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Hasan Zuberi

Hasan Zuberi

Communications, Digital, and PR Advisor

47 years old
Driving License
Lahore Pakistan
Entrepreneur Available
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I am an experienced Publicist equipped with an MBA degree & over 15 years of experience in Pakistan, the UAE, Singapore & Indonesia.

Starting my career in 2002, I have served some of the top companies in their respective sector, that includes: ASIATIC PR (associates of Hill & Knowlton) - AAJ TV Leading news channel, - IMATION a fortune-100 IT company, - SAHARA Communications UAE based leading PR consultancy, MOMENTUM PR, Pakistan's first Digital PR consultancy and LATITUDE CRS Lahore based full service communications consultancy.

I am serving as Founder President, Council of Public Relations-Pakistan ~ a member of Global Alliance for PR & Communication Management. <www.globalalliancepr.org> and have authored the Country PR landscape Pakistan 2014.

As the subject expert on topics like PR, Digital PR & Communications and Marketing Communications, Hasan has delivered trainings at many prestigious forums both locally and internationally and has been a regular speaker at many top institutions including; Institute of Business Administration (IBA), Karachi University (KU) MassCom Dept., Muhamamd Ali Jinnah University (MAJU), Karachi Institute of Management Sciences (KIMS) and British High Commission (BHC) Islamabad.

Hasan is also serving as the Chairman Pakistan and Founding Member UAE & Indonesia for Mensa, the global high IQ Society. <www.mensa.org>
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Experiences
  • Advising global brands on Pakistani market and providing 360-degrees PR solutions to multiple clients all over Pakistan. From devising strategy, to implementation and execution for top brands incl: METRO Cash & Carry, Novo Nordisk, Ecolean, UnionPay, Transfast, Truecaller among others.
  • Latitude is a full-service public relations and marketing consultancy, serving clients ranging from Information Technology, e-Commerce, and Telecom to Lifestyle, Fashion and FMCG.

    As Executive Account Director I am responsible for day-to-day operations of the agency that includes, but not limited to; From client liaison and communication, to media liaison and relations

    SECTORS: Telecom, IT, Electronics, Automobile, FMCG, Lifestyle, NGO and Non-profit sectors

    Major Clients Advised:

    ** Wateen Telecom
    ** Warid Telecom
    ** DELL Corporate
    ** Samsung Electronics
    ** Nestlé
    ** TetraPak
    ** Haleeb Foods
    ** AirBlue (Flag Carrier)
    ** Toni & Guy Pakistan
    ** Pakistan Business Council
    ** USAID - World Learning Project
    ** Daraz.pk
    ** Zameen.com
  • My role is to help and advise PIRANA Group to identify, plan, target, facilitate, develop strategies for their respective clients and offer support for Digital PR / PR Solutions, Blogger Engagement, Event Management and Social Media Solutions & Management.

    PIRANA is an award winning communications agency that offers customized solutions to help build clients brands and businesses catering to many markets with offices in Pakistan, Middle East, and the United Kingdom.
  • Leading the Public Relations Division and managing day to day operations of the agency.

    Introduced innovative work areas like; Digital Media management, Incentive Travel management and Corporate Training to reach-out prospective clients.

    Responsibilities include managing overall management of Public Relations sphere from smooth dissemination of clients’ media release, strengthening the media relations to make sure their brand-image stays atop in the respective industries.
  • Have successfully served some of the top brands including:

    ** Coca-Cola,
    ** Samsung Electronics,
    ** UC Web (Alibaba Group),
    ** METRO Cash & Carry,
    ** BMW,
    ** Imation,
    ** Nandos,
    ** New Horizons Learning Centers,
    ** Pakistan Engineering Council,
    ** Women in Energy (NGO)
  • Also have managed clients for UAE based agencies:

