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Hélène Balvay

International E-Commerce & Business Consultant

Hélène  Balvay
Hamburg Germany
Professional Status
Employed
Open to opportunities
About Me
E-commerce expert and MBA graduate with 10 years of experience in consulting, international business development, marketing and project management, with particular focus on the fashion & luxury industry, I provide major brands and retailers with IT and logistics solutions along the entire e-commerce value chain to create an outstanding customer experience and grow their business across all distribution channels.
I have first-hand experience in developing a company in new regions, building and implementing the strategy.
  • Support account executives and wholesale processes
Detailed Description
  • Reporting & Analysis
    Collected, processed and analyzed data to produce the weekly sales reports
  • Communication & Merchandising
    Designed communication and buying tools (line sheets, press review) – Worked together with the PR
    Merchandised the collection – Maintained the trade showsmerchandising concepts in the showroom and during
  • Client and partner relationships
    Assisted with client meetings – Understood buyers’ needs and provided proactive advice
    Used interpersonal skills to communicate across departments and with external partners
  • Leadership skills
    Initiated qualification requirement changes for new interns allowing for effective workflow and organizational change – Developed procedures – IT troubleshooting – Trained three new interns
  • Event organization
    Participated to the organisation and completion of international tradeshows (Coterie, Intermezzo)
Company Description
New York designer Betsey Johnson has built her long-standing career in fashion by following her own set of rules. Known for her celebration of the exuberant, the embellished, and the over the top, Betsey has been rocking the fashion industry with her unique and original designs since the 1960's.

The Betsey Johnson label (B.J. Vines) was formed in 1978, and after more than 30 years in the business, the iconic designer herself and her company namesake are still going strong. Betsey Johnson apparel, shoes, footwear, handbags, belts, lingerie, legwear, jewelry, swimwear, timepieces, outerwear, and a signature fragrance, are distributed in 66 Betsey Johnson boutiques, as well as more than 2,000 specialty stores. Products are also stocked in better department stores worldwide including Bloomingdales, Saks Fifth Avenue, Nordstrom, Macy's, Vakko (Turkey), Holt Renfrew (Canada), Galeries Lafayette (Dubai) as well as distribution in Japan. Since 2004, Betsey Johnson LLC has expanded its product offerings through more than a dozen licensing agreements.