Haonan Liu
Consulting
Nearing graduation
Available
Consulting Intern
mm customer strategy
March 2017
to June 2017
- Supported a top 3 German telecommunication corporation to identify its customer satisfaction rate and strategy modification possibilities in various projects (Based on surveys with 6.000 to 9.000 participants)
- Took responsibility in a company-internal project which researched attitudes of potential German and Chinese car buyers towards Battery Electric Vehicles (Based on surveys with over 2.500 participants)
- Conducted a comprehensive market analysis on the Chinese car market with focus on New Energy Vehicles, identified 88 role model cities and developed 6 representative city-archetypes
- Coordinated communication between German and Chinese partners as temporary project lead and assisted internal project management in acquisition processes
- Filtered raw data and coded open questions with analytical programs as Excel and SPSS, created PowerPoint slides for management reports in both German and English
Product Marketing Intern, Siemens Germany
BSH Home Appliances Group
April 2016
to June 2016
- Conceptualized product-related presentations, including a conference presentation of Bosch and Siemens cooling appliances for German retailer representatives (Presentation with over 100 slides)
- Introduced automation processes and improved efficiency of manual data maintenance by about 50%
- Developed a decoration concept for cooling appliances in the Siemens Event Center Munich
Online Marketing Intern
Simplora
August 2015
to September 2015
- Wrote and published 3 analysis reports with search engine optimized content and layout, best report managed to become first search result on Google for about 3 months
- Planned and launched several marketing campaigns such as weekly newsletters and lucky draws
- Managed company’s communication channels including live-chat and official Facebook account and increased interaction rate between company and customers by around 30%
Master's degree, International Management
The Hong Kong University of Science and Technology (HKUST)
2017
to 2018
Current GPA: 4.0/4.3
Learn more
Exchange semester with full tuition scholarship, GPA: 4.1/4.3
