Hai Cao
CREATIVE - CURIOUS - LEARNER
Professional Status
Employed
Available
About Me
Creative
Curious Learner
Open Minded
Critical Thinking
Observer
Curious Learner
Open Minded
Critical Thinking
Observer
Media Executive
Havas Media
January 2018
to June 2018
- Media Planing and Account Management
Plan, develop, present and execute integrated advertising campaign which cover all media platform including Offline, Online and Outdoor.
- Consult clients on creative materials, content, marketing strategies, advertising campaign and media mix to reach target markets, building brand awareness which aims to effectively promote the attributes of goods/ services and boost sales.
- Undertake research regarding market, consumer patterns & preferences by using special industry resources including Kantar Choice 4, Kantar Insta Analytics, Social Listening tools, Nielson report and other reliable sources in order to Interpret and predict current & future consumer trends.
- Coordinating production of advertising materials including artwork, key visual, Out-of-home banners and posters, YouTube bumper ads, TVCs, banner on newspaper & magazine, online viral clip, online display banners and media placement, artwork on Bus Wrap and Bus Shelter.
- Media Planing and Account Management
- Client i have served: Michellin, Fly Emirate, Marico - XMEN
Media Assistant
Omnicom Media Group
August 2016
to December 2017
Vietnam
- Media Planing and Account ManagementPlan, develop, present and execute integrated advertising campaign which cover all media platform including Offline, Online and Outdoor.
- Consult clients on creative materials, content, marketing strategies, advertising campaign and media mix to reach target markets, building brand awareness which aims to effectively promote the attributes of goods/ services and boost sales.
- Undertake research regarding market, consumer patterns & preferences by using special industry resources including Kantar Choice 4, Kantar Insta Analytics, Social Listening tools, Nielson report and other reliable sources in order to Interpret and predict current & future consumer trends.
- Coordinating production of advertising materials including artwork, key visual, Out-of-home banners and posters, YouTube bumper ads, TVCs, banner on newspaper & magazine, online viral clip, online display banners and media placement, artwork on Bus Wrap and Bus Shelter.
- Media Planing and Account ManagementPlan, develop, present and execute integrated advertising campaign which cover all media platform including Offline, Online and Outdoor.
- Client i have served: AceCook Vietnam, Pizza Hut Vietnam, Ariston Vietnam, HBO channel
Marketing Executive
Nhip Song Do Thi
October 2015
to June 2016
- Marketing planning
- Planning and organising Activation event
- Establish and maintenance partnership
- Business development
- Telesales
- Content writting
- Assist IT team to design Website
- Assist Digital team to run advertising on Facebook and optimise Google SEO
- Marketing planning
Bachelor of Business - Major in Marketing
Data Analysis
Media Planning
Account management
Customer Services
Research
Managing supplier
Analyse media data to produce key learning, comment and recommendation.
Base on data anlysis, i could produce a media proposal plan base on client brief
Well managing project and handling difficult situation
Working directly with client, well handling with difficult situation, often satisfy customers.
Well research on consumer insight, media data and marketing data
Able to manage supplier to meet work requirement. Able to deal to get the best price.
Critical Thinking
Strong Observation
Open Minded
Creative - Innovation
Always observe everything around to find new ideas, to learn new things and to gain more knowledege.
Always try to listen and absorb new & different opinions, cultures, new things to gain new knowledege. Love to learn from others.
Always look for new and creative idea to apply in Media Planning. Always look for innovative way to develop a better strategy and working methods.
Build relationship
Teamwork
Excellent in developing and maintenance relationship with client both in work and personal.
Excellent in building relationship with every colleagues in the company for efficient co-operation work.
