Experience — Huong Le

OVERALL RESPONSIBILITY
1. Develop and execute an overall strategic marketing plan (wholesale and retail) including print, media, online and promotional opportunities.
1. Instigate and manage Horeca and Retail Marketing activities planning and Schedules in conjunction with Marketing Admin under the guidance of the line Managers
1. Negotiate and manage A&P budgets in conjunction with Marketing Admin
1. Co-ordinate marketing expenditures in accordance to agreed A&P contributions in conjunction with Marketing Admin
1. Manage retail and wholesale databases with the marketing admin
1. Liaise marketing activities with other Annam activities (food etc) when and as required
1. Liaison to all sales and marketing teams nationally through regularly scheduled meetings to manage all key projects and campaigns to ensure execution with excellence of all marketing activities – product, promotions, tastings, training, dinners and all related wine events, etc
1. Submit weekly to the line managers training activities for in/house guest , team and/or clients(retail and wholesale)
RELATIONSHIPS
1. Reports directly to and communicate with the Senior Business Development Manager as well asnational marketing Manager on all pertinent matters in relation to marketing activities, promotionprograms, and market proposals, but not limited too.
1. Performs cross function activities by collaborating and communicating with all business unitmanagers including Finance, Wholesale/Retail and Logistics departments, but not limited too.
1. Interacts and liaises with existing and new customers as when so required.Builds a reputable, reliable and response oriented marketing operation.
1. Representing the Warehouse when so required to our business partners, corporate customers,organizations and other external sources.
KEY DUTIES & RESPONSIBILITIES
1. Conduct assessments of the products and market and competitive activity and recommendstrategy for the marketing plan/promotion plan and project schedule processProvide input in establishing the strategic vision and manage the organization to realize the 3years plan through annual marketing planning and the company’s overall
goals and objectivesImplement marketing strategy that develops and grows the designated products encompassingboth existing and new product evelopment.Innovative projects to drive sales and profit growth.
1. Tracking and develop brand activity based on A&P budget.
1. Report monthly A&P Budget expenses
1. Report Marketing activities on designated products and brand
1. Report competitors selling price/trade promotion/MKT campaign
1. Collaborate with sales team and retail team on marketing campaigns.
1. Analyze current marketing budget and reallocate resources in the most effective manner.
1. Develop and distribute collateral marketing materials including POS, brochures, ads and messaging.
1. Develop and oversee online marketing efforts, websites and new media marketing including email campaigns and social media.
1. Serve as one of the “public faces” of The Warehouse, as a spokesperson for PR related activities.
1. Create and manage a master calendar of marketing campaigns and initiatives.
1. Research, develop, and implement strategic marketing and communications plans to support sales and revenue objectives for all products on-time and on-budget
1. Prepare and deliver reports on the status of all marketing programs and initiatives to senior management
1. Analyze market trends to determine feasibility and profitability of new or existing offerings and make recommendations based on findings
1. Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered
1. Develop and promote branding initiatives consistent with corporate business goals and objectives
1. Maximize brand value through the development of additional revenue streams and new opportunities
1. Ensure all products and services conform to brand identity through ongoing brand management
1. Collaborate with sales, production, and operations personnel to help prepare sales forecasts
1. Collaborate with Sales Representatives to identify customer needs
1. Communicate and negotiate with promotional partners as needed for joint marketing activities
1. Assess the financial returns for special campaigns and promotions
1. Maintain awareness of industry events, evaluate and execute participation
1. Manage company website and social networks including content calendars and reporting
1. Establish and maintain relationships with key media members to develop PR opportunities
1. Oversee Marketing Admin
1. Other duties as assigned by Senior Management
OTHERS
1. Training management: to organise retail sales & wine knowledge training (3 levels) for all team weekly and a monthly test on knowledge for all shop seller & horeca sales team. Training for customers on different level (beginner, medium, advance) tasting organization/activities and management for both retail and wholesale customers.
1. Merchandising: Planning with shop manager the Retail display and set up in all shop (plannogram for each shop, promotion / special offer set up during activities, merchandising, ...) in coordinate to the planning training for shop sellers and horeca sales on activities.
1. Event coordinator: (working closely with the admin team) in charge of the display, set up, follow up of the calendar and schedules of events with marketing dept. in both retail and wholesale activities (visit supplier, promotion in shop, wine tasting, wine event, vinoteca,...)
1. Sales development: will develop monthly new account creation

Company Description

The Warehouse is the exclusive distributor in Indochina of over 800 wines from renowned wineries from 14 countries. Our range encompasses every major wine-growing region on the planet, and we have selected the finest wines from among the best wineries from those regions.

Our wines are carefully shipped direct from the wineries to our climate controlled storage facilities in Viet Nam, Cambodia and Myanmar. Each step of the shipping process is monitored to ensure the quality of the wine is presented as the winemaker intended. Every Warehouse Wine Shop has a mix of expatriate and local staff with a passion for wine.

