Expériences — Muriel HUG

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Running a team of web project managers
Setting and following up kpis'
Pre sale consulting
Product and roadmap input
Digital project management
Settling successfull delivery guidelines

Company Description

Leadformance develops and run Bridge. Bridge is a SaaS platform aimed at providing visibility through organic traffic to local businesses. Leadformance is a Solocal owned company.

Company website

https://www.solocal.com/en

Web project management
Discussions to optimize retailers local visibility and business conversion
Web strategy coaching
Web2Store webinars' presentation
Business success monitoring and adjustment

Company website

https://www.leadformance.com/

Affiliation manager- Holiday rentals specialist

Madame Vacances

February 2012 to July 2015

Full-time

Chambéry

France

Generate CPA traffic
Optimize ROI and bring affiliation in the top 3 sources
Trading desk negociation to set up CPC deals with majors ie.Criteo
Gain visibility and set up a qualified incoming traffic strategy mix

Company website

https://www.madamevacances.com/en/

Resalys Product Owner - Holiday rentals booking SaaS platform

Madame Vacances

March 2008 to August 2011

Full-time

Chambéry

France

Product Features specifications
Roadmap set up
Backlog follow up
Release process ( Q&A ; acceptance)
Back and front office users' training
User feed back
Product development

Company website

https://www.madamevacances.com/en

E resevation project management on an e commerce website
Branding
Website Indexation
Conversion kpis' lookup and control

Encadrement de la centrale de réservation et des ventes.
Plateau BtoC et département BtoB
Recrutement, formation et suivi
Gestion des objectifs / Incentives équipes
Veille concurrentielle, mise en place d’opérations de promotion et de marketing direct.
KPI's et reporting
Revenue management
Participation à la définition de la politique commerciale et tarifaire