Experienced in creating content and managing 360 degree communication plans (Digital, PR, OOH...) for around 20 projects ranging from 50k-attendants music event to one of the most-watched sitcom, I help to earn up to million $ media value for each of them.
Assist PR manager to make PR Master plans, detail plans in ENGLISH and keep track of the execution for 3 shows: MasterChef, Vietnam Idol, VN’s Got Talent, The Amazing Race.
Assist PR manager to prepare materials(presentation, proposals...) to present for BOD, clients, sponsors (P&G, Unilever, Pepsi...)
Copy write around 50 press releases for VN’s Got Talent, MasterChef and the Amazing Race… published on over 100 news headers (both printed and online) => contribute to meet the PR objectives.
Hold press conference and other 10 events together with PR team. Brainstorm the concepts of the eventsTake part in planning, organization and execution
Carry out regular PR performance analysis, evaluate the effectiveness of PR activities.
