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Harshita Saraswat

Strategic Partnerships • Brand Growth Specialist • Portfolio Management

Professional Status
Employed
Open to opportunities
Resume created on DoYouBuzz
  • Responsible for reaching out to potential partners to identify and select new content partners, as per the criteria defined by FutureSkills Prime.
  • Responsible for ensuring seamless onboarding and integration of new partners on FutureSkills platforms- B2B/ B2A and PRIME.
  • Relationship management & account management with the 12+ content partners.
  • End to end ownership of skilling products being offered by FutureSkills partners on Emerging tech/ Professional Skills. This requires product knowledge in terms of curriculum, learner experience, learning outcomes etc.
  • SPOC for coordinating any business and/or technical problems identified.
  • Managing government accounts (CDAC) to reduce the TAT of the services offered to them through FutureSkills Prime.
  • Executed market research for various markets unearthing vital insights on country dynamics, educational choices, and Indian student preferences, pivotal in shaping strategic decisions.
  • Onboarded 7+ prestigious UK universities within an 8-month timeframe, establishing upGrad's UK portfolio from the ground up.
  • Negotiated MOUs and agreements with partner universities, working closely with upGrad's legal team to ensure favorable terms and conditions
  • Spearheaded cross-functional efforts to launch and manage 130+ programs on upGrad's website, driving substantial market share growth, including 56 Bachelors and 78 Masters programs.
  • Cultivated relationships with 45+ international partner representatives across regions, streamlining operations and ensuring robust support.
  • Pioneered transformative initiatives, including launching a new "Medical" vertical and forging strategic alliances with finance companies to simplify student loans.
  • Orchestrated 10+ webinars, each attracting 80+ attendees, generating over 1,000 active leads, and significantly boosting learner engagement and conversions.
  • Strong CRM system that empowers students and parents to access premium learning resources, significantly improving their learning experience
  • Counseled over 150 students on various pedagogical options using presentations and marketing tools, offering valuable guidance
  • Led high-impact training sessions resulting in a remarkable 45% sales performance increase in just 2 months, securing top-ranking and maximum incentives across 25+ teams.
  • Oversaw center sales and operations, collaborating with teams, students, faculties, and HODs to drive lead generation, enrollments, and service while achieving a revenue of 75 lakhs.
  • Doubled student enrollment through targeted outreach and successful referral programs, increasing brand awareness via BTL activities and canopy events.
  • Maintained a consistent payment cycle closure rate of over 95%, ensuring financial stability.
  • Executed comprehensive market research in South Delhi, pinpointing untapped growth opportunities in schools, markets, RWAs/High-rise societies, and competitions.
  • Pioneered 'Specialty Retail' project as a Management Trainee, conducting a comprehensive 4P analysis and consumer surveys to identify the target market.
  • Swiftly expanded market reach, establishing 50 dealers and 2 distributors in 6 months as a Management Trainee.
  • Elevated brand visibility for 'Under the Sink' water purifier across 70+ retail counters in Mumbai, Navi Mumbai, and Thane, expanding market reach.
  • Strategically converted 2 retailers into major distributors in Mumbai and Navi Mumbai, fostering overall business growth by generating revenue of 50 Lakhs.
  • Boosted brand awareness through impactful events and training for 500+ individuals, effectively reducing conversion rates by 30%.

PGDM- Marketing and Finance

Jaipuria Institute of Management,Lucknow

June 2014 to May 2016

B.Com

University of Allahabad

July 2011 to June 2014
Skills

Core Competencies

  • Proficiency in MS office and Google Workspace.
  • Strong Attention to Detail.
  • Interests in Traveling, Reading, Movies, and Music
  • Excellent Teamwork and Critical Thinking Abilitie

Awards & Achievements

  • Work: Won 'Start Performer' award at upGrad award. (January 2022 & October 2023)
  • Academics: Awarded 75,000 Rs scholarship for XAT score 86.16.
  • Leadership & Events: Led hostel extra-curricular committee, organized 15+ events, managed budgets.