Expert in managing market research projects, analysis and interpretation of market data as well as driving industry leading long-term forecasts. Excellent communication skills combined with translating research findings into rich consumer insights and providing strategic recommendations to support key business decisions. Expertise in delivering successful innovative solutions to enhance customer knowledge and market performance.
Developing a sales tracking tool for the English territory, reshaping the Italian territory following the acquisition of a new company, harmonizing the sales forces allocation by product for the various EMEA countries.
Directed many sales predictions for strategic and operational plans, as well as in numerous projects of products purchase, concluded with the acquisition of several of these products.
In charge of the evaluation of the launch of a range of generic products across the EMEA region: collaboration with an external consultant, research and understanding of European models, achievement of sales forecasts and validation of the project by the Global Pharma Leading Team.
Creating key performance indicators dashboards over the EMEA ophthalmic prescription market (IMS).
Contribution in the project of streamlining and optimizing our entire product portfolio EMEA, advice and support data.
Involvement in the organization of the "Sales and marketing kick-off meeting in 2010, preparation and coordination of presentations various EMEA and the different business units, creating rewards for top performers (trophies, iPods, t-shirts).
