Expert in managing market research projects, analysis and interpretation of market data as well as driving industry leading long-term forecasts. Excellent communication skills combined with translating research findings into rich consumer insights and providing strategic recommendations to support key business decisions. Expertise in delivering successful innovative solutions to enhance customer knowledge and market performance.
Execute key initiatives to uplift the brand plans strategies, such as winning agenda (how to win, where to play, and succinct positioning).
Develop and roll-out the new brand planning framework to align it to the new vision of the organization.
Deliver active functional support in designing a new vision and operating model for a global commercial organization while organizing and managing the global yammer campaign to drive awareness on the new vision and role.
Key Achievements: • Drove business outcomes by successfully designing the global brand planning framework and templates, defining the process, and timelines including the planning of the leadership brand plan reviews for over 15 products and 20 assets. • Implemented a new initiative (Pharma 2.0) supporting key strategic pipeline assets to successfully prepare for launch (TAK-755, TAK-925 & TAK-620). • Executed a very well received strategic planning process for the Takeda leadership team to prioritize the key business processes, related decisions, and communications. • Successfully rolled-out an internal campaign to increase awareness on the announcement of the new vision and role of the organization reaching over more than 300 colleagues.
