Positive and simple person. Happy with small things but not easy to satisfied myself. Always ready with new challenge
Senior Wine Educator & Marketing Manager
The Warehouse Asia Merchant
Since December 2014
Full-time
Hanoi
Vietnam
- OVERALL RESPONSIBILITY
- Develop and execute an overall strategic marketing plan (wholesale and retail) including print, media, online and promotional opportunities.
- Develop and execute an overall strategic marketing plan (wholesale and retail) including print, media, online and promotional opportunities.
- Instigate and manage Horeca and Retail Marketing activities planning and Schedules in conjunction with Marketing Admin under the guidance of the line Managers
- Instigate and manage Horeca and Retail Marketing activities planning and Schedules in conjunction with Marketing Admin under the guidance of the line Managers
- Negotiate and manage A&P budgets in conjunction with Marketing Admin
- Negotiate and manage A&P budgets in conjunction with Marketing Admin
- Co-ordinate marketing expenditures in accordance to agreed A&P contributions in conjunction with Marketing Admin
- Co-ordinate marketing expenditures in accordance to agreed A&P contributions in conjunction with Marketing Admin
- Manage retail and wholesale databases with the marketing admin
- Manage retail and wholesale databases with the marketing admin
- Liaise marketing activities with other Annam activities (food etc) when and as required
- Liaise marketing activities with other Annam activities (food etc) when and as required
- Liaison to all sales and marketing teams nationally through regularly scheduled meetings to manage all key projects and campaigns to ensure execution with excellence of all marketing activities – product, promotions, tastings, training, dinners and all related wine events, etc
- Liaison to all sales and marketing teams nationally through regularly scheduled meetings to manage all key projects and campaigns to ensure execution with excellence of all marketing activities – product, promotions, tastings, training, dinners and all related wine events, etc
- Submit weekly to the line managers training activities for in/house guest , team and/or clients(retail and wholesale)
- Submit weekly to the line managers training activities for in/house guest , team and/or clients(retail and wholesale)
- RELATIONSHIPS
- Reports directly to and communicate with the Senior Business Development Manager as well asnational marketing Manager on all pertinent matters in relation to marketing activities, promotionprograms, and market proposals, but not limited too.
- Reports directly to and communicate with the Senior Business Development Manager as well asnational marketing Manager on all pertinent matters in relation to marketing activities, promotionprograms, and market proposals, but not limited too.
- Performs cross function activities by collaborating and communicating with all business unitmanagers including Finance, Wholesale/Retail and Logistics departments, but not limited too.
- Performs cross function activities by collaborating and communicating with all business unitmanagers including Finance, Wholesale/Retail and Logistics departments, but not limited too.
- Interacts and liaises with existing and new customers as when so required.Builds a reputable, reliable and response oriented marketing operation.
- Interacts and liaises with existing and new customers as when so required.Builds a reputable, reliable and response oriented marketing operation.
- Representing the Warehouse when so required to our business partners, corporate customers,organizations and other external sources.
- Representing the Warehouse when so required to our business partners, corporate customers,organizations and other external sources.
- KEY DUTIES & RESPONSIBILITIES
- Conduct assessments of the products and market and competitive activity and recommendstrategy for the marketing plan/promotion plan and project schedule processProvide input in establishing the strategic vision and manage the organization to realize the 3years plan through annual marketing planning and the company’s overall
- Conduct assessments of the products and market and competitive activity and recommendstrategy for the marketing plan/promotion plan and project schedule processProvide input in establishing the strategic vision and manage the organization to realize the 3years plan through annual marketing planning and the company’s overall
- goals and objectivesImplement marketing strategy that develops and grows the designated products encompassingboth existing and new product evelopment.Innovative projects to drive sales and profit growth.
- Tracking and develop brand activity based on A&P budget.
- Tracking and develop brand activity based on A&P budget.