Company website

http://www.warehouse-asia.com/

General
1. Oversee and manage all areas of the restaurant and make final
decisions on matters of importance
Financial
1. Adhere to company standards and service levels to increase sales and minimize costs, including food, beverage, supply, utility and labor costs.
1. Responsible for ensuring that all financial (invoices, reporting) and personnel/payroll related administrative duties are completed accurately, on time and in accordance with company policies and procedures.
1. Work directly with the properties CFO to ensure updated and accurate cost of goods sold in the point of sale software
1. Work directly with the properties financial officer to ensure all finance related administrative paper work is clear and concise
1. Keep the point of sale software updated and accurate. Ensure that all new products put on sale are properly input and that their respective cost is accurate
1. Oversee the correct and accurate inputting of items into the point of sale software every time an order is received at 88 Lounge
1. Ensure that all products received at 88 Lounge have the correct price
1. Work with accounting to follow up on all unpaid invoices and when necessary, contact clients and ensure payment is made to 88 Lounge
Food safety and planning
1. Enforce sanitary practices for food handling, general cleanliness and maintenance of kitchen and dining areas. Ensure compliance with operational standards, company policies and local laws.
1. Responsible for ensuring consistent high quality of food preparation and service.
1. Maintain professional Lounge image, including cleanliness, proper uniform and appearance standards.
1. Estimate food and beverage costs. Work together with accounting
and other heads of department to maintain a steady and consistent cost of goods sold.
1. Supervise portion control and quantities of preparation to minimize waste.
Guest Service
1. Ensure positive guest service in all areas. Respond to complaints, taking any and all appropriate actions to turn dissatisfied guests into return guests.
Operational Responsibilities
1. Ensure a safe working and guest environment to reduce the risk of injury and accidents.
1. Manage shifts which include daily decision making, scheduling, planning while upholding standards, product quality and cleanliness
1. Investigate and resolve complaints concerning food quality and service
Personnel
1. Direct hiring, supervision, development and when necessary termination of employees
1. Conduct orientation, explain the 88 Lounge philosophy and oversee the training of new employees
1. Develop employees by providing ongoing feedback, establishing performance expectations and by overseeing the monthly performance reviews
1. Maintain an accurate and up-to-date plan of the Lounge staffing needs. Prepare schedules and ensure that the Lounge is staffed for all shifts
1. Maintain an open line of communication with the human resources department and coordinate and communicate all information
1. Ensure that the human resources are informed of all decisions staff related and that authorization is given by HR when relating to staff hiring, reprimanding and termination
Community Involvement
1. Provide a strong presence in the community and at all times reflect a good image of the 88 Lounge
1. Attend various events in order to promote the 88 Lounge and to network yourself
Events
1. Oversee and coordinate the negotiation and booking of artists (DJ’s, live bands, singers...)
1. Work closely with marketing to promote and advertise all future events
1. Oversee an effective coordination of event details to all internal departments and ensure they are prepared
1. Oversee the coordination with the graphic department to ensure all promotional material is prepared and if necessary, printed, on time.
1. Oversee the promoting and advertising of events to ensure a good customer turnout
Social Media
1. Ensure the below social media sites are updated regularly and kept looking clean
a. Facebook
b. Trip Advisor
c. LinkedIn
d. Foursquare
e. Twitter
f. The New Hanoian

Company Description

Wine Lounge

Training
Organization
Marketing
Business Style
Calendar
SOP's
Head hunter for key position

Sales Manager & Brand Manager for Japanese Products

Tan Khoa Distribution and Corporation Wine and Spirit

July 2007 to April 2014

Full-time

Hanoi

Vietnam

1. Responsibilities include supplier and customer relationship management, multi brand/product development and market research/development. Implementation of business plan and bespoke sales strategies across Viet Nam utilizing local teams.
Directing customer and staff training initiatives to promote sustainable business growth ensuring sales targets are met or exceeded.
1. Responsible for the development of all sales activities in the North of Viet Nam. Manage and provide leadership for regional sales teams ensuring the achievement of maximum profitability and growth targets in line with company vision and values.
Establish a solid business plan and strategy to widen the customer base in specific marketing areas and oversee the development of training and educational programs for clients and Account Executives.
Monitor inventory depletion, forecast sales and build respective orders to ensure supply chain continuity to account executives and customers.
Produce monthly sales data/reports for review by senior management and present at regular monthly reviews.
Play an active role in supporting other department heads to ensure strong internal communication and promoting a harmonious working environment.
1. Develop and open new accounts regularly.
Maintain strong relationships with existing clients and provide close support and advice about the company portfolio of products.
Monitor customer sales and ensure against out of stock situations.
Work closely with customers to organise events which help promote the company products and the customers business.

Company Description

Tan Khoa has been Vietnam's leading Wine & Spirits distributor and supplier covering 100% nationwide with 10 branches & warehouses and over 20 agents/ sub-distributors. Tan Khoa is the exclusive distributor of more than 500 types of wines, spirits and popular brands in the country.

Company website

http://www.tankhoa.com/

1. Manage all F&B and day-to-day operations within budgeted guidelines and to the highest standards
1. Preserve excellent levels of internal and external customer service Design exceptional menus, purchase goods and continuously make necessary improvements
1. Identify customers needs and respond proactively to all of their concerns
1. Lead F&B team by attracting, recruiting, training and appraising talented personnel
1. Establish targets, KPI’s, schedules, policies and procedures
1. Provide a two way communication and nurture an ownership environment with emphasis in motivation and teamwork
1. Comply with all health and safety regulations
1. Report on management regarding sales results and productivity

Company Description

Vingroup Joint Stock Company (Vingroup JSC), formerly known as Technocom, was founded in Ukraine in 1993 by an ambitious group of Vietnamese youths. Technocom began with food production and quickly found great success with the Mivina brand. During the early years of the 21st century, Technocom was ranked among Ukraine’s Top 100 largest and most influential companies. In 2000, Technocom - Vingroup returned to Vietnam with ambition to contribute the country’s development.

Company website

http://vingroup.net

Own a company for late service deliver

Company Description

Late service for food, beverage, tobaco....from 6pm to 6am

Marketing plan
Marketing solution
Event Organizing

Company Description

Founded in 2008, Jolen Consulting is a full-service boutique communications agency that offers public relations, marketing and brand communications in Vietnam. An agency that has local knowledge and global perspective, we specialize in perfecting the connection between our clients’ brands & products and their audiences. In doing so, we improve our clients’ market share.

Company website

http://jolenconsulting.com/