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Hasan Zuberi

Hasan Zuberi

Communications, Digital, and PR Advisor

47 years old
Driving License
Lahore Pakistan
Entrepreneur Available
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I am an experienced Publicist equipped with an MBA degree & over 15 years of experience in Pakistan, the UAE, Singapore & Indonesia.

Starting my career in 2002, I have served some of the top companies in their respective sector, that includes: ASIATIC PR (associates of Hill & Knowlton) - AAJ TV Leading news channel, - IMATION a fortune-100 IT company, - SAHARA Communications UAE based leading PR consultancy, MOMENTUM PR, Pakistan's first Digital PR consultancy and LATITUDE CRS Lahore based full service communications consultancy.

I am serving as Founder President, Council of Public Relations-Pakistan ~ a member of Global Alliance for PR & Communication Management. <www.globalalliancepr.org> and have authored the Country PR landscape Pakistan 2014.

As the subject expert on topics like PR, Digital PR & Communications and Marketing Communications, Hasan has delivered trainings at many prestigious forums both locally and internationally and has been a regular speaker at many top institutions including; Institute of Business Administration (IBA), Karachi University (KU) MassCom Dept., Muhamamd Ali Jinnah University (MAJU), Karachi Institute of Management Sciences (KIMS) and British High Commission (BHC) Islamabad.

Hasan is also serving as the Chairman Pakistan and Founding Member UAE & Indonesia for Mensa, the global high IQ Society. <www.mensa.org>
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Experiences
  • Advising global brands on Pakistani market and providing 360-degrees PR solutions to multiple clients all over Pakistan. From devising strategy, to implementation and execution for top brands incl: METRO Cash & Carry, Novo Nordisk, Ecolean, UnionPay, Transfast, Truecaller among others.
  • Latitude is a full-service public relations and marketing consultancy, serving clients ranging from Information Technology, e-Commerce, and Telecom to Lifestyle, Fashion and FMCG.

    As Executive Account Director I am responsible for day-to-day operations of the agency that includes, but not limited to; From client liaison and communication, to media liaison and relations

    SECTORS: Telecom, IT, Electronics, Automobile, FMCG, Lifestyle, NGO and Non-profit sectors

    Major Clients Advised:

    ** Wateen Telecom
    ** Warid Telecom
    ** DELL Corporate
    ** Samsung Electronics
    ** Nestlé
    ** TetraPak
    ** Haleeb Foods
    ** AirBlue (Flag Carrier)
    ** Toni & Guy Pakistan
    ** Pakistan Business Council
    ** USAID - World Learning Project
    ** Daraz.pk
    ** Zameen.com
  • My role is to help and advise PIRANA Group to identify, plan, target, facilitate, develop strategies for their respective clients and offer support for Digital PR / PR Solutions, Blogger Engagement, Event Management and Social Media Solutions & Management.

    PIRANA is an award winning communications agency that offers customized solutions to help build clients brands and businesses catering to many markets with offices in Pakistan, Middle East, and the United Kingdom.
  • Leading the Public Relations Division and managing day to day operations of the agency.

    Introduced innovative work areas like; Digital Media management, Incentive Travel management and Corporate Training to reach-out prospective clients.

    Responsibilities include managing overall management of Public Relations sphere from smooth dissemination of clients’ media release, strengthening the media relations to make sure their brand-image stays atop in the respective industries.
  • Have successfully served some of the top brands including:

    ** Coca-Cola,
    ** Samsung Electronics,
    ** UC Web (Alibaba Group),
    ** METRO Cash & Carry,
    ** BMW,
    ** Imation,
    ** Nandos,
    ** New Horizons Learning Centers,
    ** Pakistan Engineering Council,
    ** Women in Energy (NGO)
  • Also have managed clients for UAE based agencies:

    ** SAHARA Communications: DanaGas - Crescent Petroleum - Algebra Capital - Nakheel
    ** SAKSHI Advertising & PR : - Habib University Foundation - IIFA Bollywood awards
    ** THE IDEA AGENCY: - Range Hospitality
    ** Frames.ae - The Ritz Carlton Abu Dhabi
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  • Joined Dubai office of Gulf’s leading Communications agency and successfully managed top clients in Property, Oil & Gas & Financial sectors. I was also responsible for managing relationship with English & French languages Media.
  • Clients managed:

    Nobles Properties, Tanmiyat, Fakhruddin Properties, DanaGas, Crescent Petroleum, Algebra Capital
  • Participated in at CITYSCAPE Dubai 2008

    Managed on site press conference for "Iskandar Financial District, Malaysia" ~ a project of Soraya Holdings, Aldar & Mobadala.
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  • Served the Singapore office of Imation - a fortune 1000 company as Marketing Manager Pakistan & Emerging Economies (Afghanistan, Bangladesh & Nepal) for Data Storage products & Integrated Management Solutions

    Managed overall marketing & communications for Imation Data Storage products and its affiliate brands Memorex and TDK. I was also responsible for Channel-Sales, from Distributors to Vendors, for Af-Pak region.