    ** SAHARA Communications: DanaGas - Crescent Petroleum - Algebra Capital - Nakheel
    ** SAKSHI Advertising & PR : - Habib University Foundation - IIFA Bollywood awards
    ** THE IDEA AGENCY: - Range Hospitality
    ** Frames.ae - The Ritz Carlton Abu Dhabi
Company Description
Momentum PR is one of Pakistan's leading public relations and communications consultants. Based in Karachi, with representation in Lahore & Islamabad, it is staffed with highly trained and experienced professionals. Momentum PR is Pakistan's first agency to have successfully managed Digital PR or PR 2.0

Momentum PR is recognized among the best PR consultancies by PRWeek’s Global Think-tank: Country analysis report: http://www.prweekglobalthinktank.com/regions-countries/Asia-Pacific/Pakistan
Company website
http://www.mpr.com.pk
  • Joined Dubai office of Gulf’s leading Communications agency and successfully managed top clients in Property, Oil & Gas & Financial sectors. I was also responsible for managing relationship with English & French languages Media.
  • Clients managed:

    Nobles Properties, Tanmiyat, Fakhruddin Properties, DanaGas, Crescent Petroleum, Algebra Capital
  • Participated in at CITYSCAPE Dubai 2008

    Managed on site press conference for "Iskandar Financial District, Malaysia" ~ a project of Soraya Holdings, Aldar & Mobadala.
Company Description
Since its establishment in 2002, SAHARA Communications, part of the SAHARA Group, has become the preferred public relations partner for many high profile Middle East blue-chip companies and today, prestigious organisations from across a number of sectors trust SAHARA's strategic and tactical approach.
Company website
www.saharagcc.com
  • Served the Singapore office of Imation - a fortune 1000 company as Marketing Manager Pakistan & Emerging Economies (Afghanistan, Bangladesh & Nepal) for Data Storage products & Integrated Management Solutions

    Managed overall marketing & communications for Imation Data Storage products and its affiliate brands Memorex and TDK. I was also responsible for Channel-Sales, from Distributors to Vendors, for Af-Pak region.

    Initiated and successfully launched the USB Flash business and software solution- products in Pakistan and achieved Annual Sales Target within 8 months.
Company Description
Imation (NYSE: IMN) is a global scalable storage and data security company. The Company's portfolio includes tiered storage and security offerings for business, and products designed to manage audio and video information in the home. Imation reaches customers in more than 100 countries through a powerful global distribution network and well recognized brands.
Company website
www.imation.com
  • As founding team member for Aaj TV, established Marketing, Corporate Communications, Operations and HR departments.
    Also did content research work for Marketing-based programs and reality shows.
Company Description
AAJ News provides round the clock news coverage from around the world. The superior news reporting comes with unmatched analytical strength provided by the most respected social and political commentators in Pakistan.

AAJ News employs over 1,000 employees and has fully equipped bureaus in Karachi, Lahore and Islamabad . AAJ News is the only digital satellite channel to have an Earth Station in Pakistan that broadcasts directly to the AsiaSat satellite with a footprint of over 60 countries.

Part of Business Recorder Group that has
  • Business Recorder, top Financial newspaper,
  • Aaj TV, premier Urdu language News channel, and
  • Play TV, a Youth-focused music & entertainment channel.
Company website
www.aaj.tv
  • Successfully managed Brand and Corporate PR for LG Electronics
  • Represented APR/Pakistan at LG Regional PR Forum in Dubai, UAE
  • Lead Press delegation to cover “LG Network Products” launch in Dubai, UAE
Company Description
Asiatic Public Relations Network (Pvt) Ltd, a leading communication and public relations agency in Pakistan, established in 1992. A highly professional agency, affiliated internationally with H+K Strategies, APR offers its clients a comprehensive range of services aimed at achieving one key objective Relationship Excellence.
Company website
www.apr.com.pk
  • Managed hospitality teams at hotels, Airport Meet & Assist and managed City Tours during tourist season and Exhibitions including: IDEAS ~ (International Defense Exhibitions & Seminars) - Pakistan’s biggest expo event jointly organized by the Government & Armed Forces of Pakistan
  • Lead Protocol & Hospitality teams for IDEAS 2000, IDEAS 2002 and IDEAS2004
  • Served as Speakers' Liaison and Team Head Protocol & Hospitality for IDEAS 2006
  • Managed Karachi City tour for inbound tourists from; United Kingdom, Spain, France, Greece and Malaysia
Company Description
Rakaposhi Tours (Pvt.) Ltd. was established in 1989. The company has already carved out a place for itself amongst the industry leaders. The company is involved in both inbound and outbound tourism. Inbound clients of the company originate from several countries all over the world including UK, France, Germany, Spain, Italy, Greece, the Benelux countries, Japan Taiwan, China and many more.
Company website
www.rakaposhi.com.pk
  • As Founder President I am looking after establishment of the organization in all areas including; Constitution, Development of Management Board, Code of Ethics, Regulations, Memberships, Website etc.
Detailed Description
  • Council of Public Relations Pakistan or CPR-PK is recognized by Global Alliance of PR & Communications Management, International PR Association, Middle East PR Association, Bahrain PR Association, PR Institute of Australia and PR Society of Indonesia
Company Description
The Council of Public Relations (CPR) Pakistan is an independent, not-for-profit platform representing PR practitioners either working in-house or in PR agencies.