- Report monthly A&P Budget expenses
- Report monthly A&P Budget expenses
- Report Marketing activities on designated products and brand
- Report Marketing activities on designated products and brand
- Report competitors selling price/trade promotion/MKT campaign
- Report competitors selling price/trade promotion/MKT campaign
- Collaborate with sales team and retail team on marketing campaigns.
- Collaborate with sales team and retail team on marketing campaigns.
- Analyze current marketing budget and reallocate resources in the most effective manner.
- Analyze current marketing budget and reallocate resources in the most effective manner.
- Develop and distribute collateral marketing materials including POS, brochures, ads and messaging.
- Develop and distribute collateral marketing materials including POS, brochures, ads and messaging.
- Develop and oversee online marketing efforts, websites and new media marketing including email campaigns and social media.
- Develop and oversee online marketing efforts, websites and new media marketing including email campaigns and social media.
- Serve as one of the “public faces” of The Warehouse, as a spokesperson for PR related activities.
- Serve as one of the “public faces” of The Warehouse, as a spokesperson for PR related activities.
- Create and manage a master calendar of marketing campaigns and initiatives.
- Create and manage a master calendar of marketing campaigns and initiatives.
- Research, develop, and implement strategic marketing and communications plans to support sales and revenue objectives for all products on-time and on-budget
- Research, develop, and implement strategic marketing and communications plans to support sales and revenue objectives for all products on-time and on-budget
- Prepare and deliver reports on the status of all marketing programs and initiatives to senior management
- Prepare and deliver reports on the status of all marketing programs and initiatives to senior management
- Analyze market trends to determine feasibility and profitability of new or existing offerings and make recommendations based on findings
- Analyze market trends to determine feasibility and profitability of new or existing offerings and make recommendations based on findings
- Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered
- Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered
- Develop and promote branding initiatives consistent with corporate business goals and objectives
- Develop and promote branding initiatives consistent with corporate business goals and objectives
- Maximize brand value through the development of additional revenue streams and new opportunities
- Maximize brand value through the development of additional revenue streams and new opportunities
- Ensure all products and services conform to brand identity through ongoing brand management
- Ensure all products and services conform to brand identity through ongoing brand management
- Collaborate with sales, production, and operations personnel to help prepare sales forecasts
- Collaborate with sales, production, and operations personnel to help prepare sales forecasts
- Collaborate with Sales Representatives to identify customer needs
- Collaborate with Sales Representatives to identify customer needs
- Communicate and negotiate with promotional partners as needed for joint marketing activities
- Communicate and negotiate with promotional partners as needed for joint marketing activities
- Assess the financial returns for special campaigns and promotions
- Assess the financial returns for special campaigns and promotions
- Maintain awareness of industry events, evaluate and execute participation
- Maintain awareness of industry events, evaluate and execute participation
- Manage company website and social networks including content calendars and reporting
- Manage company website and social networks including content calendars and reporting
- Establish and maintain relationships with key media members to develop PR opportunities
- Establish and maintain relationships with key media members to develop PR opportunities
- Oversee Marketing Admin
- Oversee Marketing Admin
- Other duties as assigned by Senior Management
- Other duties as assigned by Senior Management
- OTHERS
- Training management: to organise retail sales & wine knowledge training (3 levels) for all team weekly and a monthly test on knowledge for all shop seller & horeca sales team. Training for customers on different level (beginner, medium, advance) tasting organization/activities and management for both retail and wholesale customers.
- Training management: to organise retail sales & wine knowledge training (3 levels) for all team weekly and a monthly test on knowledge for all shop seller & horeca sales team. Training for customers on different level (beginner, medium, advance) tasting organization/activities and management for both retail and wholesale customers.
- Merchandising: Planning with shop manager the Retail display and set up in all shop (plannogram for each shop, promotion / special offer set up during activities, merchandising, ...) in coordinate to the planning training for shop sellers and horeca sales on activities.
- Merchandising: Planning with shop manager the Retail display and set up in all shop (plannogram for each shop, promotion / special offer set up during activities, merchandising, ...) in coordinate to the planning training for shop sellers and horeca sales on activities.
