Harshita Saraswat

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Experiences

Responsible for reaching out to potential partners to identify and select new content partners, as per the criteria defined by FutureSkills Prime.
Responsible for ensuring seamless onboarding and integration of new partners on FutureSkills platforms- B2B/ B2A and PRIME.
Relationship management & account management with the 12+ content partners.
End to end ownership of skilling products being offered by FutureSkills partners on Emerging tech/ Professional Skills. This requires product knowledge in terms of curriculum, learner experience, learning outcomes etc.
SPOC for coordinating any business and/or technical problems identified.
Managing government accounts (CDAC) to reduce the TAT of the services offered to them through FutureSkills Prime.

Executed market research for various markets unearthing vital insights on country dynamics, educational choices, and Indian student preferences, pivotal in shaping strategic decisions.
Onboarded 7+ prestigious UK universities within an 8-month timeframe, establishing upGrad's UK portfolio from the ground up.
Negotiated MOUs and agreements with partner universities, working closely with upGrad's legal team to ensure favorable terms and conditions
Spearheaded cross-functional efforts to launch and manage 130+ programs on upGrad's website, driving substantial market share growth, including 56 Bachelors and 78 Masters programs.
Cultivated relationships with 45+ international partner representatives across regions, streamlining operations and ensuring robust support.
Pioneered transformative initiatives, including launching a new "Medical" vertical and forging strategic alliances with finance companies to simplify student loans.
Orchestrated 10+ webinars, each attracting 80+ attendees, generating over 1,000 active leads, and significantly boosting learner engagement and conversions.

Strong CRM system that empowers students and parents to access premium learning resources, significantly improving their learning experience
Counseled over 150 students on various pedagogical options using presentations and marketing tools, offering valuable guidance
Led high-impact training sessions resulting in a remarkable 45% sales performance increase in just 2 months, securing top-ranking and maximum incentives across 25+ teams.

Oversaw center sales and operations, collaborating with teams, students, faculties, and HODs to drive lead generation, enrollments, and service while achieving a revenue of 75 lakhs.
Doubled student enrollment through targeted outreach and successful referral programs, increasing brand awareness via BTL activities and canopy events.
Maintained a consistent payment cycle closure rate of over 95%, ensuring financial stability.
Executed comprehensive market research in South Delhi, pinpointing untapped growth opportunities in schools, markets, RWAs/High-rise societies, and competitions.

Pioneered 'Specialty Retail' project as a Management Trainee, conducting a comprehensive 4P analysis and consumer surveys to identify the target market.
Swiftly expanded market reach, establishing 50 dealers and 2 distributors in 6 months as a Management Trainee.
Elevated brand visibility for 'Under the Sink' water purifier across 70+ retail counters in Mumbai, Navi Mumbai, and Thane, expanding market reach.
Strategically converted 2 retailers into major distributors in Mumbai and Navi Mumbai, fostering overall business growth by generating revenue of 50 Lakhs.
Boosted brand awareness through impactful events and training for 500+ individuals, effectively reducing conversion rates by 30%.

Education

Skills

Work: Won 'Start Performer' award at upGrad award. (January 2022 & October 2023)
Academics: Awarded 75,000 Rs scholarship for XAT score 86.16.
Leadership & Events: Led hostel extra-curricular committee, organized 15+ events, managed budgets.

Strategic Partnerships • Brand Growth Specialist • Portfolio Management