¥2B green corporate bond offering of a large state-owned environmental company, responsible for green bond research, pitch book and bidding documents
Participated in the IPO due diligence of a leading TV shopping company, responsible for issuer history and ownership structure, provided solutions for its major problems
Independently responsible for the design of ¥30B debt-for-equity swap of a large state-owned metal company; Finished the ¥5.4B IPO manuscript of CATL(300750.SZ)
Responsible for the research of offline English training industry, analyzed the industry trend, business model, competitive landscape and investment opportunity, joined the initiative of ¥500M Investment on two leading English training brands
Responsible for the research of online travel industry, analyzed the industry and joined the initiative of Pre-IPO Investment a leading online travel brand
Company Description
Top 5 PE in China Equity Investment Platform of Ping An Group, the largest Insurance Company in China
Collected thousands of data of a leading gym brand and its 7 competitors through 200+ cold call and 30+ expert call, created database and analyzed competition strategy
Assisted in the analysis and modeling of 150 stores, 2000 typical members data, analyzed the changes of cost structure and user behavior path, so as to guide store operation, product design and member retention
Collected millions of data of a leading sportswear brand and its 6 main competitors through web crawlers and 50+ store visit, created an online & offline database and analyzed cross-channel merchandising and integrated marketing
Independently responsible for the development of Merchandise Plan Tool and Store Cluster Tool, which served as a guidance of product assortment for 1000 key stores
