Positive and simple person. Happy with small things but not easy to satisfied myself. Always ready with new challenge
Senior Wine Educator & Marketing Manager
The Warehouse Asia Merchant
Since December 2014
Full-time
Hanoi
Vietnam
- OVERALL RESPONSIBILITY
- Develop and execute an overall strategic marketing plan (wholesale and retail) including print, media, online and promotional opportunities.
- Develop and execute an overall strategic marketing plan (wholesale and retail) including print, media, online and promotional opportunities.
- Instigate and manage Horeca and Retail Marketing activities planning and Schedules in conjunction with Marketing Admin under the guidance of the line Managers
- Instigate and manage Horeca and Retail Marketing activities planning and Schedules in conjunction with Marketing Admin under the guidance of the line Managers
- Negotiate and manage A&P budgets in conjunction with Marketing Admin
- Negotiate and manage A&P budgets in conjunction with Marketing Admin
- Co-ordinate marketing expenditures in accordance to agreed A&P contributions in conjunction with Marketing Admin
- Co-ordinate marketing expenditures in accordance to agreed A&P contributions in conjunction with Marketing Admin
- Manage retail and wholesale databases with the marketing admin
- Manage retail and wholesale databases with the marketing admin
- Liaise marketing activities with other Annam activities (food etc) when and as required
- Liaise marketing activities with other Annam activities (food etc) when and as required
- Liaison to all sales and marketing teams nationally through regularly scheduled meetings to manage all key projects and campaigns to ensure execution with excellence of all marketing activities – product, promotions, tastings, training, dinners and all related wine events, etc
- Liaison to all sales and marketing teams nationally through regularly scheduled meetings to manage all key projects and campaigns to ensure execution with excellence of all marketing activities – product, promotions, tastings, training, dinners and all related wine events, etc
- Submit weekly to the line managers training activities for in/house guest , team and/or clients(retail and wholesale)
- Submit weekly to the line managers training activities for in/house guest , team and/or clients(retail and wholesale)
- RELATIONSHIPS
- Reports directly to and communicate with the Senior Business Development Manager as well asnational marketing Manager on all pertinent matters in relation to marketing activities, promotionprograms, and market proposals, but not limited too.
- Reports directly to and communicate with the Senior Business Development Manager as well asnational marketing Manager on all pertinent matters in relation to marketing activities, promotionprograms, and market proposals, but not limited too.
- Performs cross function activities by collaborating and communicating with all business unitmanagers including Finance, Wholesale/Retail and Logistics departments, but not limited too.
- Performs cross function activities by collaborating and communicating with all business unitmanagers including Finance, Wholesale/Retail and Logistics departments, but not limited too.
- Interacts and liaises with existing and new customers as when so required.Builds a reputable, reliable and response oriented marketing operation.
- Interacts and liaises with existing and new customers as when so required.Builds a reputable, reliable and response oriented marketing operation.
- Representing the Warehouse when so required to our business partners, corporate customers,organizations and other external sources.
- Representing the Warehouse when so required to our business partners, corporate customers,organizations and other external sources.
- KEY DUTIES & RESPONSIBILITIES
- Conduct assessments of the products and market and competitive activity and recommendstrategy for the marketing plan/promotion plan and project schedule processProvide input in establishing the strategic vision and manage the organization to realize the 3years plan through annual marketing planning and the company’s overall
- Conduct assessments of the products and market and competitive activity and recommendstrategy for the marketing plan/promotion plan and project schedule processProvide input in establishing the strategic vision and manage the organization to realize the 3years plan through annual marketing planning and the company’s overall
- goals and objectivesImplement marketing strategy that develops and grows the designated products encompassingboth existing and new product evelopment.Innovative projects to drive sales and profit growth.
- Tracking and develop brand activity based on A&P budget.
- Tracking and develop brand activity based on A&P budget.
- Report monthly A&P Budget expenses
- Report monthly A&P Budget expenses
- Report Marketing activities on designated products and brand
- Report Marketing activities on designated products and brand
- Report competitors selling price/trade promotion/MKT campaign
- Report competitors selling price/trade promotion/MKT campaign
- Collaborate with sales team and retail team on marketing campaigns.
- Collaborate with sales team and retail team on marketing campaigns.
- Analyze current marketing budget and reallocate resources in the most effective manner.
- Analyze current marketing budget and reallocate resources in the most effective manner.
- Develop and distribute collateral marketing materials including POS, brochures, ads and messaging.
- Develop and distribute collateral marketing materials including POS, brochures, ads and messaging.
- Develop and oversee online marketing efforts, websites and new media marketing including email campaigns and social media.
- Develop and oversee online marketing efforts, websites and new media marketing including email campaigns and social media.