    Initiated and successfully launched the USB Flash business and software solution- products in Pakistan and achieved Annual Sales Target within 8 months.
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  • As founding team member for Aaj TV, established Marketing, Corporate Communications, Operations and HR departments.
    Also did content research work for Marketing-based programs and reality shows.
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  • Successfully managed Brand and Corporate PR for LG Electronics
  • Represented APR/Pakistan at LG Regional PR Forum in Dubai, UAE
  • Lead Press delegation to cover “LG Network Products” launch in Dubai, UAE
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  • Managed hospitality teams at hotels, Airport Meet & Assist and managed City Tours during tourist season and Exhibitions including: IDEAS ~ (International Defense Exhibitions & Seminars) - Pakistan’s biggest expo event jointly organized by the Government & Armed Forces of Pakistan
  • Lead Protocol & Hospitality teams for IDEAS 2000, IDEAS 2002 and IDEAS2004
  • Served as Speakers' Liaison and Team Head Protocol & Hospitality for IDEAS 2006
  • Managed Karachi City tour for inbound tourists from; United Kingdom, Spain, France, Greece and Malaysia
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  • As Founder President I am looking after establishment of the organization in all areas including; Constitution, Development of Management Board, Code of Ethics, Regulations, Memberships, Website etc.
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  • Joined Mensa Pakistan in the year 1996 and actively participated till its demise in 1997.

    Revived Mensa activities in 1999 and got elected as General Secretary and later in January 2000 elevated as Chairman and since than serving on the same position.
  • During the tenure have achieved:
    ~ Initiation of Mensa Chapter in Lahore in 2003
    ~ Initiation of Mensa Chapter in Lahore in 2004
    ~ Emerging National Mensa status in 2005
    ~ Approval of national Constitution in 2006
    ~ Provisional National Mensa status in 2007
    ~ Represented Pakistan at Mensa IBD-2007 in Hong Kong
    ~ Membership database of over 1500 qualified Mensans
  • In 2008 served as founding team member of MENSA UAE and shared experience and knowledge of organisational management with UAE team. Assisted in expanding members database of DIMs, and Mensans belonging to different national chapters (incl. Pakistan)
  • In 2010 assisted in re-activating Mensa in INDONESIA resulting in managing a Mensa test session in Jakarta after a long break of 12 years.
  • In 2010 appointed to serve as interim member Governance Papers Advisory Committee - Mensa International
  • 2011-2013 served as C0-Chair Marketing & Product Advisory Committee - Mensa International
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  • Served Pakistan's biggest education NGO as Volunteer PRO
  • Managed PR for many high profile events including:
    • Visit by Princess Saravath of Jordan
    • Press Conference with Bollywood actor Naseer-uddin Shah
    • Dastan Goi ~ (Dastaan-e-Amir Hamza and Talism-e-Hosh Ruba) - Classical Stage performance by Indian artists
    • Habib Mamoon ~ A play by legendary Pakistani artists Zia Mohiuddin, Talat Hussain, Rahat Kazmi, Arshad Mahmud, Jahanara Hai and Zaheen Tahira
    • World Bridge Championship
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Education

National Media Workshop

National Defence University, Islamabad

April 2017
National Defence University (NDU) conducts the National Media Workshop (NMW) annually since 2007. The workshop is organized for parliamentarians, representatives of media, government institutions, academia and civil society.

With aim to enhance awareness of selected representatives of media to enable them to play a constructive role in advancing national interests of Pakistan.

And Scope to broaden the horizon of the participants through lectures and discussions to highlight the following:-
  • Emerging dynamics of Pakistani media: opportunities and challenges.
  • Understanding the concept of national security, external/internal threats and core issues confronting Pakistan
  • Role of media in advancing national interest as an element of power.
  • Media as an element of national power.

Masters in Business Administration - Marketing

Muhammad Ali Jinnah University

April 2001 to March 2003
MBA in Marketing
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Skills

Management

  • Public Relations
  • Digital PR (2.0)
  • Media Relations
  • Event

Digital / Online / Social Media

  • Twitter
  • Linkedin
  • Facebook
  • Xing
  • Youtube
  • Blogging
  • Google+
  • Pintrest

Languages

  • English
  • French
  • Urdu / Hindi
  • Bahasa Indonesia
  • Arabic
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