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Hélène Balvay

International E-Commerce & Business Consultant

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Hélène Balvay
Hamburg Germany
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Professional Status
Employed
Open to opportunities
About Me
E-commerce expert and MBA graduate with 10 years of experience in consulting, international business development, marketing and project management, with particular focus on the fashion & luxury industry, I provide major brands and retailers with IT and logistics solutions along the entire e-commerce value chain to create an outstanding customer experience and grow their business across all distribution channels.
I have first-hand experience in developing a company in new regions, building and implementing the strategy.
Experiences
  • Manages the network projects and the relationships with the international partners
  • Defines, plans and leads the IT, operational and contractual integration of new international partners of the network
  • Develops and improves continuously the IT systems and the processes
  • Advised large new clients from the e-commerce and fashion industry in Europe on SaaS solutions to improve the online and omni-channel shopping experience and international growth
  • Worked together with the local sales teams in France, Benelux, Spain and Germany
Detailed Description
  • Account Management
  • Support with European marketing material, events, market insights
  • Partnership Development
  • Respond to RFI/RFP
  • Produce Solution Review
  • Coordinate internal and client project approval
  • Support implementations for customer projects
  • Manage a pipeline of opportunities
  • Advise new clients from the e-commerce industry (focus on fashion) on delivery management solutions to accelerate sales, allow for international development and process optimization
  • Speaker at the Salon du e-Commerce Paris 2013
Detailed Description
  • Manage the demonstration, solution review, proposal, contract negotiation and follow up through implementation
  • Work closely with the pre-sales, implementation and carrier management teams
  • Development of partner program
  • Event planning and marketing coordination in Europe (e.g. budget, local websites launch, communication material)
  • Develop sales materials
  • Initial market research for continental Europe
Company Description
MetaPack is the leading Delivery Management platform for local and global eCommerce.
We offer highly configurable software that connects shippers with all parcel carriers, alternative drop-off, collection and return solutions, in order to provide buyers and sellers with the best delivery experience.
The MetaPack Delivery Platform is a managed SaaS service that also provides sellers with incomparable Retail Intelligence data and anti-Fraud capabilities.
Company website
http://www.metapack.com
  • Acquisition of major international fashion and luxury brands (e.g. Versace, Tory Burch, Tamaris, Dim)
  • Consultating approach throughout the process, from first contact into implementation phase
Detailed Description
  • Analysis of prospects’ online potential and strategy – Worked together with Performance Management
  • Develop customized solutions and offers, from Front End Functionalities through Logistics and Payment to Customer Service, in collaboration with the strategic and operational departments at Netrada
  • Cooperate with subsidiaries in the United States and China
  • Coordinate and prepare business cases for internal review
  • Develop sales presentations and reporting tool
  • Support the drafting of contracts
  • Communication in four languages
Company Description
NETRADA is a leading international provider of full service eCommerce solutions for Fashion & Lifestyle.
With 15 years of experience and 2,500 employees in Europe, North America and Asia, NETRADA has established itself as leading partner for top-brands of these industries.

Service Portfolio:
• Online-shop
• Data Implementation
• Digital Imaging
• Performance Management
• Content Management
• Logistics
• Customer Service
• Financial Services
Company website
www.netrada.com
  • Responsible for all aspects of the French market management and development
Detailed Description
  • Clients & Partners Relationship Management
    Managed and advised clients – Developed customized offers – Analyzed and ensured customer satisfaction
    Managed existing business partners and acquired new ones
  • Project Management
    Planned and managed projects – Proposed and implemented actions for improvement and sustainability
    Produced reports and presentations
    Collaborated with the German PR, Marketing and IT departments for product launches, communication material development or operative and technical optimization
  • Layout & Design
    Created and organized the production of communication material – Designed book cover and layouts Online Marketing & Market Analysis
  • Marketing
    Performed continuous competition and market analysis
    Online Marketing & Market Analysis
    Produced the newsletter – Translated and proofread the French press releases
    Managed the French website (content management, translation (German → French), relaunch, testing, supported SEO and SEM actions) as well as the Facebook and Twitter accounts
  • Event organization
    Organized the company presence at the Paris book fair – Ensured proper implementation
    Managed business partners and freelancers in Germany and in France for numerous projects
Company Description
BoD stands for Books on Demand. This is the company’s name and at the same time its technology, concept, and product. Publishing your book is easy with Books on Demand.

