Expert in managing market research projects, analysis and interpretation of market data as well as driving industry leading long-term forecasts. Excellent communication skills combined with translating research findings into rich consumer insights and providing strategic recommendations to support key business decisions. Expertise in delivering successful innovative solutions to enhance customer knowledge and market performance.
Played a critical role for the launch of Xiidra® and devised brand plans in effective coordination with the marketing team.
Led all aspects of global primary market research projects for the ophthalmic portfolio (Xiidra® and SHP 640) ranging from patient journey, segmentation to campaign and message testing.
Prepared business cases and contributed to launch readiness meetings to discuss impeding issues.
Developed and leveraged a systematic, analytical, and structured approach of competitive intelligence to aid in the strategic decision-making process.
Key Achievements: • Co-led the development of the Global brand plan for Xiidra® and SPH-640. • Performed more than 10 key strategic market research projects within a year to support the Global launch of Xiidra®. • Developed an aligned market research plan with the US team to enable a common insight generation building bridges and savings for the launch of SPH-640. • Led the development of country archetype models and supported the development of country business cases for more than 15 countries. • Designed innovative forecast models across global and local forecasting teams serving as role-model across organization.