- Event coordinator: (working closely with the admin team) in charge of the display, set up, follow up of the calendar and schedules of events with marketing dept. in both retail and wholesale activities (visit supplier, promotion in shop, wine tasting, wine event, vinoteca,...)
- Event coordinator: (working closely with the admin team) in charge of the display, set up, follow up of the calendar and schedules of events with marketing dept. in both retail and wholesale activities (visit supplier, promotion in shop, wine tasting, wine event, vinoteca,...)
- Sales development: will develop monthly new account creation
- Sales development: will develop monthly new account creation
Operation Manager
88 Lounge
June 2014
to December 2014
Full-time
Hanoi
Vietnam
- General
- Oversee and manage all areas of the restaurant and make final
- Oversee and manage all areas of the restaurant and make final
- decisions on matters of importance
- Financial
- Adhere to company standards and service levels to increase sales and minimize costs, including food, beverage, supply, utility and labor costs.
- Adhere to company standards and service levels to increase sales and minimize costs, including food, beverage, supply, utility and labor costs.
- Responsible for ensuring that all financial (invoices, reporting) and personnel/payroll related administrative duties are completed accurately, on time and in accordance with company policies and procedures.
- Responsible for ensuring that all financial (invoices, reporting) and personnel/payroll related administrative duties are completed accurately, on time and in accordance with company policies and procedures.
- Work directly with the properties CFO to ensure updated and accurate cost of goods sold in the point of sale software
- Work directly with the properties CFO to ensure updated and accurate cost of goods sold in the point of sale software
- Work directly with the properties financial officer to ensure all finance related administrative paper work is clear and concise
- Work directly with the properties financial officer to ensure all finance related administrative paper work is clear and concise
- Keep the point of sale software updated and accurate. Ensure that all new products put on sale are properly input and that their respective cost is accurate
- Keep the point of sale software updated and accurate. Ensure that all new products put on sale are properly input and that their respective cost is accurate
- Oversee the correct and accurate inputting of items into the point of sale software every time an order is received at 88 Lounge
- Oversee the correct and accurate inputting of items into the point of sale software every time an order is received at 88 Lounge
- Ensure that all products received at 88 Lounge have the correct price
- Ensure that all products received at 88 Lounge have the correct price
- Work with accounting to follow up on all unpaid invoices and when necessary, contact clients and ensure payment is made to 88 Lounge
- Work with accounting to follow up on all unpaid invoices and when necessary, contact clients and ensure payment is made to 88 Lounge
- Food safety and planning
- Enforce sanitary practices for food handling, general cleanliness and maintenance of kitchen and dining areas. Ensure compliance with operational standards, company policies and local laws.
- Enforce sanitary practices for food handling, general cleanliness and maintenance of kitchen and dining areas. Ensure compliance with operational standards, company policies and local laws.
- Responsible for ensuring consistent high quality of food preparation and service.
- Responsible for ensuring consistent high quality of food preparation and service.
- Maintain professional Lounge image, including cleanliness, proper uniform and appearance standards.
- Maintain professional Lounge image, including cleanliness, proper uniform and appearance standards.
- Estimate food and beverage costs. Work together with accounting
- Estimate food and beverage costs. Work together with accounting
- and other heads of department to maintain a steady and consistent cost of goods sold.
- Supervise portion control and quantities of preparation to minimize waste.
- Supervise portion control and quantities of preparation to minimize waste.
- Guest Service
- Ensure positive guest service in all areas. Respond to complaints, taking any and all appropriate actions to turn dissatisfied guests into return guests.
- Ensure positive guest service in all areas. Respond to complaints, taking any and all appropriate actions to turn dissatisfied guests into return guests.
- Operational Responsibilities
- Ensure a safe working and guest environment to reduce the risk of injury and accidents.
- Ensure a safe working and guest environment to reduce the risk of injury and accidents.
