Expert in managing market research projects, analysis and interpretation of market data as well as driving industry leading long-term forecasts. Excellent communication skills combined with translating research findings into rich consumer insights and providing strategic recommendations to support key business decisions. Expertise in delivering successful innovative solutions to enhance customer knowledge and market performance.
Developed brand plans for Vyvanse®, Intuniv® and Buccolam® in conjunction with the marketing team.
Project managed various global market research projects with short timelines.
Prepared the robust global forecasts for a long-term plan and geographic expansion opportunities (Latin America and Asia).
Introduced market performance dashboard to support the launches and presented the results to the executive commercial team.
Key Achievements: • Actively contributed to the Vyvanse®, Intuniv® and Buccolam® Global brand plans by providing key insights all along the process based on robust situation analysis exercises. • Managed various market research projects generating key strategic insight to help informed decisions for both launching and launched brands. • Supported more than 20 countries with their launches delivering active cross-functional support to the leadership team in the development of robust business cases based on market insights.
