Hongbin LI
Trilingual retail/marketing consulting professional
35 years old
Puteaux - Greater Paris (92800) France
Employed
Available
With experience in retail-marketing consulting and business development as well as a strong cross-cultural background, I'm looking forward to contributing my skills and added value for ambitious & inspiring projects in an open-minded & flexible company.
Retail/Marketing Strategy Consultant
MADNETWORK
Since May 2016
Full-time
Paris
France
- As a member of a 40-consultant team with 7 different nationalities, participated in missions of various subjects, such as:
- The No.1 luxury department store in China: Strategic inputs on the loyalty program;
- Leading retail group in Taiwan: Re-positioning, operation guidelines, architecture brief for the renovation of a luxury shopping mall in Kaohsiung;
- Start-up urban mobility brand in Luxembourg: Retail concept & customer experience, architecture & digital brief, edition of B2B selling kit, and strategic inputs on launch & location strategy;
- Worldwide leading smartphone brand: Definition and implementation of a new retail concept in its distribution network;
- Globally renown cognac brand: Definition of retail's strategic role and development plan of the retail network.
Account Manager
Amazon Media Group
September 2015
to January 2016
Internship
Clichy
France
- Managed media plans (with a total value of 760 K USD) of several French and Pan-European advertisers (Bose, Microsoft, Huawei, Google...)
- Analysed campaign data using internal and external (DFP/DSP, Cornerstone, Salesforce) tools, proposed optimization approaches, created End-of-Campaign reports and presented results to clients;
- Developed an automated tool for optimizing workloads of Account Managers;
- Managed a project aiming at improving the comprehension level of advertisers/agencies regarding AMG key indicators.
Acting Chief Representative
SINOHYDRO Corporation Limited
July 2011
to August 2014
Full-time
Yaoundé
Cameroon
- In collaboration with African Regional Director, promoted major projects (Market research, customer relationship maintenance, coordination, contract negotiation…);
- Contributed to the success of negotiating, obtaining and entering into force of major commercial contracts with a total value of 1,363M USD.
B.A. in French Language and Literature
Beijing International Studies University (BISU)
September 2007
to July 2011
National Scholarship (10 out of 6000, 2008) and 2-time National Scholarships of Encouragement (2009/2010) recipient
Learn more
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Mandarin
NativeExpert
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English
IELTS 8.0Advanced
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French
TEF 790Advanced
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MS Office, Adobe Creative Suites
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