- Manage shifts which include daily decision making, scheduling, planning while upholding standards, product quality and cleanliness
- Manage shifts which include daily decision making, scheduling, planning while upholding standards, product quality and cleanliness
- Investigate and resolve complaints concerning food quality and service
- Investigate and resolve complaints concerning food quality and service
- Personnel
- Direct hiring, supervision, development and when necessary termination of employees
- Direct hiring, supervision, development and when necessary termination of employees
- Conduct orientation, explain the 88 Lounge philosophy and oversee the training of new employees
- Conduct orientation, explain the 88 Lounge philosophy and oversee the training of new employees
- Develop employees by providing ongoing feedback, establishing performance expectations and by overseeing the monthly performance reviews
- Develop employees by providing ongoing feedback, establishing performance expectations and by overseeing the monthly performance reviews
- Maintain an accurate and up-to-date plan of the Lounge staffing needs. Prepare schedules and ensure that the Lounge is staffed for all shifts
- Maintain an accurate and up-to-date plan of the Lounge staffing needs. Prepare schedules and ensure that the Lounge is staffed for all shifts
- Maintain an open line of communication with the human resources department and coordinate and communicate all information
- Maintain an open line of communication with the human resources department and coordinate and communicate all information
- Ensure that the human resources are informed of all decisions staff related and that authorization is given by HR when relating to staff hiring, reprimanding and termination
- Ensure that the human resources are informed of all decisions staff related and that authorization is given by HR when relating to staff hiring, reprimanding and termination
- Community Involvement
- Provide a strong presence in the community and at all times reflect a good image of the 88 Lounge
- Provide a strong presence in the community and at all times reflect a good image of the 88 Lounge
- Attend various events in order to promote the 88 Lounge and to network yourself
- Attend various events in order to promote the 88 Lounge and to network yourself
- Events
- Oversee and coordinate the negotiation and booking of artists (DJ’s, live bands, singers...)
- Oversee and coordinate the negotiation and booking of artists (DJ’s, live bands, singers...)
- Work closely with marketing to promote and advertise all future events
- Work closely with marketing to promote and advertise all future events
- Oversee an effective coordination of event details to all internal departments and ensure they are prepared
- Oversee an effective coordination of event details to all internal departments and ensure they are prepared
- Oversee the coordination with the graphic department to ensure all promotional material is prepared and if necessary, printed, on time.
- Oversee the coordination with the graphic department to ensure all promotional material is prepared and if necessary, printed, on time.
- Oversee the promoting and advertising of events to ensure a good customer turnout
- Oversee the promoting and advertising of events to ensure a good customer turnout
- Social Media
- Ensure the below social media sites are updated regularly and kept looking clean
- Ensure the below social media sites are updated regularly and kept looking clean
- a. Facebook
- b. Trip Advisor
- c. LinkedIn
- d. Foursquare
- e. Twitter
- f. The New Hanoian
Consultant
Vedette Group
February 2014
to June 2014
Consultant
Hanoi
Vietnam
- Training
- Organization
- Marketing
- Business Style
- Calendar
- SOP's
- Head hunter for key position
Sales Manager & Brand Manager for Japanese Products
Tan Khoa Distribution and Corporation Wine and Spirit
July 2007
to April 2014
Full-time
Hanoi
Vietnam
- Responsibilities include supplier and customer relationship management, multi brand/product development and market research/development. Implementation of business plan and bespoke sales strategies across Viet Nam utilizing local teams.
- Responsibilities include supplier and customer relationship management, multi brand/product development and market research/development. Implementation of business plan and bespoke sales strategies across Viet Nam utilizing local teams.
- Directing customer and staff training initiatives to promote sustainable business growth ensuring sales targets are met or exceeded.
- Responsible for the development of all sales activities in the North of Viet Nam. Manage and provide leadership for regional sales teams ensuring the achievement of maximum profitability and growth targets in line with company vision and values.
- Responsible for the development of all sales activities in the North of Viet Nam. Manage and provide leadership for regional sales teams ensuring the achievement of maximum profitability and growth targets in line with company vision and values.
