Kim Hopkins

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Experiences

Coordinate and implement marketing and outreach for the Education Abroad Office, including public relations, event planning, advertising, website management and social media
Design and produce promotional materials, such as brochures, posters, displays, novelty items, and other publicity materials
Present to academic classes, student groups, admissions events, regional campuses, and others
Coordinate program logistics and administrative support for program staff, including room reservations and catering
Compile data and prepare complex reports in Excel
Oversee the maintenance of the Education Abroad website and social media accounts, maintain the Terra Dotta system, including the application and travel registration systems
Assist with emergency response communications
Supervise five front office student workers

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Handled all aspects of advertising for four magazines, two weekly e-newsletters, two websites, and one online directory
Acted as liaison between sales team and clients by communicating via phone, email, video conferencing, and in-person meetings
Developed marketing campaigns to attract new advertising and subscription revenue
Executed barter agreements with tradeshows and other outlets to promote the company
Monitored sales and produced weekly and monthly sales and budget reports
Managed accounts receivable for 100+ accounts: Invoicing, processing payments, collections
Oversaw student interns
Successfully led project of migrating to new database in 2015

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