Henrique Ermida
Senior Advisor | Business Development Manager | Marketing Lead ||
Professional Status
Consultant
Available
About Me
Who am I?
I’m a father of twins (Mel & Diogo), ex-rugby player, Anglia University Alumni (Cambridge), and a devoted Senior Manager with 15+ years management experience in several areas. I have worked in projects, for companies such as IBM, Google, Accenture, TELUS International, Zazzle, Apple and Unilever.
Furthermore, I have successfully managed several projects across all areas, including B2B/B2C Service Operations, Marketing, E-Commerce, Rich Media, Android Apps, F&A, among others.
From 2019-2022, in addition to my daily tasks of Marketing Director and member of the board, I took on several additional responsibilities to help the company, in areas where my expertise could add value. These roles included Project Management, Product Owner (for an app) and due to my background in HR (bachelor) and multilingual skills, I worked alongside HR to help the Department source new candidates, acting as an interim Talent Acquisition Manager.
In 2023, I have embraced a role as a Senior Advisor and Business Developer Manager for the Portuguese Market.
I’m a father of twins (Mel & Diogo), ex-rugby player, Anglia University Alumni (Cambridge), and a devoted Senior Manager with 15+ years management experience in several areas. I have worked in projects, for companies such as IBM, Google, Accenture, TELUS International, Zazzle, Apple and Unilever.
Furthermore, I have successfully managed several projects across all areas, including B2B/B2C Service Operations, Marketing, E-Commerce, Rich Media, Android Apps, F&A, among others.
From 2019-2022, in addition to my daily tasks of Marketing Director and member of the board, I took on several additional responsibilities to help the company, in areas where my expertise could add value. These roles included Project Management, Product Owner (for an app) and due to my background in HR (bachelor) and multilingual skills, I worked alongside HR to help the Department source new candidates, acting as an interim Talent Acquisition Manager.
In 2023, I have embraced a role as a Senior Advisor and Business Developer Manager for the Portuguese Market.
Head of Marketing & Digital || Marketing & Communication| Marketplaces| eCommerce| CRM| PM
Impetus Portugal Texteis S.A
May 2016
to October 2019
Esposende
Portugal
- Own the Business and set clear OKRs
- Oversee the financial aspects of team including purchasing, budgeting & budget review
- Lead digital transformation through a complex service delivery organisation continuously improving the effectiveness
- Lead resource planning, management, reporting and coordination of projects/initiatives to deliver change in line with availability and business requirements.
- Lead end-to-end delivery digital projects, including technology delivery, and change management required to improve, implement and embed digital systems, IT infrastructures and processes
- Lead digital planning, including IT projects and the allocation of staffing resources
- To maximise revenue through its e-commerce channel and ensure that its online technical and consumer programmes incorporate the latest industry developments
- To develop and implement e-commerce strategy to maximise revenue and ensure the highest standard of customer service
- To manage, develop and care for e-commerce sales, fulfilment and Company Image
- To set the strategic direction for all e-commerce activity across all 4 shops and marketplaces
- Analyse and understand growth structures (strategically and operationally) as well as execute on growth initiatives that contribute to significant sales
- Execute marketing analytics (CAC, LTV, Payback Period) and define actions to implement based on results
- Plan and execute end-to-end demand generation programs that go beyond impressions and clicks and directly result in conversions and customer including SEO, PPC, email, social media, webinars, demand generation tools, and multi-channel lead nurturing campaigns to generate monthly revenue.
- To manage the relationship with the e-commerce platform provider
- To ensure that the e-commerce elements on the website are fully functional at all times and meet customer needs
- To identify industry best practice and recommend appropriate changes
- Ensure best practices and processes across the digital team for the consistent delivery of projects
- Develop on-going plans for delivery activities and manage any allocated resources to ensure that the team delivers to committed tasks
- Research solutions and make recommendations for the improvement of systems and infrastructure
- Ensure teams are delivering to a common plan and purpose, and that risks and issues are well-managed
- Manage and coordinate key digital principles, including person centred design, prototyping and agile delivery in a sensitive and complex fast-paced Textile environment
Company Description
IMPETUS is proud to have one of the most complete vertical integrated structures in Europe, supported by several departments, including R&D and Logistics.
Company website
