Marketing specialist with over 3 years experience looking to relocate to Australia after being granted Permanent Residency. Customer-oriented approach proven by a track record in sales and marketing roles in the service industry. Experience using various print and digital marketing channels (SEO, social media, content, website management, web analytics). Experience working on the creative, technical and commercial side of Internet marketing campaigns, in collaboration with internal and external stakeholders Excellent analytics skills proven by the preparation of numerous reports based on both qualitative and quantitative data. Ability to be self-driven and work within a team thanks to experience in small and large organisations, including in multi-cultural environment. Good time management, organisational skills and ability to multi-task. Commitment and perseverance demonstrated by reaching sales targets.
Assist to develop e-mailing planning and special offers for customers and newsletter subscribers. Campaigns included over 15 e-mails/month, special offers, coupons, special gifts.
Creative follow-up of e-mailings with advertising and creative agencies (creative briefing, choice of visual elements...), link with the technical team in charge of integration and sending, check of all the proofs, management of meetings with loyalty and technical teams
Campaign results analysis
Benchmark from the beauty sector, from companies with developed e-mailing campaigns (in France and overseas) and from the whole e-commerce industry to find out new trends. Organisation of benchmarking meetings
Assist to the implementation of a new e-CRM program through the creation of dozens of new e-mailings
Training of new team members and creation of a 70 pages guide explaining the most important tasks of the job and information to know about the company and the company graphic codes
Use of Neolane, CoreMetrics, Lotus Notes, Microsoft Office, Photoshop...
