With experience in retail-marketing consulting and business development as well as a strong cross-cultural background, I'm looking forward to contributing my skills and added value for ambitious & inspiring projects in an open-minded & flexible company.
As a member of a 40-consultant team with 7 different nationalities, participated in missions of various subjects, such as:
The No.1 luxury department store in China: Strategic inputs on the loyalty program;
Leading retail group in Taiwan: Re-positioning, operation guidelines, architecture brief for the renovation of a luxury shopping mall in Kaohsiung;
Start-up urban mobility brand in Luxembourg: Retail concept & customer experience, architecture & digital brief, edition of B2B selling kit, and strategic inputs on launch & location strategy;
Worldwide leading smartphone brand: Definition and implementation of a new retail concept in its distribution network;
Globally renown cognac brand: Definition of retail's strategic role and development plan of the retail network.
Company Description
MADNETWORK is a consulting firm specialized in retail and customer experience. Convinced that these subjects are the key drivers for luxury and premium brands, we work with our clients throughout the world to create an extraordinary and efficient experience, from online to offline.
Managed media plans (with a total value of 760 K USD) of several French and Pan-European advertisers (Bose, Microsoft, Huawei, Google...)
Analysed campaign data using internal and external (DFP/DSP, Cornerstone, Salesforce) tools, proposed optimization approaches, created End-of-Campaign reports and presented results to clients;
Developed an automated tool for optimizing workloads of Account Managers;
Managed a project aiming at improving the comprehension level of advertisers/agencies regarding AMG key indicators.
