Isabelle Odesser
International Marketing Communication Director 20 years experience
PARIS (75015) France
Professional Status
Employed
Open to opportunities
About Me
MarkCom, passionate foodie, movie buff, tireless traveler, Paris lover, restaurant enthusiast, bon vivant & team player...
Let's talk!
Let's talk!
Director Marketing and Communications
The Consumer Goods Forum
Since July 2014
Full-time
Issy Les Moulineaux
France
- I crossed the mirror! I enjoy the best of both worlds: the fast pace and variety of topics / stakes I liked so much during my agency years combined with the meaning of working on issues that matter, in the only global trade association servicing the Consumer Goods industry I'm so familiar with.
Leading a fantastic team of seasoned pros with an amazing work ethic, my mission is to promote, protect, inform and engage our members and the industry. Brand building, brand content, event marketing, web digital and social marketing, PR, change and issues management, reputation management, sponsorship, key account management... We cover it all while focusing on the CGF key pillars: Sustainability, Health and Wellness, Food Safety, Social Compliance and End to End Value Chain issues.
I couldn't have dreamt of a better career move: meaningful, exciting, rewarding, fun and not for profit.
Associate Director
Fleishman-Hillard
March 1998
to January 2014
Full-time
Paris
France
- In charge of the Consumer / Brand Marketing team: business development, management, strategic consulting, international campaigns coordination, digital integrated communication, branding, corporate and reputation management, CEO positioning, issues and change management,training, crisis communication, content strategy and development, products and services launches, media relations, public relations, event design and management...
- Co-Chair of the European Consumer Products & Services Practice Group of Fleishman-Hillard: international networking, thought leadership, new business development
- In charge of the Fleishman-Hillard Paris office training program
- Member of the agency Executive Committee
Detailed Description
- In-house change management and issues management mission for one of the largest pharmaceutical labs:
- Executive committee training for internal communication
- Preparation and coaching for all staff meetings
- CEO media training
- Crisis media relations
- Writing of articles for the internal newsletter
- Executive committee training for internal communication
- Internal communication / change management mission for a key player in the aeronautics industry:
- Training of 350 staff in France and in the US to promote a customer satisfaction culture
- Training programme coordination and logistics between France and the US
- Training of 350 staff in France and in the US to promote a customer satisfaction culture
- Digital communication campaign for a world leader in consumer electronics:
- Content strategy to promote a new smartphone
- Campaign coordination and implementation from video content development to seeding via social network and native advertising
- Content strategy to promote a new smartphone
- Agro-food references:
Nestlé, Volvic, Ebly, illy Caffè, Douwe Egberts, Burgundy Wines, Chablis Wines, Groupe Doux, KFC, Pizza Hut, SodaStream - Consumer electronics and technologies references:
Samsung, Electronic Arts, MTV Games, World Cyber Games, Festival du Jeu Vidéo, Turtle Beach, Kodak, Polaroid, Lexmark, Brother, Creative Labs, Palm, Siemens,Philips, Fagor Brandt, Motorola Multimedia, Motion Computing, Texas Instruments, Magellan GPS, Thales Navigation, GfK - Travel & Tourism references:
British Airways, Vueling, Starwood Hotels & Resorts (Le Méridien, W, Sheraton, Westin, St Regis, The Luxury Collection...), Expedia, Egencia, Japan Tourism Office - Automotive references:
Renault Trucks, Sabena Technics, Midas, Chevrolet - Retail / FMCG references:
Kleenex, Huggies, Dulux Valentine (Akzo Nobel), Les Espaces Culturels E. Leclerc, Fellowes, Varta, GP Batteries - Healthcare references:
Sanofi, Astra Zeneca, Amplifon - Not for profit:
Fondation MBI Al Jaber, Les Enfants de l'Ovale, Un Enfant Par La Main
Company Description
Fleishman-Hillard Inc., one of the world’s leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at www.fleishmanhillard.com.
Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
Company website
Junior Consultant
i&e
September 1996
to March 1998
Full-time
Paris
France
- Media relations for consumer lifestyle brands in the agro-food industry such as Volvic, illy caffè, Ebly...
Detailed Description
- Press office management: operational consulting, press documents writing, media outreach, interviews organisation, reporting
- Product launches: event organisation and management, press trips organisation, trade show support, media partnership negotiations, newsletter writing...
- New business proposals preparation
Company Description
Créée en 1962, i&e est une agence de conseil en communication, réputation, marques et changement. i&e se distingue par une expertise particulière sur les enjeux de réputation, de marques et de changement qu’elle met au service de ses clients, grandes entreprises internationales et institutions françaises
Company website