CPR Pakistan is dedicated to fostering public relations excellence, contributing effectively to organizational goals all over the country, and becoming the resource-platform for effective communication.

The Council serves as a platform for the exchange of information and views, while striving to set industry standards, develop young consultants and provide a unified voice for PR & Communications practitioners.
  • Joined Mensa Pakistan in the year 1996 and actively participated till its demise in 1997.

    Revived Mensa activities in 1999 and got elected as General Secretary and later in January 2000 elevated as Chairman and since than serving on the same position.
  • During the tenure have achieved:
    ~ Initiation of Mensa Chapter in Lahore in 2003
    ~ Initiation of Mensa Chapter in Lahore in 2004
    ~ Emerging National Mensa status in 2005
    ~ Approval of national Constitution in 2006
    ~ Provisional National Mensa status in 2007
    ~ Represented Pakistan at Mensa IBD-2007 in Hong Kong
    ~ Membership database of over 1500 qualified Mensans
  • In 2008 served as founding team member of MENSA UAE and shared experience and knowledge of organisational management with UAE team. Assisted in expanding members database of DIMs, and Mensans belonging to different national chapters (incl. Pakistan)
  • In 2010 assisted in re-activating Mensa in INDONESIA resulting in managing a Mensa test session in Jakarta after a long break of 12 years.
  • In 2010 appointed to serve as interim member Governance Papers Advisory Committee - Mensa International
  • 2011-2013 served as C0-Chair Marketing & Product Advisory Committee - Mensa International
Company Description
Mensa is worldwide high IQ society with a basic aim of "to utilise human intelligence for the benefit of its members & for society at large".
Company website
www.mensa.org
  • Served Pakistan's biggest education NGO as Volunteer PRO
  • Managed PR for many high profile events including:
    • Visit by Princess Saravath of Jordan
    • Press Conference with Bollywood actor Naseer-uddin Shah
    • Dastan Goi ~ (Dastaan-e-Amir Hamza and Talism-e-Hosh Ruba) - Classical Stage performance by Indian artists
    • Habib Mamoon ~ A play by legendary Pakistani artists Zia Mohiuddin, Talat Hussain, Rahat Kazmi, Arshad Mahmud, Jahanara Hai and Zaheen Tahira
    • World Bridge Championship
Company Description
TCF is a professionally managed, non-profit organization set up in 1995 by a group of citizens concerned with the dismal state of education in Pakistan. It is now one of Pakistan's leading organizations in the field of formal education. As of 2013, TCF has established 910 purpose-built school units nationwide with an enrollment of 126,000 students. TCF encourages female enrollment and strives to maintain a 50% female ratio in most of its campuses. TCF has a full female faculty of 6,300 members. TCF also has a dedicated Teacher Training Center in Karachi and Mansehra for the ongoing training of its faculty and provides logistical support to all its teachers. About 9,500 jobs have been created in communities in which TCF operates.
Company website
www.tcf.org.pk
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