize customer engagement and conversion. The ability to be a facilitator with a wide array of technical and people skills to empower employees and customers to accomplish goals. I work daily at being the best at what I do and work with organizations that are looking to be the dominant force in their respective industries.
Career Mantra: Do whatever it takes. Stand up for your principles. Ask forgiveness rather than permission. Take the initiative. If you see any problem that no one else is adequately addressing, take it upon yourself to fix that problem. Don't wait for assignments to be handed to you, but look for the next critical problem that needs to be solved. Always look globally for solutions that fit locally and leverage all assets involved. If you are not so busy that you can barely keep track of what is going on, then you don't have enough on your plate. If anyone, anywhere, at any time has a question related to your assigned product, do whatever it takes to get an answer to that question in a timely manner. For your assigned products, make yourself the center of the universe.
Career Mantra: Do whatever it takes. Stand up for your principles. Ask forgiveness rather than permission. Take the initiative. If you see any problem that no one else is adequately addressing, take it upon yourself to fix that problem. Don't wait for assignments to be handed to you, but look for the next critical problem that needs to be solved. Always look globally for solutions that fit locally and leverage all assets involved. If you are not so busy that you can barely keep track of what is going on, then you don't have enough on your plate. If anyone, anywhere, at any time has a question related to your assigned product, do whatever it takes to get an answer to that question in a timely manner. For your assigned products, make yourself the center of the universe.
Business and SEO Consultant
Search Engine Crew
Since March 2019
- Aided developing and on-boarding clients.
- I also helped create detailed marketing plans, determined a business's marketing message, and identified the appropriate marketing mix to get the message out to the target market.
- I also was the liaison between the offshore marketing team and the local client, in charge of integrating strategies with system on the ground.
Digital Marketing Consultant
Quick Stage
February 2017
to June 2017
- Created a branding Strategy and Social Media Platform
- Compiled, optimized, and distributed their inventory to 8 different e-commerce retailers to increase sales
- Lead in developing their Magento platform with integrated third party apps
- Implemented ecommerce SEO principles throughout the product distribution channel
Chief Executive Officer
Data Science Marketing
Since June 2016
Minneapolis
- Demand Generation
- Business / Ecommerce Development
- SEO / SEM
- Social Media Automation
Principal Partner / Co-Founder
Interlink Marketing Solutions / Moda Milk
Since October 2013
- Creating Marketing strategies and customer focused campaings for local business clients.
- Account Management
- Marketing Stack Integration
- CRM acquisition, Implementation, and Management
- Cross Platform Branding and Development
- Multimedia Content Creation, CMS, Inbound Marketing and Strategy
- Social Media Strategy
- Reputation Management
- SEM / SEO, and Analytics
Internet Department
Morrie's Automotive Group
June 2013
to November 2013
- Developed Sales Materials
- Automated Quick Response Templates
- Built out Offsite Webpages and Youtube Channels
Digital Marketing Director
Martin Auto Group
February 2008
to January 2013
Los Angeles
- eCommerce Director, BDC Manager, Social Media Strategist, Brand Account Manager, and Marketing Manager (Many hats, many affiliate / alliance partners to manage on a daily basis).
- Developed strategic marketing initiatives, call to action landing pages, updated social media channels regularly, integrated organic and paid search to triple conversion in one year while cutting marketing expenses by 2/3
- Produced Analytics data on marketing ROI, customer conversion, customer demographics, and profit centers to better understand income verticals in order to streamline target marketing spend.
- Eliminated key competitors thru targeted local, mobile, and 3rd party sites that took advantages of their incomplete marketing profiles and weaknesses in ad spend.
- Implemented email automation programs (Onstation, Silverpop, Constant Contact, and Mailchimp) with re-targeting tied to national promotions and boosted lucrative service orders by 62%.
- Engineered, tested, and administered rapid lead response time systems for multiple CRMs (Reynolds, CDK, Salesforce), Chat provides (ActiveEngage, Direct Chat) and trained sales staff to increase customer conversion using mobile, social, and customer tracking.
