HINDOL ROY
Marketing & Business Strategist
49 years old
Dhaka (1212) Bangladesh
Professional Status
Available soon
Available
About Me
Creative and performance-driven Chief Marketing Officer skilled at strategizing for local and international markets by managing all marketing activities.
Excels at developing new ATL, BTL &digital promotional campaigns and coordinating creative teams. Possess a proven track record of success in increasing TOMA, growing social media accounts and increasing sales.
Offers well-developed leadership skills, excellent communication/delegations skills, and ability to penetrate BOTTOM OF THE PYRAMID and to reach THE LAST MILE.
My USP
[+] Deliver quantifiable concrete benefits through marketing strategy, alliances, course correction and change management.
[+]Conversant with making ABP, goal setting, driving annual objectives and KPI
[+] Fully conversant with the market and social fabric of India, Bangladesh, Nepal, Sri Lanka and Bhutan.
Specialties:
Excels at developing new ATL, BTL &digital promotional campaigns and coordinating creative teams. Possess a proven track record of success in increasing TOMA, growing social media accounts and increasing sales.
Offers well-developed leadership skills, excellent communication/delegations skills, and ability to penetrate BOTTOM OF THE PYRAMID and to reach THE LAST MILE.
My USP
[+] Deliver quantifiable concrete benefits through marketing strategy, alliances, course correction and change management.
[+]Conversant with making ABP, goal setting, driving annual objectives and KPI
[+] Fully conversant with the market and social fabric of India, Bangladesh, Nepal, Sri Lanka and Bhutan.
Specialties:
- Traditional & Digital Marketing
- Public Relations and Crisis Management
- Branding Strategies
- Trade Marketing
- Route to Market.
Doctorate of Philosophy in Marketing Management
Autonomous PG diploma in Advertising Mangement
Chief Marketing Officer
Akij Food & Beverage Ltd
Since February 2017
Full-time
Dhaka
Bangladesh
- Optimal budget utilization through need analysis, consumer targeting and media management.
- Create the AFBL journey plan for 2017-2023 complete with strategic investment proposals, market share, product development.
- Spearheaded the RTM program resulting in 11% growth
- Increasing Top Of Mind Association of its lead brands, sustaining existing brands inspite of stiff competition from MNC competition. Reviving brand MOJO in 250 ml category.
- Represent AFBL in different national and international forums, symposium, seminar clearly articulating the company position and stance
- Successfully handled media onslaught and negative publicity on behalf of the organisation and BBMA and ensuring no damage.
- Ensuring Best Brand Award for AFBL brands, and runner up in Gulf CSR competition.
- Change media and digital plan of AFBL from a general plan to a focused, programmatic platform resulting in cost savings of 13%
- Using local festival as a marketing tool leading to historical growth .
- Successfully controlling trade spend while increasing distribution.
Head of Marketing
A.T.Haque Ltd
February 2016
to February 2017
Full-time
Dhaka
Bangladesh
- Streamlining trade promotions in line with top line and bottom line objectives.
- Introduced new products in chips and cracker segment.
- Project Lead for Sales automation in Dhaka Metro
- Changed the designing philosophy of the products and effectively increased profitability by cutting costs.
- Promoted CSR as a major advertisement tool
VIce President (Sales & Marketing)
Kohinoor Chemicals (BD Ltd)
July 2013
to February 2016
Full-time
Dhaka
Bangladesh
- Branding a 40 year old company to contemporary generation
- Introduction of several product variants in soaps and detergents.
- Innovative trade scheming leading to growth in sales.
- Launching new thematic for lead brand Sandalina
BUSINESS Head (India, Nepal and Bangladesh)
PARLE AGRO PVT.LTD
June 2012
to June 2013
Full-time
Mumbai
India
- Business Head managing tans-national relationships.
- Introduced Appy Fizz in Bangladesh and Frooti and Appy in Nepal and Bhutan
- Handled business turnover exceeding Rs 800 crore
- Opened multiple franchise in CSD and water.
Territory Development Manager
PEPSI (VBL)
May 2009
to June 2012
Full-time
Kolkata
India
- TDM for ROB excluding Kolkata
- Best TDM in JBD category
- Successfully handled transition from parent company to bottler without any subsequent loss in distribution.
- 3% market share gain in Urban and 5% market share gain in rural markets.
SENIOR BRANCH MANAGER
TATA AIG LIC
September 2007
to December 2008
Full-time
Asansol
India
- Branch and Cluster Profitability
- General management
- Recruitment
- Vendor management
GENERAL MANAGER
PAYEL FOOD PRODUCTS PRIVATE LTD.
June 1998
to July 2007
Full-time
Asansol
India
- General Management
- Strategy and Planning
- Making and Execution of Business Plans
- Financial Management
- Operation & Supply chain management
- Regular Linkedin contributor
- Public Speaker
- Domain speaker on marketing forums
- Reading