- Serve as one of the “public faces” of The Warehouse, as a spokesperson for PR related activities.
- Serve as one of the “public faces” of The Warehouse, as a spokesperson for PR related activities.
- Create and manage a master calendar of marketing campaigns and initiatives.
- Create and manage a master calendar of marketing campaigns and initiatives.
- Research, develop, and implement strategic marketing and communications plans to support sales and revenue objectives for all products on-time and on-budget
- Research, develop, and implement strategic marketing and communications plans to support sales and revenue objectives for all products on-time and on-budget
- Prepare and deliver reports on the status of all marketing programs and initiatives to senior management
- Prepare and deliver reports on the status of all marketing programs and initiatives to senior management
- Analyze market trends to determine feasibility and profitability of new or existing offerings and make recommendations based on findings
- Analyze market trends to determine feasibility and profitability of new or existing offerings and make recommendations based on findings
- Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered
- Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered
- Develop and promote branding initiatives consistent with corporate business goals and objectives
- Develop and promote branding initiatives consistent with corporate business goals and objectives
- Maximize brand value through the development of additional revenue streams and new opportunities
- Maximize brand value through the development of additional revenue streams and new opportunities
- Ensure all products and services conform to brand identity through ongoing brand management
- Ensure all products and services conform to brand identity through ongoing brand management
- Collaborate with sales, production, and operations personnel to help prepare sales forecasts
- Collaborate with sales, production, and operations personnel to help prepare sales forecasts
- Collaborate with Sales Representatives to identify customer needs
- Collaborate with Sales Representatives to identify customer needs
- Communicate and negotiate with promotional partners as needed for joint marketing activities
- Communicate and negotiate with promotional partners as needed for joint marketing activities
- Assess the financial returns for special campaigns and promotions
- Assess the financial returns for special campaigns and promotions
- Maintain awareness of industry events, evaluate and execute participation
- Maintain awareness of industry events, evaluate and execute participation
- Manage company website and social networks including content calendars and reporting
- Manage company website and social networks including content calendars and reporting
- Establish and maintain relationships with key media members to develop PR opportunities
- Establish and maintain relationships with key media members to develop PR opportunities
- Oversee Marketing Admin
- Oversee Marketing Admin
- Other duties as assigned by Senior Management
- Other duties as assigned by Senior Management
- OTHERS
- Training management: to organise retail sales & wine knowledge training (3 levels) for all team weekly and a monthly test on knowledge for all shop seller & horeca sales team. Training for customers on different level (beginner, medium, advance) tasting organization/activities and management for both retail and wholesale customers.
- Training management: to organise retail sales & wine knowledge training (3 levels) for all team weekly and a monthly test on knowledge for all shop seller & horeca sales team. Training for customers on different level (beginner, medium, advance) tasting organization/activities and management for both retail and wholesale customers.
- Merchandising: Planning with shop manager the Retail display and set up in all shop (plannogram for each shop, promotion / special offer set up during activities, merchandising, ...) in coordinate to the planning training for shop sellers and horeca sales on activities.
- Merchandising: Planning with shop manager the Retail display and set up in all shop (plannogram for each shop, promotion / special offer set up during activities, merchandising, ...) in coordinate to the planning training for shop sellers and horeca sales on activities.
- Event coordinator: (working closely with the admin team) in charge of the display, set up, follow up of the calendar and schedules of events with marketing dept. in both retail and wholesale activities (visit supplier, promotion in shop, wine tasting, wine event, vinoteca,...)
- Event coordinator: (working closely with the admin team) in charge of the display, set up, follow up of the calendar and schedules of events with marketing dept. in both retail and wholesale activities (visit supplier, promotion in shop, wine tasting, wine event, vinoteca,...)
- Sales development: will develop monthly new account creation
- Sales development: will develop monthly new account creation
Company Description
The Warehouse is the exclusive distributor in Indochina of over 800 wines from renowned wineries from 14 countries. Our range encompasses every major wine-growing region on the planet, and we have selected the finest wines from among the best wineries from those regions.
Our wines are carefully shipped direct from the wineries to our climate controlled storage facilities in Viet Nam, Cambodia and Myanmar. Each step of the shipping process is monitored to ensure the quality of the wine is presented as the winemaker intended. Every Warehouse Wine Shop has a mix of expatriate and local staff with a passion for wine.
Our wines are carefully shipped direct from the wineries to our climate controlled storage facilities in Viet Nam, Cambodia and Myanmar. Each step of the shipping process is monitored to ensure the quality of the wine is presented as the winemaker intended. Every Warehouse Wine Shop has a mix of expatriate and local staff with a passion for wine.
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