Marketing specialist with over 3 years experience looking to relocate to Australia after being granted Permanent Residency. Customer-oriented approach proven by a track record in sales and marketing roles in the service industry. Experience using various print and digital marketing channels (SEO, social media, content, website management, web analytics). Experience working on the creative, technical and commercial side of Internet marketing campaigns, in collaboration with internal and external stakeholders Excellent analytics skills proven by the preparation of numerous reports based on both qualitative and quantitative data. Ability to be self-driven and work within a team thanks to experience in small and large organisations, including in multi-cultural environment. Good time management, organisational skills and ability to multi-task. Commitment and perseverance demonstrated by reaching sales targets.
Business development through sourcing new leads and transforming them into clients. From the period January – March; clients issued from my prospection represented 20% of the clients.
Develop sales: I qualify incoming enquiries (mail; phone and walk-in), ensure they are answered accurately, timely and in a professional manner. Prepare our participation to events that increase the brand’s visibility; such as Canberra Wedding Fair and Open Days.
I liaise with corporate and private customers; including small and large companies, government agencies. I offer clients advices for their events – menu choices, hiring of equipment, provide them with an accurate quote, and I am their point of contact. I then follow up on the function and ensure invoices are paid in time.
Ensure events are run accordingly to the clients’ wishes, by preparing run sheets and reviewing them with staff members.
Social media management: I created and now manage and grow the Facebook, Google and Twitter pages of Nutmeg Catering, Kamberra Wines (our venue) and l’Artista (Italian restaurant). This includes growing the community; interacting with posters, posting content, creating Facebook landing and contact pages.
Creating (with our provider) a website for l’Artista including providing content, building pages etc.
Daily management of Nutmeg and l’Artista websites: developing the SEO strategy to attract customers; increase the number of leads through a relevant Google Adwords strategy. I also monitor and analyse the statistics to understand visitors’ interest and permanently update content to raise interest and relevance.
Create marketing collateral such as banners, brochures and leaflets.
Create an email strategy to highlight our offers of the month, new content available, update in our menu and important upcoming events.
I provide administrative support to management, human resources and kitchen staff.
Use of various tools and softwares, including Xero, QuoteRoller, MailChimp; Nutshell, Wufoo and Office Suite.
Company Description
Private and corporate catering company, also managing an Italian restaurant.