BoD is Europe’s market and technology leader in digital book publishing and has about 250,000 titles on its list of publications. With its unique digital publishing platform, the quickly growing company offers publishers, authors, and other content providers professional services in the fields of production and distribution. All BoD titles can be sold through bookstores.
Company website
www.bod.fr
  • Support account executives and wholesale processes
Detailed Description
  • Reporting & Analysis
    Collected, processed and analyzed data to produce the weekly sales reports
  • Communication & Merchandising
    Designed communication and buying tools (line sheets, press review) – Worked together with the PR
    Merchandised the collection – Maintained the trade showsmerchandising concepts in the showroom and during
  • Client and partner relationships
    Assisted with client meetings – Understood buyers’ needs and provided proactive advice
    Used interpersonal skills to communicate across departments and with external partners
  • Leadership skills
    Initiated qualification requirement changes for new interns allowing for effective workflow and organizational change – Developed procedures – IT troubleshooting – Trained three new interns
  • Event organization
    Participated to the organisation and completion of international tradeshows (Coterie, Intermezzo)
Company Description
New York designer Betsey Johnson has built her long-standing career in fashion by following her own set of rules. Known for her celebration of the exuberant, the embellished, and the over the top, Betsey has been rocking the fashion industry with her unique and original designs since the 1960's.

The Betsey Johnson label (B.J. Vines) was formed in 1978, and after more than 30 years in the business, the iconic designer herself and her company namesake are still going strong. Betsey Johnson apparel, shoes, footwear, handbags, belts, lingerie, legwear, jewelry, swimwear, timepieces, outerwear, and a signature fragrance, are distributed in 66 Betsey Johnson boutiques, as well as more than 2,000 specialty stores. Products are also stocked in better department stores worldwide including Bloomingdales, Saks Fifth Avenue, Nordstrom, Macy's, Vakko (Turkey), Holt Renfrew (Canada), Galeries Lafayette (Dubai) as well as distribution in Japan. Since 2004, Betsey Johnson LLC has expanded its product offerings through more than a dozen licensing agreements.
Company website
http://www.betseyjohnson.com
  • Research & analysis to understand and forecasts the market behavior and opportunities
  • Provide insights, strategic support and consultancy to the programming team
Detailed Description
  • Market Research & Analysis
    Researched, synthesized and correlated information to understand the audience behaviors and expectations in
    Europe (TV & Internet)
    Performed continuous competition analysis – Tracked trends
    Responsible for all research/analyses for the new channel Eurosport2
    Produced the internal weekly performance report and newsletter
    Proposed, designed and executed market research in order to target key and new audiences (youth, women)
  • Strategic Consultancy
    Provided strategical analysis to the programming department in order to increase ratings and develop the positioning strategy
    Developed briefings – Contributed to commercial objectives
  • Flexibility and Effective Workload Management
    Simultaneously managed multiple projects while meeting deadlines and adjusting to unexpected requests
Company Description
Eurosport is today Europe's leading sports entertainment group.

Eurosport, the N°1 pan-European TV channel, is broadcast in 20 languages reaching 123 million homes across 59 countries. Eurosport 2 is one of the fastest-growing TV channels in Europe, reaching 50 million households in 16 languages across 47 countries. Eurosport Asia-Pacific reaches 15 countries in the region. Eurosportnews is a 24-hour news channel providing up-to-date sports TV news transmitted worldwide.

Eurosport.com is a leading network of sports news websites in 11 different languages, taking Europe, MENA and Asia and incorporates award-nominated eurosport.yahoo.com. Eurosport is ranked as Europe's N°1 online sports destination and is visited by an average of 11 million unique users per month in 2010 (comScore).
Company website
www.eurosport.com
  • Marketing study to determine hot and cold areas in store to maximize sales and the effectiveness of the store layout
Detailed Description
  • Participated in a sales training for new team members to adapt to the corporate culture
    Conducted a marketing study of client circulation flows (observed clients to determine hot and cold areas)
    Proposed changes in the store layout to increase sales – Created briefing for the director and staff
Company website
www.ikea.fr
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