Manage Nordic Consumer LED portfolio, based on following goals:
Strategic & operational
Define product portfolio, positioning, pricing, distribution and service
Set and manage margins and prices
Lead product strategy based on market insights
Support forecast accuracy
Manage data and ensure its correctness and visibility
Financial
Evaluate revenue and margin targets for the portfolio
Customer-related
Support high level of customer satisfaction
Ensure offers in alignment with market needs
Notable achievements:
Developed new product and portfolio strategy, resulting in an impressive growth of 45% (2016-2017) in a competitive, declining market
Improved and refined sales tools and new product introduction process resulting in improved customer satisfaction (8 points 2016-2017)
Helped define and execute yearly campaign plan, online and offline, driving awareness for low-interest products and increasing brand preference (in 2017 by 3 percentage points thanks to the campaign)
Execution of responsibilities of Nordic Product Marketer for Consumer LED and Lamps, involving:
PRODUCT: Introducing, maintaining and cleaning the product portfolio for LED and Conventional lamps in the consumer channel PRICE: Setting price levels under consideration of the different distribution channels PROMOTION: Creating marketing material to support sell-in and sell-out of Philips lamps, e.g. presentations, displays, etc. Strong support in building and executing the Digital Marketing Campaign LED Leadership PLACE: Ensuring the general availability of Philips lamps in shops and online availability in the context of the LED Leadership Campaign
Successfully completed project on market analysis and redefined marketing strategy for consumer LED portfolio
Conducted external and internal stakeholders research, benchmarked with competitors, conducted gap analysis, created focused executive recommendations and action plan for implementation
