Expert in managing market research projects, analysis and interpretation of market data as well as driving industry leading long-term forecasts. Excellent communication skills combined with translating research findings into rich consumer insights and providing strategic recommendations to support key business decisions. Expertise in delivering successful innovative solutions to enhance customer knowledge and market performance.
Played a key role for the launch of Alunbrig® across the EUCAN region as well as provided pro-active assistance to the global marketing directors in formulating brand plans for (Alunbrig®, Ninlaro® & Adcetris®).
Designed the performance dashboards for the Oncology portfolio and managed all facets of Global primary market research projects from inception to completion.
Spearheaded forecasting activities and regular forecasting cycles for the EUCAN region.
Key Achievements: • Managed a senior marketing manager from Portugal for a short-term assignment where I successful gained managing experience enabling his transition to a regional insight lead role. • Streamlined the insight function from 3 to 1 FTE by identifying synergies and automating multiple processes. • Digitalized and automated all the insight reporting systems and processes allowing real-time analysis, enabling marketers to take fast and informed business decisions. • Developed and executed the first internal Artificial Intelligence chatbot in Takeda leveraging artificial intelligence to immediately access forecasting assumptions and outputs.
