Isabelle Odesser
International Marketing Communication Director 20 years experience
PARIS (75015) France
Professional Status
Employed
Open to opportunities
About Me
MarkCom, passionate foodie, movie buff, tireless traveler, Paris lover, restaurant enthusiast, bon vivant & team player...
Let's talk!
Let's talk!
Director Marketing and Communications
The Consumer Goods Forum
Since July 2014
Full-time
Issy Les Moulineaux
France
- I crossed the mirror! I enjoy the best of both worlds: the fast pace and variety of topics / stakes I liked so much during my agency years combined with the meaning of working on issues that matter, in the only global trade association servicing the Consumer Goods industry I'm so familiar with.
Leading a fantastic team of seasoned pros with an amazing work ethic, my mission is to promote, protect, inform and engage our members and the industry. Brand building, brand content, event marketing, web digital and social marketing, PR, change and issues management, reputation management, sponsorship, key account management... We cover it all while focusing on the CGF key pillars: Sustainability, Health and Wellness, Food Safety, Social Compliance and End to End Value Chain issues.
I couldn't have dreamt of a better career move: meaningful, exciting, rewarding, fun and not for profit.
Associate Director
Fleishman-Hillard
March 1998
to January 2014
Full-time
Paris
France
- In charge of the Consumer / Brand Marketing team: business development, management, strategic consulting, international campaigns coordination, digital integrated communication, branding, corporate and reputation management, CEO positioning, issues and change management,training, crisis communication, content strategy and development, products and services launches, media relations, public relations, event design and management...
- Co-Chair of the European Consumer Products & Services Practice Group of Fleishman-Hillard: international networking, thought leadership, new business development
- In charge of the Fleishman-Hillard Paris office training program
- Member of the agency Executive Committee
Junior Consultant
i&e
September 1996
to March 1998
Full-time
Paris
France
- Media relations for consumer lifestyle brands in the agro-food industry such as Volvic, illy caffè, Ebly...
Masters' Degree in Journalism and Mass Communication
CU University of Colorado Boulder, USA
August 1994
to August 1995
The MA Newsgathering print option of CU Boulder School of Journalism and Mass Communication prepares students for careers in a wide variety of professional settings including newspapers and magazines, broadcast media outlets, online publishing and corporate communications.
Political Science Degree, specialization in "Politics"
- Corporate communication, reputation management
- CEO positioning
- Change management
- Internal communication
- Crisis communication and issues management
- Message development
- New business development
- Social and digital communication
- Audits and strategic analysis
- International coordination
- Brand positioning
- Content strategy and development
- Media relations and public relations strategy
- Products and services launch
- Media training and trainings
- Management
- Fluent in French and English
- Working knowledge of Italian
- Beginner in Spanish
- Other
- My top 6 in alphabetical order: Andalusia, Australia, Brazil, Cuba, Egypt, India
- Other
- Indie movies (French, Canadian, English), blockbusters, comedies, z movies
- Other
- French American, Italian novels, medical, thrillers, science-fiction, heroic fantasy (in TV series as well)
- Other
- 8 years of cooking lessons, a preference for savory dishes but I can have a sweet tooth once in a while
- Fitness, dance
