Hoang Anh Pham Nguyen
Marcom Manager
PR/Marcom Manager
360 degree communication
Content creation & Management
Digital
Account manager
36 years old
Ho Chi Minh city Vietnam
Professional Status
Employed
Open to opportunities
About Me
Experienced in creating content and managing 360 degree communication plans (Digital, PR, OOH...) for around 20 projects ranging from 50k-attendants music event to one of the most-watched sitcom, I help to earn up to million $ media value for each of them.
Marcom Manager
YMG (YAN MEDIA GROUP)
Since July 2015
Full-time
Ho Chi Minh city
Vietnam
- Work directly with CMO of YAN Media Group to develop 360 degree marketing and communication plans including strategy, goals, budget and tactics.
- Create/direct contents and manage how to distribute them effectively on 360 degree channels, including social, print, broadcast and online media, and OOH.
- Leverage existing media relationships in entertainment/sports and cultivate new contacts in business/economics/technologies
- Manage media inquiries and interview requests
- Create content for press releases, guide angles for staff to write articles and presentations
- Manage team of 8 content creators (including PR executive, designer, video editor)
- Explore partnership and build up barter-deal for YMG
- PROJECTS AND ACHIEVEMENT
- YAN Beatfest 2016
- Earn 1,000,000$ media value
- Make it become the most mentioned on digital in November 2016 (source Buzzmetrics)
- Get 200k$ parnership deal with Chicilon - biggest OOH media at Vietnam market.
- Lead 360 degree communication campaign for Yan Beatfest 2016 - Biggest outdoor festival in Vietnam, attracting 50k attendants each year
- Earn 1,000,000$ media value
- Disney on Ice presents Magical Ice Festival- First "Icy Broadway show" ever in Vietnam, attracting around 30k people. Communication earns $2,139,391 media value
- Olympic 2016 - YAN become exclusive media partner of Olympic 2016 in Vietnam.
Manage 360 degree communication plan to spread Olympic' content in Vietnam - YAN Beatfest 2015 - Biggest outdoor festival in Vietnam, attracting 50k attendants each year/ Communication only earn 800k $ out of 5k$ investment
- Chien dich chong e sitcom season 2 - one of the most-watched sitcom, communication only earns 991$ media value (not including OOH) out of 7k$ investment
- YAN Countdown party 2016 - countdown party in corporation between YAN and Unilever, attracting 20k attendants. Communication only earn 68k $ media value within 1 month
- Venture Cup - Business platform for startup
- Champion Dash First Ostacle Course Race in Vietnam
Company Description
YMG is the first entertainment multi-media corporate in Vietnam focusing on developing synthetic forms of entertainment for the youth, being integrated in almost every major communication platforms including TV, digital, event and production. YMG provides specialized contents to be aired on television and other digital platforms, as well as develops other communication channels specializing on brand activation, mobile solution and social network.
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