- Establish a solid business plan and strategy to widen the customer base in specific marketing areas and oversee the development of training and educational programs for clients and Account Executives.
- Monitor inventory depletion, forecast sales and build respective orders to ensure supply chain continuity to account executives and customers.
- Produce monthly sales data/reports for review by senior management and present at regular monthly reviews.
- Play an active role in supporting other department heads to ensure strong internal communication and promoting a harmonious working environment.
- Develop and open new accounts regularly.
- Develop and open new accounts regularly.
- Maintain strong relationships with existing clients and provide close support and advice about the company portfolio of products.
- Monitor customer sales and ensure against out of stock situations.
- Work closely with customers to organise events which help promote the company products and the customers business.
F & B Manager
VinGroup
September 2013
to February 2014
Part-time
Hanoi
Vietnam
- Manage all F&B and day-to-day operations within budgeted guidelines and to the highest standards
- Manage all F&B and day-to-day operations within budgeted guidelines and to the highest standards
- Preserve excellent levels of internal and external customer service Design exceptional menus, purchase goods and continuously make necessary improvements
- Preserve excellent levels of internal and external customer service Design exceptional menus, purchase goods and continuously make necessary improvements
- Identify customers needs and respond proactively to all of their concerns
- Identify customers needs and respond proactively to all of their concerns
- Lead F&B team by attracting, recruiting, training and appraising talented personnel
- Lead F&B team by attracting, recruiting, training and appraising talented personnel
- Establish targets, KPI’s, schedules, policies and procedures
- Establish targets, KPI’s, schedules, policies and procedures
- Provide a two way communication and nurture an ownership environment with emphasis in motivation and teamwork
- Provide a two way communication and nurture an ownership environment with emphasis in motivation and teamwork
- Comply with all health and safety regulations
- Comply with all health and safety regulations
- Report on management regarding sales results and productivity
- Report on management regarding sales results and productivity
Founder
Late Servie Delivery
February 2013
to January 2014
Full-time
Hanoi
Vietnam
- Own a company for late service deliver
Marketing Consultant
Joln Consulting Ltd.
April 2013
to October 2013
Part-time
Hanoi
Vietnam
- Marketing plan
- Marketing solution
- Event Organizing
Event Organizer
Moon River Retreat
May 2006
to July 2007
Full-time
Hanoi
Vietnam
- Organize event: Gala dinner, Cocktail Reception, Buffet, Wedding,Wine Tasting, Entertainment....
F&B Cost Control
Sale Supervisor
Anchor
2004
to 2006
Full-time
Hanoi
Vietnam
- Selling the dairy food like: Milk, Cheese, Italian Food Ingredients(olive oil, balsamic, ...) to restaurants, supermarket, agents....
Sale Supervisor
Ha tay Brewery Ltd.
2002
to 2004
- Selling beer Tiger, Heineiken, Anchor, Amber
- Managed 1 sale team
- Managed promotion girl team
Bar Manager/Les Comptoirs Manager
Press Club Center Hanoi
1997
to 2002
Full-time
Hanoi
Vietnam
- Manage bar team including bartender, service staff...Cost controlManage retails shop
- Product Knowledge
- Sale Skill
- Negotiation Skill
- Merchandising Skill
- Listening
- Speaking
- Negotiation
- Schedule
- Plan & Deadline
- Select good candidate
- Connect staff working with team work spirit
- Flexible
- Positive
- High Proficiency Microsoft Word
- High Proficiency Microsoft Excel
- High Proficiency Microsoft Power Point
- Emailing & Internet
- Excellence English in Verbal
- Excellence English in Writing
- Excellence Vietnamese
- Works well under pressure and
- meeting tight deadlines
- Leadership Skills
- Flexible and hard working
- Strong teamwork
- Initiatives/Innovations
The Wine & Spirit Education Trust provides globally recognised education and qualifications in wines, spirits and sake, for professionals and enthusiasts.
