I crossed the mirror! I enjoy the best of both worlds: the fast pace and variety of topics / stakes I liked so much during my agency years combined with the meaning of working on issues that matter, in the only global trade association servicing the Consumer Goods industry I'm so familiar with.
Leading a fantastic team of seasoned pros with an amazing work ethic, my mission is to promote, protect, inform and engage our members and the industry. Brand building, brand content, event marketing, web digital and social marketing, PR, change and issues management, reputation management, sponsorship, key account management... We cover it all while focusing on the CGF key pillars: Sustainability, Health and Wellness, Food Safety, Social Compliance and End to End Value Chain issues.
I couldn't have dreamt of a better career move: meaningful, exciting, rewarding, fun and not for profit.
