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Jabrane Annaki

Director, Global Strategic and Brand Planning Lead

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Jabrane Annaki
44 years old
Driving License
Zürich (8003) Switzerland
Contact me
Professional Status
Employed
Open to opportunities
About Me
Expert in managing market research projects, analysis and interpretation of market data as well as driving industry leading long-term forecasts. Excellent communication skills combined with translating research findings into rich consumer insights and providing strategic recommendations to support key business decisions. Expertise in delivering successful innovative solutions to enhance customer knowledge and market performance.
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Experiences
  • Execute key initiatives to uplift the brand plans strategies, such as winning agenda (how to win, where to play, and succinct positioning).
  • Develop and roll-out the new brand planning framework to align it to the new vision of the organization.
  • Deliver active functional support in designing a new vision and operating model for a global commercial organization while organizing and managing the global yammer campaign to drive awareness on the new vision and role.
  • Key Achievements:
    • Drove business outcomes by successfully designing the global brand planning framework and templates, defining the process, and timelines including the planning of the leadership brand plan reviews for over 15 products and 20 assets.
    • Implemented a new initiative (Pharma 2.0) supporting key strategic pipeline assets to successfully prepare for launch (TAK-755, TAK-925 & TAK-620).
    • Executed a very well received strategic planning process for the Takeda leadership team to prioritize the key business processes, related decisions, and communications.
    • Successfully rolled-out an internal campaign to increase awareness on the announcement of the new vision and role of the organization reaching over more than 300 colleagues.
  • Played a key role for the launch of Alunbrig® across the EUCAN region as well as provided pro-active assistance to the global marketing directors in formulating brand plans for (Alunbrig®, Ninlaro® & Adcetris®).
  • Designed the performance dashboards for the Oncology portfolio and managed all facets of Global primary market research projects from inception to completion.
  • Spearheaded forecasting activities and regular forecasting cycles for the EUCAN region.
  • Key Achievements:
    • Managed a senior marketing manager from Portugal for a short-term assignment where I successful gained managing experience enabling his transition to a regional insight lead role.
    • Streamlined the insight function from 3 to 1 FTE by identifying synergies and automating multiple processes.
    • Digitalized and automated all the insight reporting systems and processes allowing real-time analysis, enabling marketers to take fast and informed business decisions.
    • Developed and executed the first internal Artificial Intelligence chatbot in Takeda leveraging artificial intelligence to immediately access forecasting assumptions and outputs.
  • Played a critical role for the launch of Xiidra® and devised brand plans in effective coordination with the marketing team.
  • Led all aspects of global primary market research projects for the ophthalmic portfolio (Xiidra® and SHP 640) ranging from patient journey, segmentation to campaign and message testing.
  • Prepared business cases and contributed to launch readiness meetings to discuss impeding issues.
  • Developed and leveraged a systematic, analytical, and structured approach of competitive intelligence to aid in the strategic decision-making process.
  • Key Achievements:
    • Co-led the development of the Global brand plan for Xiidra® and SPH-640.
    • Performed more than 10 key strategic market research projects within a year to support the Global launch of Xiidra®.
    • Developed an aligned market research plan with the US team to enable a common insight generation building bridges and savings for the launch of SPH-640.
    • Led the development of country archetype models and supported the development of country business cases for more than 15 countries.
    • Designed innovative forecast models across global and local forecasting teams serving as role-model across organization.
  • Developed brand plans for Vyvanse®, Intuniv® and Buccolam® in conjunction with the marketing team.
  • Project managed various global market research projects with short timelines.
  • Prepared the robust global forecasts for a long-term plan and geographic expansion opportunities (Latin America and Asia).
  • Introduced market performance dashboard to support the launches and presented the results to the executive commercial team.
  • Key Achievements:
    • Actively contributed to the Vyvanse®, Intuniv® and Buccolam® Global brand plans by providing key insights all along the process based on robust situation analysis exercises.
    • Managed various market research projects generating key strategic insight to help informed decisions for both launching and launched brands.
    • Supported more than 20 countries with their launches delivering active cross-functional support to the leadership team in the development of robust business cases based on market insights.
  • Managing global market research projects (qualitative and quantitative) and global payer research projects.
  • Developing and managing robust global forecasts for Business Development projects.
  • Creating and managing Key performance indicators dashboards over the Global market (IMS).

Company owner

Easymedical
June 2012 to March 2013
Full-time
Avignon
France
  • Company creation
  • Outsourcing of medical reports typing of French physicians by medical assistants based in Morocco
  • Working on several global market research projects (qualitative and quantitative) for major pharmaceuticals clients (co-ordination with fieldwork agencies, moderation, data analysis, help in writing final reports for clients)
  • Help in writing proposals for new contracts
  • Part of the Business development team, defining the Business development strategy as well as developing the Swiss business by visiting existing and new clients
  • Running the booth during the EphMra conference (Worldwide Market research Conference)
  • Office management tasks for the Geneva office as well as co-ordination with IT support to address issues and foresee interventions
  • In charge of the Geneva office refurbishment project
  • Developing a sales tracking tool for the English territory, reshaping the Italian territory following the acquisition of a new company, harmonizing the sales forces allocation by product for the various EMEA countries.
  • Directed many sales predictions for strategic and operational plans, as well as in numerous projects of products purchase, concluded with the acquisition of several of these products.
  • In charge of the evaluation of the launch of a range of generic products across the EMEA region: collaboration with an external consultant, research and understanding of European models, achievement of sales forecasts and validation of the project by the Global Pharma Leading Team.
  • Creating key performance indicators dashboards over the EMEA ophthalmic prescription market (IMS).
  • Contribution in the project of streamlining and optimizing our entire product portfolio EMEA, advice and support data.
  • Involvement in the organization of the "Sales and marketing kick-off meeting in 2010, preparation and coordination of presentations various EMEA and the different business units, creating rewards for top performers (trophies, iPods, t-shirts).
  • Creation of automated dashboards on EMEA ophthalmic Rx market (IMS).
  • Developing a monthly financial dashboard for tracking the different business unit results across the EMEA region and creating managing reports (HFM).
  • Contribution in numerous projects: Phase IV Studies, preparation of EMEA sales forecasts for product launches, different projects coordination.
  • EMEA Pharmaceutical spokesperson for the monthly worldwide communication meetings (VisionCare, Surgical and Pharmaceutical).
  • Organization, establishment and running the Bausch & Lomb booths at various French and European congresses.
  • Established automated dashboard for the EMEA ophthalmic market (IMS).
  • Created a financial dashboard for a monthly follow-up of the EMEA business units and performed results analyses (HFM).
  • Worked on several projects: Phase IV studies; established EMEA sales forecast for products launches; coordinating projects.
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