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Jaclyn Hiebert

MSc International Business, CEMS MIM Candidate

Marketing
Strategic Development
Internal Consulting
Product Development
Jaclyn Hiebert
Driving License
Calgary Canada
Professional Status
Intern
Available
About Me
In 2017, I completed the Global Virtual Team Coach X-Culture program, where I counseled dozens of international teams completing a complex consulting project. I also participated in the AIB-SE Washington D.C. Symposium in October 2017 as part of the X-Culture international competition. From these accomplishments, I learned the importance of teamwork, commitment, and integrity.

Due to my love of travel, I participated in a group study program to Spain during my undergrad where I took Spanish language and culture courses at the University of Alcala de Henares and gained business experience and Spanish immersion skills during a 4-week internship at Madrid Network.

Since then, I have taken a Global Enterprise course at the University of Exeter in England, as well as a Spanish-intensive semester abroad program in Seville, Spain. The skills I gained there contributed to developing my skills as a Spanish tutor. To finish my undergrad, I attended Yonsei University in South Korea, which was my first time to Asia.

With the MSc program, I had many adventures in Nicaragua, Japan, and Denmark to gain further work experience, as well as cultural understanding. I have also started a YouTube channel in order to continue offering Spanish tutoring services while I am abroad.
  • Created quality global Instagram content for several company divisions to publish twice a week as a member of the Social Media Team, increasing the number of followers by 10% (+30) within 6 weeks and staying on track to meet the target of doubling number of followers by end of year
  • Reported and monitored KPIs to my advisor and the steering committee on a weekly and monthly basis in order to stimulate company engagement with Merck’s digital community, resulting in management of the company's Editorial Calendar in Microsoft Teams and sharing best practices with a senior executive in Malaysia
  • Developed and executed marketing proposals with stakeholder approval, thereby meeting company governance standards while generating new content ideas for the target customer, resulting in 13 new potential customers engaging in Instagram content
  • Coordinated a team of 16 ambassadors in the assembly of 200 swag bags within a span of 24 hours, instilling a sense of team-building and comradery while simultaneously involved in other matters of event management for the 6 day event (i.e. setting up equipment, registration of participants, securing insurance and event prizes, & tour guide functions)
  • Initiated new student club with the role of developing weekly lesson plan and teaching half a dozen students each session on key concepts discussed in MSc Spanish class using lectures, activities, and games to improve student academic performance and understanding of Spanish language and culture
  • Assisted numismatics exhibition curator by researching and translating relevant content from Spanish to English in order to develop a brochure that improved marketing reach and impact, increasing conference attendance
  • Analyzed the local market using Google Analytics, comparing yearly performance in order to identify opportunities to improve Café Las Flores’ market position with regard to product quality, price, and volume; recommendations presented to management projected to increase sales and profitability over the next 24 months
  • Developed a series of training modules on managing people in GVTs and international business by using PDFs and YouTube as the platforms of choice to explain concepts such as promotion, SWOT Analysis, and consequences of groupthink in order to easily inform and educate current and future X-Culture participants
  • Acted as coach, mentor, and counsel to dozens of teams completing complex consulting projects by providing weekly feedback on submitted deliverables containing market research such as marketing, finances, and legal frameworks to improve the quality of the project that MBA level students would submit for grading purposes
  • Identified and defined key South American markets for development of MiniBulk revenue by investigating country reports and current business trends relating to the fabricated industrialized bulk container industry to consolidate market research data including product information, target market potential, and key competitors
  • Engaged in monthly presentations of findings with up to four employees, including the owner, to build social cohesion on necessary direction the company should take to successfully implement results of market research