Marketing specialist with over 3 years experience looking to relocate to Australia after being granted Permanent Residency. Customer-oriented approach proven by a track record in sales and marketing roles in the service industry. Experience using various print and digital marketing channels (SEO, social media, content, website management, web analytics). Experience working on the creative, technical and commercial side of Internet marketing campaigns, in collaboration with internal and external stakeholders Excellent analytics skills proven by the preparation of numerous reports based on both qualitative and quantitative data. Ability to be self-driven and work within a team thanks to experience in small and large organisations, including in multi-cultural environment. Good time management, organisational skills and ability to multi-task. Commitment and perseverance demonstrated by reaching sales targets.
At the end of my marketing contract for the B2C English-speaking websites (see below) I was offered a position in web marketing and business development for the Swiss market; and later the Belgium and Luxembourg markets.
I am still involved in all the tasks of my previous position (below): creating engaging content, liaising with internal team, coordinating commercial actions, analysing results.
I manage the relationship with TGV Lyria (Train Switzerland <> France) to support both our businesses: following the activities, reporting, analysing elements to develop in partnership with them exclusive commercial actions and grow our sales. I negotiate marketing funds to boost our offers and increase our margin.
I have a global vision of the Swiss market (3 websites: French, German and English) and analyse cultural differences to offer the best customer experience to our users.
I am also in charge of transversal projects, across teams and markets, such as: developing partnerships with the tourism industry, being the liaising officer for mobile-related subjects, developing a new sales approach for business travellers, leading A/B tests to improve conversion rates.
Company Description
Voyages-sncf.com is the official European distribution channel of the French railways (SNCF) for online sales rail travel throughout France and Europe.
