33 y.o., married, 2 children. Senior experience in operational and strategic marketing (8+ years). Proven successes in new brand strategy and new advertising campaign (ATL & BTL) developments, as well as new products launches. Marketing team management (up to 4 members). Strong knowledge of mass market as well as prescription (pharmacy, bars) distribution channels specificities. Recently, specialization in premium brand rejuvenation in order to recruit a younger consumer group. Experienced in adapting central strategies to local cultural specifities. Used to working with external distributors. Personal life experience abroad (8 years). Opened to senior marketing positions (Marketing Director, Marketing Manager), and regional business unit management positions (Area Manager, Export Manager).
Responsible successively for pharmacy brand Gaviscon (€20m turn over), body care brand Veet (€40m) and house care brands Destop and O’Cedar (€60m combined)
Launch of several new products (from concept to post launch evaluation)
Development of 3 advertising campaigns (6 films)
Management of 1 intern
Detailed Description
Key achievement : Conception & launch of Destop Turbo, a top seller of the drain opener category
