HINDOL ROY
Marketing & Business Strategist
49 years old
Dhaka (1212) Bangladesh
Professional Status
Available soon
Available
About Me
Creative and performance-driven Chief Marketing Officer skilled at strategizing for local and international markets by managing all marketing activities.
Excels at developing new ATL, BTL &digital promotional campaigns and coordinating creative teams. Possess a proven track record of success in increasing TOMA, growing social media accounts and increasing sales.
Offers well-developed leadership skills, excellent communication/delegations skills, and ability to penetrate BOTTOM OF THE PYRAMID and to reach THE LAST MILE.
My USP
[+] Deliver quantifiable concrete benefits through marketing strategy, alliances, course correction and change management.
[+]Conversant with making ABP, goal setting, driving annual objectives and KPI
[+] Fully conversant with the market and social fabric of India, Bangladesh, Nepal, Sri Lanka and Bhutan.
Specialties:
Excels at developing new ATL, BTL &digital promotional campaigns and coordinating creative teams. Possess a proven track record of success in increasing TOMA, growing social media accounts and increasing sales.
Offers well-developed leadership skills, excellent communication/delegations skills, and ability to penetrate BOTTOM OF THE PYRAMID and to reach THE LAST MILE.
My USP
[+] Deliver quantifiable concrete benefits through marketing strategy, alliances, course correction and change management.
[+]Conversant with making ABP, goal setting, driving annual objectives and KPI
[+] Fully conversant with the market and social fabric of India, Bangladesh, Nepal, Sri Lanka and Bhutan.
Specialties:
- Traditional & Digital Marketing
- Public Relations and Crisis Management
- Branding Strategies
- Trade Marketing
- Route to Market.
BUSINESS Head (India, Nepal and Bangladesh)
PARLE AGRO PVT.LTD
March 2012
to June 2013
Full-time
Mumbai
India
- Manage the marketing portfolio in regard to the franchise and ensure consequent business development
- Conducting market research, and make media plans on behalf of the company.
- Responsible for marketing activities for ensuring brand establishment
- New Product launches, the marketing and distribution dynamics
- Reviewing operational plans with head of sales of the units.
- Responsible for management of Annual Business Plans and profitability of franchisee operations
- Preparing execution plans on behalf of the franchise management.
- Establishing the brand “APPY FIZZ” in Bangladesh.
- Developing franchisee in terms of market support, activations, infrastructure, man power planning, and sales improvement.
- Searching new prospective franchise partners.
- Establishing the RGB portfolio and CSD portfolio in PET
- Training of franchise sales force
- Structural growth of franchise operations.
Detailed Description
- Managing a turnover of over 700 crores.
- Launched 5 new products and 9 variants in 1 year time.
- Establishing PARLE brands overseas in Bangladesh, Nepal
- Ensuring proper marketing and distribution operational plan for Bangladesh.
- Ensuring profitability for all Franchisee in 2012-13
- Supervised a volume turnover of more than 200 crores in Eastern India and Bangladesh
Company Description
A beverage major, iconic name in the fruit drink segment with latest forays in RGB and CSD segment.
Company website