- Hired and managed accounts with CDK Global (COBALT / ADP), Three Birds Marketing, Search Optics, Cars.com, Autotrader.com, Los Angeles Times, Yelp, and numerous smaller vendors / affiliates.
- Constructed a social media platform, that included industry-specific social media channels.
- Personally produced custom videos for our social media, review sites, and events.
- 2010 Cadillac Dealer of the Year awarded for our efforts.
Internet Sales Manager
Lexus of Glendale
November 2007
to January 2008
- Developed and researched concepts to improve department processes.
- Created multimedia lead templates with preset pricing, and improved response routing to increase lead conversion.
Sales and Leasing Associate
Toyota of Hollywood
April 2007
to 2007
- Became top salesperson for the dealership in 3 months.
- Created my own internet leads through Social Media, Text, and Referrals.
- Sold a record 23 vehicles in one month with no internal support.
- Achieved the highest closing and return ratio in the company.
- Became the premier liaison for all celebrity and VIP clients such as Tobey Maguire, and others linked to local studios.
Marketing / Manager
The Watersource
March 2004
to September 2006
- Created business plans, Digital and Print Marketing materials and programs.
- Hired staff to manage store and conduct marketing activities.
- Implemented build out of retail location. Sole primary project manager. Designed Layouts, vetted contractors, adhered to strict timelines.
Marketing / Account Manager
LAXpress Travel
January 2001
to January 2002
- Direct liaison with all major wholesalers and airline representatives
- Organized call routing thru VoIP system that limited customer wait times and increased conversion to sales.
- Instigated a new weekly online and print specials ad directly from wholesalers that increased business by 30%
Account Manager
Excite@Home
March 2000
to June 2000
- The DotBomb went off in the Bay Area, and the market collapsed, so I moved next to LA.
- Answered leads and maintained clients across multiple accounts until it was announced the company would be transitioning into bankruptcy.
Regional Account Manager
MSX International
January 1998
to January 1999
- Implemented promotional enrollment drives that pushed our office to the highest customer conversion in the country.
- Managed multiple accounts and a staff of four to provide Human Resource support services for High-Tech companies. Some of our clients included Calico Commerce, San Jose Convention Center, Capcom, Williams & Sonoma.
- Worked for Ford Unlimited / AutoConcierge as an agent for MSX.
Senior Sales / Leasing Associate
Falore Chrysler Jeep Sunnyvale
January 1997
to January 1998
- Formulated new pre-order strategy based on sales, to increase product allocation.
- Appointed official zone spokesperson at all public exhibitions.
- Achieved the highest customer satisfaction index for 14 months straight
Research Assistant Intern
Incyte Genomics
January 1996
to January 1996
- 3 month internship for a research group that was in charge of monitoring and logging DNA electrophoresis gel results into an computer database for the Genome Project initiative.
Research and Quality Control Manager
Anaerobe Systems
January 1995
to January 1996
- Interviewed on local news for our work in the burgeoning biotech sector.
- Created procedures to maintain strict environmental controls of all production lines.
- Maintained rare cultures, provided research support internally and externally, and tested all materials from manufacturing daily.
- Interned in Production and manufacturing, then promoted to Research / QC assistant manager.
Biotechnology / Marketing Management
Biology, Physics, Philosophy, Literature
- Account Management
- E-commerce
- Digital Strategy
- Social Media Marketing
- Social Media Strategist
- Marketing Strategy
- Digital Marketing
- Web Marketing
- Advertising
- Integrated Marketing
- Market Research
- Media Planning
- Online Advertising
- Visual Design
- Email Marketing
- Marketing Communications
- Branding Initiatives
- SEO
- SEM
- SMO
- Web Analytics
- Local Search
- Google Analytics
- Google Adwords
- Google Apps
- Online Marketing
- Mobile Marketing
- Digital Media
- Reputation Management
- Online Reputation Management
- Customer Engagement
- Online Lead Generation
- CRM
- Lead Management
- Sales
- Sales Management
- New Business Development
- Social Networking
- Customer Acquisition
- Customer Retention
- Video Production
- Strategic Selling
- Video Editing
- Web Video
- Automotive
- Microsoft Office
- Google Apps
