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HINDOL ROY

Marketing & Business Strategist

HINDOL ROY
49 years old
Dhaka (1212) Bangladesh
Professional Status
Available soon
Available
About Me
Creative and performance-driven Chief Marketing Officer skilled at strategizing for local and international markets by managing all marketing activities.
Excels at developing new ATL, BTL &digital promotional campaigns and coordinating creative teams. Possess a proven track record of success in increasing TOMA, growing social media accounts and increasing sales.
Offers well-developed leadership skills, excellent communication/delegations skills, and ability to penetrate BOTTOM OF THE PYRAMID and to reach THE LAST MILE.

My USP


[+] Deliver quantifiable concrete benefits through marketing strategy, alliances, course correction and change management.

[+]Conversant with making ABP, goal setting, driving annual objectives and KPI

[+] Fully conversant with the market and social fabric of India, Bangladesh, Nepal, Sri Lanka and Bhutan.


Specialties:

  1. Traditional & Digital Marketing
  2. Public Relations and Crisis Management
  3. Branding Strategies
  4. Trade Marketing
  5. Route to Market.
Resume created on DoYouBuzz

Chief Marketing Officer

Akij Food & Beverage Ltd
Since February 2017
Full-time
Dhaka
Bangladesh
  • Optimal budget utilization through need analysis, consumer targeting and media management.
  • Create the AFBL journey plan for 2017-2023 complete with strategic investment proposals, market share, product development.
  • Spearheaded the RTM program resulting in 11% growth
  • Increasing Top Of Mind Association of its lead brands, sustaining existing brands inspite of stiff competition from MNC competition. Reviving brand MOJO in 250 ml category.
  • Represent AFBL in different national and international forums, symposium, seminar clearly articulating the company position and stance
  • Successfully handled media onslaught and negative publicity on behalf of the organisation and BBMA and ensuring no damage.
  • Ensuring Best Brand Award for AFBL brands, and runner up in Gulf CSR competition.
  • Change media and digital plan of AFBL from a general plan to a focused, programmatic platform resulting in cost savings of 13%
  • Using local festival as a marketing tool leading to historical growth .
  • Successfully controlling trade spend while increasing distribution.
Detailed Description
  • Created the last mile distribution of AFBL through creation of hub and spoke.

    AFBL social branding lead to a 1300% increase in FB views.

    AFBL concept communications featured in the Ads of the world.

    Led AFBL brands to word of mouth and one discussed in parliament (Frutika)