Marketing specialist with over 3 years experience looking to relocate to Australia after being granted Permanent Residency. Customer-oriented approach proven by a track record in sales and marketing roles in the service industry. Experience using various print and digital marketing channels (SEO, social media, content, website management, web analytics). Experience working on the creative, technical and commercial side of Internet marketing campaigns, in collaboration with internal and external stakeholders Excellent analytics skills proven by the preparation of numerous reports based on both qualitative and quantitative data. Ability to be self-driven and work within a team thanks to experience in small and large organisations, including in multi-cultural environment. Good time management, organisational skills and ability to multi-task. Commitment and perseverance demonstrated by reaching sales targets.
I was initially contracted to take charge of the company's three English-speaking websites (Belgium, Switzerland, Rest of Europe).
I worked within the European team to plan and implement the marketing activities on my markets such as landing pages, banners, e-mailings and social media.
I led actions across all markets to increase the impact of an offer or a promotion. To deliver results I worked in close relationships with the country managers and the digital production team. This required project management skills to coordinate all the parties involved.
When needed I translated the information from French to English.
I analysed results and pages leading to implementing new marketing dispositive. I assessed the importance of an offer to make decisions about how to push it.
Based on SEO recommendations and my experience I created and adjusted the transactional and editorial content of the websites on regular basis.
I stayed informed about the market and competitors' activities to suggest new ideas to my management and stay ahead in terms of innovation and customer service.