Hoang Anh Pham Nguyen
Marcom Manager
PR/Marcom Manager
360 degree communication
Content creation & Management
Digital
Account manager
36 years old
Ho Chi Minh city Vietnam
Professional Status
Employed
Open to opportunities
About Me
Experienced in creating content and managing 360 degree communication plans (Digital, PR, OOH...) for around 20 projects ranging from 50k-attendants music event to one of the most-watched sitcom, I help to earn up to million $ media value for each of them.
Marcom Manager
YMG (YAN MEDIA GROUP)
Since July 2015
Full-time
Ho Chi Minh city
Vietnam
- Work directly with CMO of YAN Media Group to develop 360 degree marketing and communication plans including strategy, goals, budget and tactics.
- Create/direct contents and manage how to distribute them effectively on 360 degree channels, including social, print, broadcast and online media, and OOH.
- Leverage existing media relationships in entertainment/sports and cultivate new contacts in business/economics/technologies
- Manage media inquiries and interview requests
- Create content for press releases, guide angles for staff to write articles and presentations
- Manage team of 8 content creators (including PR executive, designer, video editor)
- Explore partnership and build up barter-deal for YMG
- PROJECTS AND ACHIEVEMENT
- YAN Beatfest 2016
- Earn 1,000,000$ media value
- Make it become the most mentioned on digital in November 2016 (source Buzzmetrics)
- Get 200k$ parnership deal with Chicilon - biggest OOH media at Vietnam market.
- Lead 360 degree communication campaign for Yan Beatfest 2016 - Biggest outdoor festival in Vietnam, attracting 50k attendants each year
- Earn 1,000,000$ media value
- Disney on Ice presents Magical Ice Festival- First "Icy Broadway show" ever in Vietnam, attracting around 30k people. Communication earns $2,139,391 media value
- Olympic 2016 - YAN become exclusive media partner of Olympic 2016 in Vietnam.
Manage 360 degree communication plan to spread Olympic' content in Vietnam - YAN Beatfest 2015 - Biggest outdoor festival in Vietnam, attracting 50k attendants each year/ Communication only earn 800k $ out of 5k$ investment
- Chien dich chong e sitcom season 2 - one of the most-watched sitcom, communication only earns 991$ media value (not including OOH) out of 7k$ investment
- YAN Countdown party 2016 - countdown party in corporation between YAN and Unilever, attracting 20k attendants. Communication only earn 68k $ media value within 1 month
- Venture Cup - Business platform for startup
- Champion Dash First Ostacle Course Race in Vietnam
Sr. PR executive -> Associate PR Manager
YANTV
October 2013
to June 2015
Full-time
Ho Chi Minh City
Vietnam
- Fully integrated in PR for shows, events, projects of partners and corporate PR.
- Planning, content direction, budget allocation and manage the execution of projects
Freelancer as education translator at Tony&Guy Singapore/ english teacher and paper translator
Tony&Guy Singapore
April 2008
to October 2013
Freelancer
Ho Chi Minh city
Vietnam
- English teacher: IELTS, my students get 6.0-7.0 IELTS after 3 months or more training
- Book/paper translator: translating contract, research paper for an investment company
- Education translator: lead a team of 3 people who studied abroad about hairdressing style at Tony&Guy Singapore. They did not know English, I played the role as the bridge between educator/trainers and them.
PR executive
BHD
May 2012
to May 2013
Full-time
Ho Chi Minh city
Vietnam
- Assist PR manager to make PR Master plans, detail plans in ENGLISH and keep track of the execution for 3 shows: MasterChef, Vietnam Idol, VN’s Got Talent, The Amazing Race.
- Assist PR manager to prepare materials(presentation, proposals...) to present for BOD, clients, sponsors (P&G, Unilever, Pepsi...)
- Copy write around 50 press releases for VN’s Got Talent, MasterChef and the Amazing Race… published on over 100 news headers (both printed and online) => contribute to meet the PR objectives.
- Hold press conference and other 10 events together with PR team.
Brainstorm the concepts of the eventsTake part in planning, organization and execution - Carry out regular PR performance analysis, evaluate the effectiveness of PR activities.
Business Development Manager's Assistant
VNBC
March 2010
to April 2011
Full-time
Ho Chi Minh city
Vietnam
- Support line manager in developing the plan and strategy of the e-commerce Projects
- Analyze the business (financial, competitive and research analysis), help BOD to get insight of the market before developing new products.
- Play a major role in developing 3 new products (liaise between Tech, Operation & Law team to make proposals, deal with partners/clients during execution)Co-ordinate Integration of VNBC and client’s sites (Vienthong A, Tiki, Nganluong, NTS) and Co-marketing campaigns with them (help to raise sales 25%)
- Prepare proposals, sales kits and presentations to deal with investors, partners and potential clients.
English Writing Freelancer
Tuổi Trẻ Newspaper English website
January 2007
to August 2007
Part-time
Ho Chi Minh city
Vietnam
- Collecting news and writing/translating articles from Vietnamese into English
- TOP 10% best students with GPA 8.1
- Championship of the contest "Economics - your visions and mine" 2008 - contest attracting thousands students from different universities in HCMC
- Scholarship of Petronas - joining International Business English course
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Project Management
Advanced
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Crisis Management
Advanced
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Financial Management
Good
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Event Management
Good
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Digital Media
Good
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Problem Solving
Advanced
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Negotiation
Good
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Public Relations
Advanced
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Copy writing
Advanced
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Content planning
Advanced
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Digital marketing
Intermediate
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Public Speaking
interview with FM 99.9 https://drive.google.com/file/d/0B-Bmdwu1M8xNb01WZS01ZTZWMjA/view?usp=sharingGood
