Australia / France
Marketing specialist with over 3 years experience looking to relocate to Australia after being granted Permanent Residency.
Customer-oriented approach proven by a track record in sales and marketing roles in the service industry.
Experience using various print and digital marketing channels (SEO, social media, content, website management, web analytics).
Experience working on the creative, technical and commercial side of Internet marketing campaigns, in collaboration with internal and external stakeholders
Excellent analytics skills proven by the preparation of numerous reports based on both qualitative and quantitative data.
Ability to be self-driven and work within a team thanks to experience in small and large organisations, including in multi-cultural environment.
Good time management, organisational skills and ability to multi-task.
Commitment and perseverance demonstrated by reaching sales targets.
Marketing specialist with over 3 years experience looking to relocate to Australia after being granted Permanent Residency.
Customer-oriented approach proven by a track record in sales and marketing roles in the service industry.
Experience using various print and digital marketing channels (SEO, social media, content, website management, web analytics).
Experience working on the creative, technical and commercial side of Internet marketing campaigns, in collaboration with internal and external stakeholders
Excellent analytics skills proven by the preparation of numerous reports based on both qualitative and quantitative data.
Ability to be self-driven and work within a team thanks to experience in small and large organisations, including in multi-cultural environment.
Good time management, organisational skills and ability to multi-task.
Commitment and perseverance demonstrated by reaching sales targets.
Proofreader - Volunteer
Francophonie.org
Since March 2018
- Proofreading articles in French relating to sustainable development in the world.
Web marketing & business development officer - French speaking countries
Voyages-SNCF / oui.SNCF
Since July 2017
- At the end of my marketing contract for the B2C English-speaking websites (see below) I was offered a position in web marketing and business development for the Swiss market; and later the Belgium and Luxembourg markets.
- I am still involved in all the tasks of my previous position (below): creating engaging content, liaising with internal team, coordinating commercial actions, analysing results.
- I manage the relationship with TGV Lyria (Train Switzerland <> France) to support both our businesses: following the activities, reporting, analysing elements to develop in partnership with them exclusive commercial actions and grow our sales. I negotiate marketing funds to boost our offers and increase our margin.
- I have a global vision of the Swiss market (3 websites: French, German and English) and analyse cultural differences to offer the best customer experience to our users.
- I am also in charge of transversal projects, across teams and markets, such as: developing partnerships with the tourism industry, being the liaising officer for mobile-related subjects, developing a new sales approach for business travellers, leading A/B tests to improve conversion rates.
Web content marketing officer - English speaking countries
Voyages-SNCF / oui.SNCF
November 2016
to July 2017
- I was initially contracted to take charge of the company's three English-speaking websites (Belgium, Switzerland, Rest of Europe).
- I worked within the European team to plan and implement the marketing activities on my markets such as landing pages, banners, e-mailings and social media.
- I led actions across all markets to increase the impact of an offer or a promotion. To deliver results I worked in close relationships with the country managers and the digital production team. This required project management skills to coordinate all the parties involved.
- When needed I translated the information from French to English.
- I analysed results and pages leading to implementing new marketing dispositive. I assessed the importance of an offer to make decisions about how to push it.
- Based on SEO recommendations and my experience I created and adjusted the transactional and editorial content of the websites on regular basis.
- I stayed informed about the market and competitors' activities to suggest new ideas to my management and stay ahead in terms of innovation and customer service.
Barista
Breizh Cafe, La Paillote
July 2015
to September 2016
- Hospitality duties for Breizh Cafe in Canberra and later for La Paillote in Brittany, France. I relocated to France to gain a better knowledge of the European tourism industry.
Sales and Marketing Coordinator
Nutmeg Catering
November 2014
to July 2015
Full-time
Canberra
Australia - Australian Capital Territory
- Business development through sourcing new leads and transforming them into clients. From the period January – March; clients issued from my prospection represented 20% of the clients.
- Develop sales: I qualify incoming enquiries (mail; phone and walk-in), ensure they are answered accurately, timely and in a professional manner. Prepare our participation to events that increase the brand’s visibility; such as Canberra Wedding Fair and Open Days.
- I liaise with corporate and private customers; including small and large companies, government agencies. I offer clients advices for their events – menu choices, hiring of equipment, provide them with an accurate quote, and I am their point of contact. I then follow up on the function and ensure invoices are paid in time.
- Ensure events are run accordingly to the clients’ wishes, by preparing run sheets and reviewing them with staff members.
- Social media management: I created and now manage and grow the Facebook, Google and Twitter pages of Nutmeg Catering, Kamberra Wines (our venue) and l’Artista (Italian restaurant). This includes growing the community; interacting with posters, posting content, creating Facebook landing and contact pages.
- Creating (with our provider) a website for l’Artista including providing content, building pages etc.
