I am a second year Global MSc in Management and CEMS MSc in International Management student at the LSE. I am currently completing my CEMS exchange at HEC Paris from September-December 2018.
Developed systems for evaluating lead value concerning B2B partners; identified variables (e.g. firm size, current online presence, current partnerships) to rank partners' potential value for the company
Improved consumer conversion rate for company's product through SEO and content marketing; daily conversions improved between 50-100%
Increased brand and product awareness through online and social media marketing; engaged with consumers daily on Facebook through posts, updates, and advertising
Introduced company to visual marketing channels; planned and created preliminary versions of video animations to be used as product tutorials, these were later successfully adapted and launched