HINDOL ROY
Marketing & Business Strategist
49 years old
Dhaka (1212) Bangladesh
Professional Status
Available soon
Available
About Me
Creative and performance-driven Chief Marketing Officer skilled at strategizing for local and international markets by managing all marketing activities.
Excels at developing new ATL, BTL &digital promotional campaigns and coordinating creative teams. Possess a proven track record of success in increasing TOMA, growing social media accounts and increasing sales.
Offers well-developed leadership skills, excellent communication/delegations skills, and ability to penetrate BOTTOM OF THE PYRAMID and to reach THE LAST MILE.
My USP
[+] Deliver quantifiable concrete benefits through marketing strategy, alliances, course correction and change management.
[+]Conversant with making ABP, goal setting, driving annual objectives and KPI
[+] Fully conversant with the market and social fabric of India, Bangladesh, Nepal, Sri Lanka and Bhutan.
Specialties:
Excels at developing new ATL, BTL &digital promotional campaigns and coordinating creative teams. Possess a proven track record of success in increasing TOMA, growing social media accounts and increasing sales.
Offers well-developed leadership skills, excellent communication/delegations skills, and ability to penetrate BOTTOM OF THE PYRAMID and to reach THE LAST MILE.
My USP
[+] Deliver quantifiable concrete benefits through marketing strategy, alliances, course correction and change management.
[+]Conversant with making ABP, goal setting, driving annual objectives and KPI
[+] Fully conversant with the market and social fabric of India, Bangladesh, Nepal, Sri Lanka and Bhutan.
Specialties:
- Traditional & Digital Marketing
- Public Relations and Crisis Management
- Branding Strategies
- Trade Marketing
- Route to Market.
Chief Marketing Officer
Akij Food & Beverage Ltd
Since February 2017
Full-time
Dhaka
Bangladesh
- Optimal budget utilization through need analysis, consumer targeting and media management.
- Create the AFBL journey plan for 2017-2023 complete with strategic investment proposals, market share, product development.
- Spearheaded the RTM program resulting in 11% growth
- Increasing Top Of Mind Association of its lead brands, sustaining existing brands inspite of stiff competition from MNC competition. Reviving brand MOJO in 250 ml category.
- Represent AFBL in different national and international forums, symposium, seminar clearly articulating the company position and stance
- Successfully handled media onslaught and negative publicity on behalf of the organisation and BBMA and ensuring no damage.
- Ensuring Best Brand Award for AFBL brands, and runner up in Gulf CSR competition.
- Change media and digital plan of AFBL from a general plan to a focused, programmatic platform resulting in cost savings of 13%
- Using local festival as a marketing tool leading to historical growth .
- Successfully controlling trade spend while increasing distribution.
Detailed Description
- Created the last mile distribution of AFBL through creation of hub and spoke.
AFBL social branding lead to a 1300% increase in FB views.
AFBL concept communications featured in the Ads of the world.
Led AFBL brands to word of mouth and one discussed in parliament (Frutika)
Head of Marketing
A.T.Haque Ltd
February 2016
to February 2017
Full-time
Dhaka
Bangladesh
- Streamlining trade promotions in line with top line and bottom line objectives.
- Introduced new products in chips and cracker segment.
- Project Lead for Sales automation in Dhaka Metro
- Changed the designing philosophy of the products and effectively increased profitability by cutting costs.
- Promoted CSR as a major advertisement tool
VIce President (Sales & Marketing)
Kohinoor Chemicals (BD Ltd)
July 2013
to February 2016
Full-time
Dhaka
Bangladesh
- Branding a 40 year old company to contemporary generation
- Introduction of several product variants in soaps and detergents.
- Innovative trade scheming leading to growth in sales.
- Launching new thematic for lead brand Sandalina
BUSINESS Head (India, Nepal and Bangladesh)
PARLE AGRO PVT.LTD
June 2012
to June 2013
Full-time
Mumbai
India
- Business Head managing tans-national relationships.
- Introduced Appy Fizz in Bangladesh and Frooti and Appy in Nepal and Bhutan
- Handled business turnover exceeding Rs 800 crore
- Opened multiple franchise in CSD and water.
BUSINESS Head (India, Nepal and Bangladesh)
PARLE AGRO PVT.LTD
March 2012
to June 2013
Full-time
Mumbai
India
- Manage the marketing portfolio in regard to the franchise and ensure consequent business development
- Conducting market research, and make media plans on behalf of the company.
- Responsible for marketing activities for ensuring brand establishment
- New Product launches, the marketing and distribution dynamics
- Reviewing operational plans with head of sales of the units.
- Responsible for management of Annual Business Plans and profitability of franchisee operations
- Preparing execution plans on behalf of the franchise management.
- Establishing the brand “APPY FIZZ” in Bangladesh.
- Developing franchisee in terms of market support, activations, infrastructure, man power planning, and sales improvement.
- Searching new prospective franchise partners.
- Establishing the RGB portfolio and CSD portfolio in PET
- Training of franchise sales force
- Structural growth of franchise operations.
Detailed Description
- Managing a turnover of over 700 crores.
- Launched 5 new products and 9 variants in 1 year time.
- Establishing PARLE brands overseas in Bangladesh, Nepal
- Ensuring proper marketing and distribution operational plan for Bangladesh.
- Ensuring profitability for all Franchisee in 2012-13
- Supervised a volume turnover of more than 200 crores in Eastern India and Bangladesh
Company Description
A beverage major, iconic name in the fruit drink segment with latest forays in RGB and CSD segment.
Company website
Territory Development Manager
PEPSI (VBL)
May 2009
to June 2012
Full-time
Kolkata
India
- TDM for ROB excluding Kolkata
- Best TDM in JBD category
- Successfully handled transition from parent company to bottler without any subsequent loss in distribution.
- 3% market share gain in Urban and 5% market share gain in rural markets.
SENIOR BRANCH MANAGER
TATA AIG LIC
September 2007
to December 2008
Full-time
Asansol
India
- Branch and Cluster Profitability
- General management
- Recruitment
- Vendor management
GENERAL MANAGER
PAYEL FOOD PRODUCTS PRIVATE LTD.
June 1998
to July 2007
Full-time
Asansol
India
- General Management
- Strategy and Planning
- Making and Execution of Business Plans
- Financial Management
- Operation & Supply chain management
