HINDOL ROY
Marketing & Business Strategist
49 years old
Dhaka (1212) Bangladesh
Professional Status
Available soon
Available
About Me
Creative and performance-driven Chief Marketing Officer skilled at strategizing for local and international markets by managing all marketing activities.
Excels at developing new ATL, BTL &digital promotional campaigns and coordinating creative teams. Possess a proven track record of success in increasing TOMA, growing social media accounts and increasing sales.
Offers well-developed leadership skills, excellent communication/delegations skills, and ability to penetrate BOTTOM OF THE PYRAMID and to reach THE LAST MILE.
My USP
[+] Deliver quantifiable concrete benefits through marketing strategy, alliances, course correction and change management.
[+]Conversant with making ABP, goal setting, driving annual objectives and KPI
[+] Fully conversant with the market and social fabric of India, Bangladesh, Nepal, Sri Lanka and Bhutan.
Specialties:
Excels at developing new ATL, BTL &digital promotional campaigns and coordinating creative teams. Possess a proven track record of success in increasing TOMA, growing social media accounts and increasing sales.
Offers well-developed leadership skills, excellent communication/delegations skills, and ability to penetrate BOTTOM OF THE PYRAMID and to reach THE LAST MILE.
My USP
[+] Deliver quantifiable concrete benefits through marketing strategy, alliances, course correction and change management.
[+]Conversant with making ABP, goal setting, driving annual objectives and KPI
[+] Fully conversant with the market and social fabric of India, Bangladesh, Nepal, Sri Lanka and Bhutan.
Specialties:
- Traditional & Digital Marketing
- Public Relations and Crisis Management
- Branding Strategies
- Trade Marketing
- Route to Market.
Chief Marketing Officer
Akij Food & Beverage Ltd
Since February 2017
Full-time
Dhaka
Bangladesh
- Optimal budget utilization through need analysis, consumer targeting and media management.
- Create the AFBL journey plan for 2017-2023 complete with strategic investment proposals, market share, product development.
- Spearheaded the RTM program resulting in 11% growth
- Increasing Top Of Mind Association of its lead brands, sustaining existing brands inspite of stiff competition from MNC competition. Reviving brand MOJO in 250 ml category.
- Represent AFBL in different national and international forums, symposium, seminar clearly articulating the company position and stance
- Successfully handled media onslaught and negative publicity on behalf of the organisation and BBMA and ensuring no damage.
- Ensuring Best Brand Award for AFBL brands, and runner up in Gulf CSR competition.
- Change media and digital plan of AFBL from a general plan to a focused, programmatic platform resulting in cost savings of 13%
- Using local festival as a marketing tool leading to historical growth .
- Successfully controlling trade spend while increasing distribution.
Detailed Description
- Created the last mile distribution of AFBL through creation of hub and spoke.
AFBL social branding lead to a 1300% increase in FB views.
AFBL concept communications featured in the Ads of the world.
Led AFBL brands to word of mouth and one discussed in parliament (Frutika)