- Daily management of Nutmeg and l’Artista websites: developing the SEO strategy to attract customers; increase the number of leads through a relevant Google Adwords strategy. I also monitor and analyse the statistics to understand visitors’ interest and permanently update content to raise interest and relevance.
- Create marketing collateral such as banners, brochures and leaflets.
- Create an email strategy to highlight our offers of the month, new content available, update
in our menu and important upcoming events. - I provide administrative support to management, human resources and kitchen staff.
- Use of various tools and softwares, including Xero, QuoteRoller, MailChimp; Nutshell, Wufoo and Office Suite.
Internet campaign manager
Yves Rocher
January 2011
to January 2012
Internship
Rennes
France
- Assist to develop e-mailing planning and special offers for customers and newsletter subscribers. Campaigns included over 15 e-mails/month, special offers, coupons, special gifts.
- Creative follow-up of e-mailings with advertising and creative agencies (creative briefing, choice of visual elements...), link with the technical team in charge of integration and sending, check of all the proofs, management of meetings with loyalty and technical teams
- Campaign results analysis
- Benchmark from the beauty sector, from companies with developed e-mailing campaigns (in France and overseas) and from the whole e-commerce industry to find out new trends. Organisation of benchmarking meetings
- Assist to the implementation of a new e-CRM program through the creation of dozens of new e-mailings
- Training of new team members and creation of a 70 pages guide explaining the most important tasks of the job and information to know about the company and the company graphic codes
- Use of Neolane, CoreMetrics, Lotus Notes, Microsoft Office, Photoshop...
Event Manager Assistant
abe
May 2010
to December 2010
Temporary Work
Boulogne-Billancourt
France
- Assist the organisation of 2 congresses (Packaging Industry and Cosmetics) and one international B2B meeting
- Marketing : e-mailings (briefing with creative agency, checking the proofs, integrating the HTML code, integrating the database, sending and following the results), booklets, website updates, web promotion, customer satisfaction surveys (questions, analysing and presenting the results), traffic management (write reports from Google Analytics information)
- Logistics : client logistic follow-up (travel, accomodation, meals,..), creation of an excel file with important deadlines according to the date of the congress
- Sales : over the phone sales, database updates and development of sales tools
- Support to recruitment of foreign participants in our events, interlocutor for international spokesman, website translation
- Training of 3 trainees, creation of job tasks guide, management of operational meetings to share and follow-up work to do
Trainee in communication and sales
Croisières Chateaubriand
June 2009
to August 2009
Internship
Dinard
France
- Sale of cruises over the counter and by phone
- Satisfaction survey for groups. Writing the questionnaire, calling the responsible of each group, entering and analysing the results, presenting the analysis to the manager.
- Creation of a flyer to advertise a new product
- Prospection of tourism organisation so that they promote our offers to their customers
- Clients follow-up
- Web promotion
- Creation of a "book"/press review for clients to see the service
Secretary - Member of the "Pole Prépa"
Association PUMA
October 2008
to January 2010
Volunteer Work
Rennes
France
- Write and send meetings minutes and agenda for each meeting
- Intern communication: gathering of each pole information, sum up, and distribution
- Write and send meetings minutes and agenda for each meeting
- Creation of an Access database (students of the ESC Rennes and from which school do they come from)
- Training of students promoting the School in different forum and shows
- Training of student welcoming student for their entrance oral examination
- Training of students promoting the School in different forum and shows
- Creation of a route for touring the School (place to go, comments)
Au-pair girl
Family
July 2008
to August 2008
Washington D.C
United States
- Au-pair girl during one summer in the United States (Washington D.C and road trip in all North-Western USA)
- Teaching French to two girls
Photoshop, InDesign, Illustrator basics
Exchange program in La Trobe University Master Degree:
- Advertising and Sales Promotion,
- Integrated Marketing Communications,
- Marketing for Sustainability
- Consumer Behaviour
- Customer Relationship Management
- Strategic Management
General classes during one year and a half, and then a specialization in marketing both B2B and B2C. All classes are in English.
Realisation of two research projects:
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Realisation of two research projects:
- How to increase retention rate for e-commerce website
- The impact of word-of-mouse (mostly opinion reviews) on customer purchase decisions
Classes préparatoires littéraires Khâgne - Hypokhâgne A/L
Lycée Fustel de Coulanges, Strasbourg, France
September 2006
to May 2008
Two years preparing for entrance examinations in French High School.
Specialisation in literature and English.
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Specialisation in literature and English.
Undergraduate diploma in Languages, Literature and English Civilisation
- English - TOEFL: 110/120
- Spanish - Elyte 768/990
- French - Native language
- Access
- Word, Excel, Powerpoint
- Photoshop
- CMS: Drupal, Wordpress, Joomla
- Basic HTML
- Hootsuite
- MailChimp
- Wufoo
- Xero
- Adobe Suite, basic
- Analytics: Google, Omniture/Adobe, Business Object
- Marketing
- Communication
- Management
- E-commerce
- Negotiation
