Itzel Anahí Pacheco Pimentel
Content marketing & Social media strategist
34 years old
Cuauhtémoc, CDMX (06500) Mexico
Professional Status
Employed
Open to opportunities
About Me
I am a communicologist, specialist in inbound marketing strategies.
Currently I work in a digital marketing agency, coordinating the social media area.
I have experience in content marketing, social media and project management.
Currently I work in a digital marketing agency, coordinating the social media area.
I have experience in content marketing, social media and project management.
Social Media Director
Cliento
Since May 2015
Full-time
- Development of inbound marketing strategies.
- Project management.
- Specialist in the Business Manager of Facebook.
- Development of strategies for social media campaigns by goals.
- Setting up of social media ads in the business manager of Facebook.
- Campaign budget control.
- Control and monitoring of all social media accounts of the agency.
- Social Media Ads (Facebook, Instagram, Twitter, LinkedIn, etc).
- Google AdWords.
- Benchmark reporting.
- Digital Analytics.
- Content Marketing / Storytelling marketing.
- Digital marketing consultant.
- Coaching for clients.
- Speaker for marketing conferences.
Social Media Strategist
Cliento
August 2014
to May 2015
Full-time
- Development of content strategies focused on social media.
- Creation of organic and paid social content for different clients.
- Monitoring of digital conversation (social listening).
- Market segmentation based on buyer persona.
- Analysis by platform for new strategies.
- Tracking for leads conversion.
- Implementation of keywords for SEO positioning.
- Basic photo and video edition.
Content Marketing Specialist
Cliento
June 2012
to August 2014
Full-time
- Implementation of keyword strategy for SEO positioning, through blogs and website
- Copywriting
- Storytelling marketing
- Carry out proofreading and editing of texts
Copywriter
Habitación 101
April 2013
to December 2013
Freelancer
- Creation of articles and film reviews
- Attendance at premieres and press functions
- Industry research
Social Communication
Aeropuerto Internacional de la Ciudad de México
January 2011
to December 2011
Internship
- Monitoring of information in electronic and printed media
- Taking of photography and video in events at the AICM.
- Preparation of daily informative synthesis
- Support with the control of media
Social Media Examiner offers a yearly event with conferences featuring the most valuable and inspiring social media and marketing content.
It gives you the opportunity to stay updated and learn about innovative/new marketing techniques, as well as practical solutions to implement with your B2B and B2C brands around the world.
Learn more
It gives you the opportunity to stay updated and learn about innovative/new marketing techniques, as well as practical solutions to implement with your B2B and B2C brands around the world.
Periodic training at Facebook Mexico offices, to be updated on the latest trends and platform launches
Learn more
The inbound certification is a marketing training course that covers the fundamentals of the inbound marketing methodology like SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting which all come together to run a modern inbound marketing strategy.
Learn more
Courses designed to prepare students whose first language is not English for the reading, writing, listening, speaking, and study skills needed for college success and career enhancement.
- Non-credit community and continuing education courses.
-
Facebook Business Manager
Expert
-
Sprout social
Advanced
-
Hubspot
Advanced
-
Social Bakers
Advanced
-
Canva
Expert
-
Lumen5
Expert
-
Meltwater
Advanced
-
Photoshop
Good
-
WordPress
Advanced
-
iMovie
Good
-
Social Media Strategist
Expert
-
Inbound Marketing Strategist.
Advanced
-
Content Marketing
Advanced
-
Social Media Advertising
Expert
-
Digital Analytics
Advanced
- Business communication
- Leadership
- Team leader and player
- Atention to detail
- Decisions maker
- Flexibility
- Technical acumen
- Orientation on results and total quality
