Iryna Shashko
Marketing Professional with Hospitality Background
39 years old
Driving License
London United Kingdom
Professional Status
Employed
Open to opportunities
About Me
Looking for a new career path.
As long as it's challenging, it's satisfying!
As long as it's challenging, it's satisfying!
HR and Marketing Manager
Salt&Pepper Events
Since July 2014
Part-time
London
- Staff recruitment, on-job training and development, booking staff for shifts
- New website development, launched in April 2015
- SEO: blogging, link building, online ratings, social media
- Development of promotional brochures
- Creation of branded materials: pins, business cards, client gifts
- Monthly marketing reports and analysis
- Internal marketing through staff newsletter campaigns, motivational campaigns: refer a friend, best business idea rewards, staff loyalty programme
Marketing Projects Manager
Affleck Property Services
July 2014
to February 2016
London
- Blog production: ideas generation, liaison with the copywriter, final draft edit, posting (twice a week)
- Content creation: local pages, service pages for the recently launched website
- Content creation: expert advice type of documents, workbooks for each type of project work
- Facilitating clients online ratings via an internal reward campaign
- Social media activity with the focus on Houzz and forums activity
- Seasonal promotions: brainstorming with the Sales Director and implementation
- Bi-monthly private and business clients' newsletter campaigns
- Creation of product bundles (packages) and their promotion
- Photo / video planning and coordination
- Industry and competition analysis
- Monthly reports and analysis
- Development of printed materials, brochures
- Other marketing activity as required by the business
Senior Marketing Manager
Party Ingredients
October 2013
to May 2014
Full-time
London
United Kingdom
- Venue marketing
- Brand positioning including design work
- Venue/brand specific database management
- Website maintenance and development
- Social media input, maintenance and analysis - Twitter, Pinterest, Instagram
- E-newsletters and blogging
- Promotional events - creative input, organisation, targeted invites, hosting and follow up
- Trade shows and promotional opportunities
- Brand collateral - calendar design, other promotional gizmos
- Photo / video planning and co ordination
- Budget management and planned expenditure
- Associated brand activity - generally creative and event/project specific
- Media communication - PR
- Networking
- Analysing and increasing web traffic, SEO
- Sales data gathering, analysis and presentation
- Presentation internally and externally on marketing activities
Marketing and Catering Event Manager
Fait Maison
May 2012
to September 2013
Full-time
London
United Kingdom
- Generating leads and dealing with catering order enquires for private and corporate events up to 300 people (suggestions and advice on menu items, proactive communication with potential and past clients, venue search, booking of tasting sessions, dealing with catering equipment hire companies, producing invoices, assigning tasks internally, coordinating activities on the day)
- Planning and implementing overall marketing strategy for the company (short- and long-term), taking into consideration food industry trends and current position of the company
- Improving and maintaining brand image and its consistency throughout company
- Analysing product portfolio of the company with the aim to identify most and least successful products so that appropriate changes could be made (withdrawal, investment, new product introduction)
- Improving and maintaining communication between the company and its clients through feedback forms, newsletters, online social networking, replying to reviews in online directories, dealing with complaints and special requests
- Planning and organising promotional activities such as product sampling, customer appreciation events, charity fundraising campaigns, discounted vouchers distribution, mobile marketing
- Development of promotional materials, working closely with printing companies and the relevant media
- Copywriting (blog posts, website content, newsletters)
- Planning and implementing digital marketing strategy (SEO, listings in online directories,managing Facebook and Twitter accounts, PPC campaigns, functional and visual website improvement)
- Providing customer care on the phone, via email and face-to-face. Ensuring that customer service is up to the company's high standards at all points of contact
- Providing administration support for the Managing Director of the company
Restaurant Manager
Fait Maison
September 2009
to May 2012
Full-time
London
United Kingdom
- Managing staff: hiring, firing, training, scheduling working hours on a weekly basis, delegating tasks on the floor
- Ordering inventory such as food, beverages, front of the house items
- Ensuring compliance with health and safety regulations
- Event planning such as outside catering: consulting clients, producing quotes and invoices, processing payments, coordinating staff on the day, following-up with clients
- Customer service: collecting feedback, dealing with special requests and complaints
- Monitoring the work of equipment, arranging for maintenance and repair when needed
- Marketing: creation and implementation of promotion ideas
- Food quality control
- Registering and analysing sales figures, reporting back to MD
- Microsoft Office (Word, Excel, Power Point)
- Russian / Belarusian (native speaker)
- English (advanced)
Modules passed:
- Operations Management
- Managing Information
- Global Marketing
- Internet and Digital Marketing Communications
- Accounting and Corporate Finance
- Marketing Management
- Strategic Planning
- Organisation Behaviour
- Dissertation
"Sales Promotion Strategies in London Food Service SMEs During the Current Economic Downturn: An Exploratory Study"
ABE Level 6 Advanced Diploma in Business Management
Fulham and Chelsea College
April 2010
to June 2011
CIM Level 6 Professional Diploma in Marketing
London School of Marketing
September 2009
to February 2010
Bachelor in Intercultural Communications with a major in Linguistic Maintenance of Intercultural Communication
Minsk State Linguistic University
September 2003
to June 2007