Isabelle BARNEL
Marketing & communication, digital
Professional Status
Employed
Just looking around
About Me
BLOG
KEY SKILLS
Influence Marketing • Public Relations • E-commerce • Customer success • Tech • Data • IT | IA • Dropshipping • Copywriting • SEA | SEO • Social selling • UI & UX design • BtoB | BtoC
AWARDS AND RECOGNITION
HOBBIES
- 23K Followers on Instagram
- 23,6K on LinkedIn
KEY SKILLS
Influence Marketing • Public Relations • E-commerce • Customer success • Tech • Data • IT | IA • Dropshipping • Copywriting • SEA | SEO • Social selling • UI & UX design • BtoB | BtoC
AWARDS AND RECOGNITION
- Lauréat Les trophées de la communication
HOBBIES
- World traveler
- Volunteer: wildlife animal conservation & research
- Alpine skiing
Experiences
Marketing & sales manager
Rocket School Lyon
Since February 2024
- formation en Alternance
Marketing & communication director
WAS LIGHT
May 2023
to October 2023
- OPERATIONAL MARKETING: Files for competitions and Labels • Development of documents in French and English (on InDesign)
EVENTS: Organization of BtoB meetings
PRESS RELATIONS, MEDIA RELATIONS
WEBMARKETING: Analysis of SEO positioning in search engines (SEMrush) • Measure of performance (Google Search Console) • Link acquisition strategy • Deployment of an E-Commerce blog
DIGITAL ROADMAP: Web editorial management • Selection of keywords (Generative Artificial Intelligence) • Engagement: + 309% in July 2023
Digital Manager for the group
BMW MINI Altitude (180 employees, 7 sites)
March 2017
to April 2023
- DIGITAL MARKETING | INTERNAL & EXTERNAL COMMUNICATION:
• Integration of the Management Committee • Definition of the digital strategy
• Deployment: launch of the LinkedIn Page, the Pinterest, Twitter, Instagram, Flickr, TikTok accounts, the YouTube Channel, with specific editorial lines
• Working group: Website redesign • Web strategy, Google Analytics monitoring • Monthly evaluations: + 7% engagement on social media in 2022
• Analysis and construction of customer personas • AdWords advertising campaigns: generation of qualified leads to optimize the conversion rate
• Geolocation campaigns (Drive to Store) • Budget negotiation
• Launch of a Corporate Social Network, internal communications for employees • Hashtag #WeAreAltitude
INFLUENCE COMMUNICATION | EVENTS:
• Federation of Micro Influencers: awareness objectives • Digital activations around product launches, Group values, Employee talents, and Customer Experience
DIGITAL TRANSFORMATION | PHYGITAL: Digital Coaching sales teams • Training • Recruitment and supervision of interns
EMPLOYER BRAND, CUSTOMER EXPERIENCE:
• Communication of recruitment • Development of partnerships • Launch of Google My Business Pages for all dealerships. Monitoring and moderations • Intervention for Digital during Customer Committees in connection with the Net Promoter Score (NPS)
Press Relations Manager
La Fabrique du Ski
2014
to 2017
- Media Relations: SKI CHRONO, Le Monde, Point de Vue, CHALLENGE, InterMédia, TV 8 Mont-Blanc, Meilleur Rhône-Alpes Auvergne, Skieur magazine, Actors of the Economy La Tribune, PRESENCES CCI Grenoble, Cultur'Eco, FRANCE 3 Alpes, Télé Grenoble, Le Bon Test, Le Journal des Entreprises, Publicimes Actu Montagnes
Web editorial management • Influence & Social media Management
Web communication Editor
Outdoor LAB - Groupe Rossignol
2015
to 2017
- Entity bringing together the projects of the holding: RaidLight • VERTICAL • Network of Trail stations • SKI HIKING areas • Info-LAB
Executive assistant in charge of communications
Science Center Institutes - UCLy
1995
to 2015
Assistante of Institut • Faculté libre de Droit
Université Catholique de Lille
1993
to 1995
November 2023-February 2025
Mémoire en Marketing Digital
Skills
Languages
- English: Proficiency
- German, Italian: Professional level
IT tools
- Storytelling, CRM: Salesforce, WordPress, KSup, Ecampus, SugarCRM, Typo 3, Drupal, DealerK, WebSparK, Jalis
- Infographics: Canva
Blogger, Instagrammer
- Personal Blog (500 visitors / day): https://yourcommunicationwithme.com/
- Press Accredited Sport, Culture, Luxury and Design: PARIS 2024 | OPEN PARC | Equita Lyon | Maison CHANEL | Hermès International | Fondation Louis Vuitton | MAISON&OBJETS
Digital Transformation Speaker
- ESSEC Business School
- Le Club de la Presse de Lyon
- Microsoft France - CAP COM
Jury
- Grenoble Ecole de Management
Certifications
HubSpot inbound marketing
2023
