Execution of responsibilities of Nordic Product Marketer for Consumer LED and Lamps, involving:
PRODUCT: Introducing, maintaining and cleaning the product portfolio for LED and Conventional lamps in the consumer channel PRICE: Setting price levels under consideration of the different distribution channels PROMOTION: Creating marketing material to support sell-in and sell-out of Philips lamps, e.g. presentations, displays, etc. Strong support in building and executing the Digital Marketing Campaign LED Leadership PLACE: Ensuring the general availability of Philips lamps in shops and online availability in the context of the LED Leadership Campaign
