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Muriel HUG

Head of Digital Operations

Muriel HUG
48 years old
Driving License
Aix Les Bains (73100) France
Professional Status
Employed
Open to opportunities
About Me
I'm a Digital facilitator

I run a young and strong web project managers team.

My main goal is to deliver a succesfull web strategy to our clients in a team player atmosphere.
Resume created on DoYouBuzz
  • Running a team of web project managers
  • Setting and following up kpis'
  • Pre sale consulting
  • Product and roadmap input
  • Digital project management
  • Settling successfull delivery guidelines
Company Description
Leadformance develops and run Bridge. Bridge is a SaaS platform aimed at providing visibility through organic traffic to local businesses. Leadformance is a Solocal owned company.
Company website
  • Web project management
  • Discussions to optimize retailers local visibility and business conversion
  • Web strategy coaching
  • Web2Store webinars' presentation
  • Business success monitoring and adjustment
  • Generate CPA traffic
  • Optimize ROI and bring affiliation in the top 3 sources
  • Trading desk negociation to set up CPC deals with majors ie.Criteo
  • Gain visibility and set up a qualified incoming traffic strategy mix
  • Product Features specifications
  • Roadmap set up
  • Backlog follow up
  • Release process ( Q&A ; acceptance)
  • Back and front office users' training
  • User feed back
  • Product development
  • E resevation project management on an e commerce website
  • Branding
  • Website Indexation
  • Conversion kpis' lookup and control
  • Encadrement de la centrale de réservation et des ventes.
  • Plateau BtoC et département BtoB
  • Recrutement, formation et suivi
  • Gestion des objectifs / Incentives équipes
  • Veille concurrentielle, mise en place d’opérations de promotion et de marketing direct.
  • KPI's et reporting
  • Revenue management
  • Participation à la définition de la politique commerciale et tarifaire
  • Yield management and holiday rentals sales optimization (25 000 beds).
  • Customer satisfaction and support

Customer success representative

Activfreedom - Toscane, Italie
June 2001 to October 2001
Part-time
Florence
Italy
  • Tour guide for clients in Italy
  • Set up hotel deals and tour packages
  • Olympic games ticketing counselling and sales
  • Slot machines floor entertainer
  • Jackpot payments
  • Customers' litigation management